best free and paid sem courses online

Best 12 Online Free & Paid SEM Courses in 2024

Do you want to learn about search engine optimization and make a successful career? If yes, you have landed at the right place. Here in this article, we have listed down the best free and paid online SEM courses for beginners and professionals.

Search engine marketing (SEM) is a relatively new idea in online marketing. Its purpose is to increase a website’s visibility through contextual advertising, sponsored search, and organic search rankings. And for a business, it is essential to be visible on search engines.

Therefore, the demand for SEM specialists is increasing gradually. So, people who want to work in the field must improve their skills. So many platforms have designed their search engine marketing courses according to the market demand.

What is Search Engine Marketing(SEM)?

SEM is a type of internet marketing strategy used to increase your website’s visibility on search engine results pages.

Now, let us take a brief look at some search engine marketing courses.

List of 12 SEM Courses

1. Search Engine Marketing Masterclass by Udemy – Learn More About the Course Here

As you may be aware, Udemy is a massive website with numerous courses, one of which is SEM. In this Search Engine Marketing course, you will optimize campaigns to achieve the best potential outcomes.

This SEM course will also teach you how to generate leads and conduct online sales campaigns. It is for you if you want to learn from an expert who has scaled many brands with Google AdWords.

It best suits entrepreneurs who wish to expand their businesses through Google and beginners in digital marketing.

Course Syllabus

  • Introduction
  • How to set up SEM?
  • How to win on Search Ads?
  • How to set up an Ad?
  • What are optimization hacks? And more.

Course Advantages

  • Full Lifetime Access
  • 2 hours of video
  • 30-Day Money-Back Guarantee
  • Certificate of completion

2. Search Engine Optimization Specialization by Coursera – Learn More About the Course Here

This Specialization will teach you how to optimize website content for the most significant search engine ranking possible.

This specialization has five SEM courses. It is a sequence of lessons that aid in skill mastery.

Each Specialization includes a hands-on project. You must complete the project to finish the Specialization and obtain your certificate.

So, let us look at the syllabus of Advanced Content and Social Tactics to Optimize SEO:

Course Syllabus

  • Introduction
  • Social Media Marketing
  • Influence Marketing
  • Creating World Class Content etc.

Course Advantages

  • Flexible deadlines
  • 100% online
  • English
  • Shareable Certificate etc.

3. SEO & SEM Master with certification from IIDM by Udemy – Learn More About the Course Here

You can quickly sign up and begin the course if you understand and speak basic English. It will guide you through the fundamentals of SEO and SEM.

Moreover, this blended course provides more hands-on experience than typical online courses. Thus it is one of the leading online search engine marketing courses you can master.

This training is precious for Marketers who are inexperienced with SEO and SEM and Data Analysts.

Course Syllabus

  • Foundations of SEO
  • Content optimization and planning
  • Measuring SEO and eCommerce, etc.

Course Advantages

  • 46 Lecture Videos
  • 54 External Resources
  • Practical Paid & Organic Strategies
  • 13 Assignments and more.

4. SEM Certification Course by Digital Vidya

It is Asia’s leading Online Blended Course, with over 61k learners trained. Digital Vidya offers a range of the most well-known search engine marketing courses that provide lifetime access to the most recent content.

Additionally, this course is ideal for sales and marketing professionals, business owners, and entrepreneurs. If you belong to that group, you will also receive 24X7 trainer support on the discussion forum.

In this program, you will learn to understand the Consumer Journey. It will also guide you through the Campaign Creation and Optimization process.

Course Syllabus

  • Overview of Search Engine Marketing
  • Google Display Network
  • Shopping and Mobile only Ads
  • Custom Audience and Remarketing etc.

Course Advantages

  • Sessions with a Live Instructor
  • Practical Projects and Assignments
  • Lifetime access to the most recent content.

5. The Ultimate Guide to SEM by Hubspot

Are you looking for free search engine marketing courses? This guide is for you. This SEM course from Hubspot will teach you everything from the fundamentals of SEM to numerous tactics.

Apart from that, you will also know how an Ad auction works through this guide.

It will also walk you through various SEM tools like SEMrush, Google Trends, SpyFu, WordStream, etc.

Course Syllabus

  • What is Search Engine Marketing
  • How an Ad Auction Works
  • Keyword Intent
  • Keyword Volume and Competition
  • Account and Campaign Structure and more.

Course Advantages

  • Free Guide
  • Learn different SEM strategies.

6. Search Engine Marketing by Great Learning

It is an entirely free Search engine marketing course. It does, however, provide a thorough understanding of Google Ads.

This SEM course from Great Learning will introduce SEM and its roles, procedures, and brand application. Additionally, it will also discuss the contrast between SEO and SEM.

You will also learn the essentials of SEM and Google AdWords in this free program. In addition, it will make you familiar with the core ideas of digital marketing.

Course Syllabus

  • What is SEM?
  • Search Engine Result Page Structure
  • Why do we need SEM?
  • SEM vs. SEO
  • Different Types of Google Ads and so on.

Course Advantages

  • Free course
  • Free lifetime access
  • 1.5 Hours
  • Completion Certificate

7. Certification Course in SEM/ Google AdWords by IIEDM

This course from IIEDM will provide knowledge of the capabilities and strategies that will make you the “King” of SEM. It is one of the leading SEM courses on the internet.

Moreover, it will guide you through the chapters of excellence by providing both theoretical and practical experience. It will also teach you practical skills to convert your abilities into assets.

In addition, you will gain hands-on experience with live projects and case studies in this program.

Course Syllabus

  • Introduction To SEM & PPC
  • Effective Landing Pages
  • Using Google Adwords
  • SEM Management & Tools
  • Interview Preparation etc.

Course Advantages

  • Backed by Google Partner Agency
  • Digital library & PDP program
  • Job portal and interview preparation
  • 100% Job assistance and Training.

8. Search Engine Marketing (SEM) by Wordstream

This guide from Wordstream will give you an introduction to search engine marketing fundamentals. Moreover, you will also get advice on how to effectively use search engine marketing.

It is among the best SEM courses covering various topics. Further, this guide will also explain the differences between SEO and SEM.

Additionally, you will discover How the Ad Auction Operates and How Ads “Win” the Ad Auction.

Course Syllabus

  • SEM Keyword Research
  • Keywords and Account Structure
  • How Ads ‘Win’ the Ad Auction
  • How the Ad Auction Works etc.

Course Syllabus

  • Free guide
  • Learn the fundamentals of SEM

9. SEM Online Course by Intellipaat

It is one of the top online SEM courses that provide you with job assistance. You will learn how to use the AdWords tool, conduct keyword research, and more in this 15-hour instructor-led course.

You will receive practical experience through live projects throughout this SEM Marketing course from Intellipat. Additionally, this course will familiarise you with the PPC auction model.

This course is intended for digital marketing professionals, project managers, entrepreneurs, business owners, etc.

Course Syllabus

  • Introduction to Search Engine Marketing
  • Creating PPC ad campaigns
  • Using metrics to analyze campaigns
  • Google AdWords
  • Optimizing the PPC ads and so on.

Course Advantages

  • Flexible Schedule
  • Lifetime Free Upgrade
  • Mentor Support
  • 30 Hrs Project & Exercises and more.

10. Search Engine Marketing Course Online by BrainStation

You will gain knowledge about SEM and SEO techniques in BrainStation’s SEO course. In addition, this course from BrainStation will enable you to increase website traffic and reach target audiences.

It is one of the prominent online search engine marketing courses that will teach you to improve your online presence.

Also, you will use your new skills and knowledge to perform a basic SEO assessment on real-world websites.

Course Syllabus

  • Introduction to SEO
  • Organic Search
  • Paid Search
  • Search Analytics etc.

Course Advantages

  • Build SEM and SEO skills
  • Prepare for SEM and SEO jobs
  • SEM and SEO Certification etc.

11. Search engine marketing learning pathway by Basecamp Digital

This free SEM course from Basecamp Digital will equip you with everything you need to get started in this industry. For those who are currently employed, the free search engine marketing course is a beautiful alternative.

Moreover, you will learn about the various types of campaigns that can be done on the platform through the course. Also, you will learn how to create an account, set preferences, budgets, bid, and bill, among other things.

Course Syllabus

  • What can SEM offer to any Business?
  • Choose where Ads should be Seen
  • Choose the Right set of Keywords
  • Promote your Videos on YouTube etc.

Course Advantages

  • 100% free
  • Learning Dashboard
  • Content curated by Experts
  • Lifetime Access etc.

12. Promote a Business with Online Advertising through Google Digital Garage

It is a free and beginner-friendly course from Google. This course will show you how to develop an effective advertising and marketing plan.

It will also discuss how email and video marketing may help you reach and attract more ideal customers. Moreover, you can learn new skills by watching short video courses and testing your knowledge.

More Online Courses:

Course Syllabus

  • Deep dive into display advertisement
  • Connect through email
  • Be noticed with search ads
  • Improve your search campaigns etc.

Course Advantages

  • Video tutorials
  • Easy-to-implement tips
  • Unlimited access etc.

Frequently Asked Questions

Who provides free SEM courses?

Ans: You can learn SEM on platforms like Hubspot, Great Learning, and Wordstream.

What is the difference between SEM and SEO?

Ans: Well, SEM and SEO are both marketing methods in search engines. But SEM focuses on both paid and organic search traffic. Whereas SEO only focuses on organic search traffic.