best Instagram Marketing Courses

Best 12 Instagram Marketing Courses Online in 2024 – Free & Paid

If you are looking to learn about Instagram marketing, this article can be useful. Here, we have listed the top online free and paid Instagram marketing courses for beginners as well as professionals.

Since its debut, Instagram has been a great marketing tool for businesses trying to extend their presence and product visibility. It is a beautiful marketing tool for promoting excellent products and services because it is a highly visual platform.

Instagram marketing is quite effective for increasing brand exposure. This is why most businesses today are trying to promote their brands here. But it takes various strategies and techniques to catch the eyes of the target audience.

In addition, a skilled Instagram marketer is the core person in this context. But what makes them so competent and professionals? They also learn the skills to excel in the domain.

There are various Instagram marketing courses available on the internet which convert a beginner into an expert marketer.

What is Instagram Marketing?

Instagram marketing is a method of social media promotion that entails a brand’s advertising on the platform. The Instagram algorithm displays your content to users based on their app interests and activities.

Let us dive into some best Instagram marketing courses that will make you a skilled marketer.

List of 12 Instagram Marketing Courses

1. The Complete Instagram Marketing Masterclass 2023 by Udemy – Learn More About the Course Here

This Udemy program will teach you how to create engaging Reels, posts, stories, and live content. Therefore, here you will learn to convert your followers into customers.

Also, you will learn sales psychology and copywriting to gain an advantage over the competition. Moreover, you can create an optimized Instagram business account through this learning program.

It’s one of the finest Instagram marketing courses, guiding you from beginner to advanced levels. Further, you can easily enroll for the course if your Instagram account is installed.

Courses Curriculum

  • Introduction
  • Content creation
  • Account growth
  • Reels
  • Stories
  • Posts etc.

Course Benefits

  • Full lifetime access
  • 4 articles
  • 9 downloadable resources
  • Assignments and more.

2. Social Media Marketing in Practice Specialization by Coursera – Learn More About the Course Here

This specialized course includes four courses, one of which is Facebook, Instagram, and Snapchat Marketing. It is a beginner-level program that will take approximately 12 hours to complete.

It teaches you how to use Instagram’s main features. Moreover, this training will teach you how to use storytelling and other best practices for engaging an Instagram audience.

Besides, you will learn to set up advertising on Facebook and Instagram in this learning program by Coursera.

Course Curriculum

  • Facebook Marketing Fundamentals
  • Facebook Ads and Marketing
  • Instagram and Snapchat – Social Apps and more.

Course Benefits

  • 100% online
  • Beginner Level
  • Flexible deadlines
  • Certificate.

3. Finding Instagram Success: Build an Account People Care About by Skillshare – Learn More About the Course Here

Do you want to stand out on a bustling platform? Then this program is for you. In this 1 hour class, you will learn to create a one-of-a-kind account worth following. Additionally, it will also evaluate why Instagram is excellent.

It is one of the top Instagram marketing courses available, with instructors who are both industry leaders and working professionals.

Further, your instructor’s strategy will relieve pressure and provide you with the practical tools you need to accomplish your objectives.

Course Curriculum

  • Introduction
  • Busting the Myths
  • Updating Your Profile
  • Branding Your Profile
  • Building a Workflow and more.

Course Benefits

  • Beginner level course
  • Hands-on projects.

4. Instagram Business – Sell On Instagram – Customer Psychology by Udemy – Learn More About the Course Here

If you want to learn online Instagram business methods and customer psychology tactics, this course is for you. Through this course, you can convert Instagram users into fans, followers, and paying customers.

Moreover, in this 4.5-hour on-demand video you’ll also learn methods for generating income from your Instagram business.

Besides, you will also discover how to make a polished Instagram profile that instantly earns people’s respect and likeness.

Course Curriculum

  • Instagram business basics
  • Social marketing
  • The perfect environment for the sale
  • How to grow on youtube as well etc.

Course Benefits

  • 4.5 hours of on-demand video
  • Full lifetime access
  • Assignments
  • Certificate

5. Mobile Photography Basics for Instagram Success by Skillshare – Learn More About the Course Here

Through this program, you will learn techniques for taking unique photographs and editing tips in crucial programs.

Also, you’ll discover the perfect times of day to picture and how many shots to capture in a session. Besides, you’ll learn about the limits of photography with an iPhone and various accessories that can help you overcome them.

It is one of the leading Instagram marketing courses from Skillshare which will teach you storytelling strategies on Instagram.

Course Curriculum

  • Introduction
  • iPhone Photography Accessories
  • Snapseed
  • Sharing Strategy
  • Editing on Instagram and so on.

Course Benefits

  • Unlimited access to every class
  • Taught by industry leaders and professionals
  • 12 lessons and more.

6. Instagram Marketing Masterclass: From 0 to 15k followers by Udemy – Learn More About the Course Here

It is one of the high-rated Instagram marketing courses on the platform. This program will teach you how to create an eye-catching Instagram profile from scratch.

Moreover, You will learn how to effectively use a call to action to drive your audience to act. You will also learn to use Instagram highlights to enhance your profile.

The course does not require any prior knowledge. Even if you are a beginner, it is suitable for you because it begins with the basics of Instagram.

Course Curriculum

  • Introduction
  • Creating Instagram account
  • Creating content for Instagram
  • Posting content
  • Monetizing the Instagram account etc.

Course Benefits

  • 1 downloadable resource
  • 2 hours of on-demand video
  • 1 article
  • Certificate of completion and more.

7. Instagram Training Course by Hubspot Academy – Learn More About the Course Here

It is one of the comprehensive free Instagram marketing courses from Hubspot where you’ll see an idea of an effective Instagram strategy. In this training, you will learn how to create an Instagram marketing strategy that can benefit your company significantly.

Furthermore, it will show you how to create content for Instagram that will truly make a difference. Besides, you will learn how to align your business goals with your advertising strategy.

This course will also teach you to utilize the Facebook business manager to analyze the performance of your ads.

Course Curriculum

  • How to Get More Instagram Followers
  • Creating Remarkable Instagram Content
  • Analyzing Your Instagram Ads and so on.

Course Benefits

  • Free course
  • 6 lessons
  • 6 quizzes
  • 21 videos

8. Marketing on Instagram by Linkedin Learning

In this course from Linkedin Learning, your instructor teaches you how to create a posting schedule based on the activities of your target demographic. It is one of the finest Instagram marketing courses for beginners.

Moreover, this course demonstrates how to use paid advertisements to reach a larger audience. Also, you will learn how to use Instagram Stories, IGTV, Reels, and Guides to produce interesting content.

If you’re interested in using Instagram to sell your goods or services, this course suits you.

Course Curriculum

  • Instagram profile setup and orientation
  • Develop a marketing strategy for Instagram
  • Optimize your marketing strategy on Instagram
  • Get started with marketing on Instagram etc.

Course Benefits

  • 5 quizzes to test your knowledge
  • Beginner-friendly.

9. Brand Strategy on Instagram by Domestika

There are no requirements to take the course from Domestika. You only need a smartphone and the will to learn, and you can enroll in the program.

In this course, you will study the concept of storytelling and why it is essential for brand promotion. Further, you will learn how to utilize Instagram Stories to interact with your followers.

Moreover, you will also learn how to locate your target audience, gain more followers naturally, and earn their loyalty.

Course Curriculum

  • Introduction
  • Get to Know Instagram
  • Defining Your Strategy
  • The Fundamental Elements of Your Strategy etc.

Course Benefits

  • 14 exercises
  • 18 lessons
  • 24 downloads and more.

10. The Ultimate Guide to Instagram Marketing for Retailers and Brands by Wispond

It is a guide that will teach retailers and companies how to use Instagram to boost sales. It will explain why images are so important in marketing.

Also, this guide from Wispond will explain why you should determine what you want to do through Instagram. Additionally, you will learn how to engage with your community on the platform.

It will explain developing a posting pattern to get your viewers used to consistent and frequent posting.

Course Curriculum

  • Attracts New Customers
  • Geo-Tag Instagram Photos
  • Get involved with your Community
  • Find the Perfect Timing, and so on.

Course Benefits

  • Free guide
  • Discover how to use Instagram to boost sales.

11. Instagram Marketing Course by Boot Camp Digital

This program from Boot Camp Digital will teach you how to get greater results on Instagram faster. In this program, you will create and implement a content strategy based on best practices.

This Instagram marketing course will teach real and practical techniques to generate results to beginners and advanced users.

Moreover, It will show you the difference between a business and a personal account. It will also explore 5 different types of photos to increase engagement.

Course Curriculum

  • Instagram marketing essentials
  • Strategy
  • Management
  • Mastery etc.

Course Benefits

  • 50 training videos
  • Beginner to advanced topics
  • Real-world examples and demos and more.

12. Instagram Marketing Fundamentals by Great Learning

It is a free Instagram marketing course through which you will learn about competitive analysis and Instagram editing tools. Moreover, you will learn about the various aspects that drive platform activity.

Through this program from Great Learning, you will learn how to create a goal, assess your competition and select a target audience. Besides, you will learn about the platform’s statistics and demographics, and information regarding the Instagram business.

Course Curriculum

  • Introduction to Instagram
  • Different types of Instagram Features
  • Instagram Marketing Strategies
  • Instagram Marketing Tips, and so on.

Course Benefits

  • Self-paced video lectures
  • Free lifetime access
  • Completion Certificate and more.

More Best Online Courses

Frequently Asked Questions

Where can I learn Instagram marketing courses for free?

You can learn a free Instagram marketing course on platforms like Hubspot Academy and Great Learning.

Does Udemy provide certificates in Instagram marketing programs?

Yes, you will get a certificate after you complete the course.