In recent years, the e-commerce boom has opened up exciting opportunities for entrepreneurs to start online businesses from the comfort of their homes. One such lucrative venture is an online saree shop. It caters to the diverse preferences of customers across India and beyond. Here in this article, we have provided with you a complete guide to starting an online saree business from home with low investment.
Table of Contents
What is an Online Saree Business?
An online saree business is a retail enterprise that sells a variety of sarees to customers solely through digital media. It includes websites or e-commerce platforms. Under this business strategy, clients use the internet to peruse the saree selection of the online store, choose what they want, and place orders for delivery. With no requirement for a physical storefront, online saree businesses enable owners to reach a larger market and easily complete transactions from any location with an internet connection.
11 Steps to Start a Home-Based Online Saree Business
1. Market Research
Start by conducting thorough market research to understand the demand for sarees in the online space. Analyze your target audience, including their preferences, demographics, and buying behaviour. Identify your niche within the saree market, whether it’s traditional silk sarees, designer collections, or regional specialities.
2. Create a Business Plan
Develop a detailed business plan outlining your objectives, target market, product offerings, pricing strategy, marketing approach, and financial projections. Determine your unique selling propositions (USPs) that set your online saree business apart from competitors.
3. Legal Formalities
To start an online saree business in India, you need to comply with certain legal formalities and regulations. Here are some key steps and considerations:
⇒ Business Entity Registration
Decide on the type of business entity you want to register, such as a sole proprietorship, partnership, limited liability partnership (LLP), or private limited company. Register your business entity with the relevant authorities, such as the Registrar of Companies (RoC) or local municipal corporation.
⇒ GST Registration
Obtain a Goods and Services Tax (GST) registration if your annual turnover exceeds the threshold limit set by the government. GST registration is mandatory for selling goods online in India.
⇒ Domain Registration and Website Setup
Choose a unique domain name for your online saree business and register it with a domain registrar. Develop a user-friendly website or e-commerce platform where customers can browse and purchase sarees online.
⇒ Trademark Registration
Consider registering your business name, logo, or any other unique brand elements as trademarks to protect your intellectual property rights.
⇒ Legal Contracts
Prepare legal agreements and contracts, such as terms of sale, return and refund policies, and shipping policies, to govern the relationship between your business and customers.
⇒ Compliance with Consumer Protection Laws
Familiarize yourself with and comply with relevant consumer protection laws and regulations, such as the Consumer Protection Act, to ensure fair business practices and customer rights protection.
⇒ Intellectual Property Compliance
Ensure that the sarees you sell do not infringe on any existing copyrights, trademarks, or patents. Obtain necessary licenses or permissions for using copyrighted or trademarked designs.
⇒ Compliance with E-commerce Laws
Adhere to e-commerce laws and regulations applicable to online businesses in India, such as the Information Technology Act of 2000, and the Consumer Protection (E-commerce) Rules of 2020.
⇒ Tax Compliance
Maintain proper accounting records and comply with tax obligations, including income tax, GST, and any other applicable taxes.
4. Sourcing Sarees
Establish reliable supplier relationships to source high-quality sarees at competitive prices. You can procure sarees directly from manufacturers, wholesalers, distributors, or artisanal weavers. Ensure that the sarees meet quality standards and align with your target market’s preferences.
5. Setting up an Online Store
Choose a suitable e-commerce platform or website builder to create your online store. Opt for user-friendly platforms like Shopify, WooCommerce, or Magento that offer customizable templates and seamless payment gateways. Design an appealing website interface showcasing your saree collections, product descriptions, pricing, and ordering options.
6. Inventory Management
Implement efficient inventory management systems to track saree stocks, monitor sales trends, and replenish inventory as needed. Organize your saree inventory systematically, categorizing them based on types, colours, fabrics, and sizes for easy access and management.
7. Photography and Product Descriptions
Invest in high-quality photography to visually showcase your saree collections on your online store. Capture clear and detailed images from multiple angles, highlighting the intricate designs, patterns, and fabric textures. Write compelling product descriptions that accurately convey the unique features and benefits of each saree.
8. Pricing and Payment Options
Determine competitive pricing for your sarees, considering factors such as production costs, market demand, competitor pricing, and profit margins. Offer multiple payment options to customers, including credit/debit cards, net banking, mobile wallets, and cash on delivery (COD) to enhance convenience and flexibility.
Set up secure payment gateways on your website to facilitate online transactions. Ensure compliance with Payment Card Industry Data Security Standard (PCI DSS) requirements for handling customer payment information securely.
9. Marketing and Promotion
You need to develop a robust marketing strategy to drive traffic to your online saree store and attract potential customers. In addition, explore digital marketing channels such as social media marketing, search engine optimization (SEO), email marketing, and influencer collaborations to increase brand visibility and engagement. Leverage festive seasons, special occasions, and promotions to boost sales.
10. Customer Service and Feedback
Provide exceptional customer service by promptly addressing inquiries, processing orders efficiently, and ensuring timely delivery of sarees. Encourage customer feedback and reviews to gain insights into their experiences and preferences. Use feedback to continually improve your products and services.
11. Scaling Your Business
As your online saree business grows, consider expanding your product range, diversifying into related categories, or targeting new market segments. Explore collaborations with fashion influencers, bloggers, and online marketplaces to reach a broader audience and enhance brand exposure.
Frequently Asked Questions
What are the basic requirements to start an online saree business from home?
The basic requirements include a computer or laptop, reliable internet connection, space to store inventory, packaging materials, and access to courier services for shipping orders.
Do I need to register my online saree business with any government authorities?
Yes, you may need to register your business entity with the appropriate government authorities, such as the Registrar of Companies (RoC) for sole proprietorships, partnerships, LLPs, or private limited companies. Additionally, GST registration is mandatory for selling goods online in India.
How can I source sarees for my online business?
You can source sarees from wholesalers, manufacturers, or directly from artisans and weavers. Attend trade shows, and exhibitions, or explore online marketplaces to find reliable suppliers.
What are the legal considerations when selling sarees online?
Ensure compliance with intellectual property laws to avoid infringing on trademarks or copyrights. Additionally, adhere to consumer protection laws, e-commerce regulations, and tax obligations.
How do I market my online saree business?
Utilize digital marketing channels such as social media, search engine optimization (SEO), email marketing, and influencer collaborations. Create engaging content showcasing your saree collection and target your audience through online advertising platforms.
What are the key factors to consider when pricing sarees for my online store?
Consider factors such as material quality, craftsmanship, design complexity, and market demand when pricing your sarees. Additionally, factor in overhead costs, shipping fees, and desired profit margins.
How can I ensure customer satisfaction and manage returns and exchanges?
Provide detailed product descriptions, high-quality images, and accurate sizing information to set realistic expectations for customers. Have a clear returns and exchange policy in place and offer responsive customer support to address any issues promptly.
How can I differentiate my online saree business from competitors?
Focus on offering unique saree collections, personalized customer experiences, exceptional customer service, and value-added services such as customization options, styling tips, and exclusive deals for loyal customers.
What are the challenges of running an online saree business from home?
Challenges may include managing inventory, handling logistics and shipping, ensuring consistent product quality, competing with established brands, and staying updated with industry trends and customer preferences.
Updated by The Research Team of NextWhatBusiness