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Top 10 Best Lipstick Brands in India

Are you looking for the best lipstick brands in India? If so, find here a list of the most popular lipstick companies that are selling the most among Indian customers.

Ever wondered which lipsticks are the best? Well, most of the best lipsticks around the world are manufactured by only a handful of companies. These companies, however, are the giants of the cosmetics world.

Wearing lipsticks that are made by one of such brands will command respect and shows class. However, it should be noted that not all of these brands are suited to everyone. This is because each person has a unique style and character.

So each person has to choose their brand according to individual taste and which matches their characteristics the best. It is easier said than done though.

For this reason, our team has done their research and put together the Best Lipstick Brands in India for you to choose your pick.

Our Top Picks:

Brand NamePrice Range(INR)Latest Collections
Lakme200-800Check Here
Maybelline300-900Check Here
M.A.C1200-3000Check Here

Here is a List of 10 Lipstick Brands in India

1. Lakme

top lipstick brands in IndiaLakme is the country’s first cosmetics and makeup brand with over 50 years of experience under its belt.

It is in the first position on this list because of its market domination and easy availability in every cosmetic shop in the country.

The company provides a complete range of makeup products and in color cosmetics and skincare also.

The brand is owned by Hindustan Unilever and was established by J. R. D. Tata in the year 1952. Lakme is also the biggest cosmetics brand that originated in India.


  • Wide range of shades
  • Matte and satin finishes
  • Smooth application
  • Long-lasting formula

2. M.A.C

best lipstick companies in IndiaM.A.C is one of the biggest cosmetics brands in the world, just not in India. They have a huge brand name thanks to their products being of the highest quality standards. The company has its headquartered situated in New York, United States, and was founded in the year 1984.

Variety in colors and textures is their forte with them releasing season-specific products now and then.


  • Vast selection of shades and finishes
  • Intense pigmentation
  • Long-lasting formula
  • Smooth application

3. Maybelline

most popular lipstick brands in IndiaTaking third place in our list of the Best Lipstick Brands In India is Maybelline. They are primarily regarded as a major American makeup brand but they are sold worldwide also. Maybelline the company, was formed by a 19-year-old American entrepreneur named Tom Lyle Williams in 1915.

In India, they have a huge market due to their premium quality yet competitive pricing.


  • A diverse range of shades
  • Creamy texture
  • High pigmentation
  • Comfortable wear

4. L’oreal Paris

L’Oréal S.A. is a French cosmetics company, which was founded in the year 1909 by Eugène Schueller. It is headquartered in France and is one of India’s biggest names in the cosmetics industry.

They can thank their marketing and brand ambassador Aishwarya Rai Bachan for that.

L’Oreal Paris Collection Star Pure Brick ( An Aishwarya Rai range ) Lipstick, 4.2g is one of the best-selling lipstick models from this brand.

Their product lines contain Jojoba oil, which is advertised to give perfect hydration for up to 4 hours.


  • Wide range of shades
  • Variety of finishes
  • Rich and luxurious formula
  • Intense color payoff

5. Revlon

In the fifth spot in this list of the Best Lipstick Brands In India is Revlon. Regarded as one of the biggest American multinational Cosmetics, skincare, and personal care brand, they produce 8 different ranges of lipsticks in various colors.

The company was founded by Joseph & Charles Revson Charles Lachman in the year 1932.

The Revlon Super Lustrous Lipstick, Kiss Me Coral (4.2g) is one of the best lipstick models from the house Revlon. Most of their lipsticks are priced between Rs 485 and Rs 935.

Their products contain lightweight color and moisturizing shine which is said to keep lips healthy and soft.


  • Wide range of shades
  • Hydrating formula
  • Creamy texture
  • Comfortable wear

6. NYX

This brand NYX was formed in May 1999 by Toni Ko. The company is headquartered in Los Angeles, California, United States. They have made huge strides in the Indian cosmetics market since coming in the later 2000s.

This is due to the sheer number of types of lipsticks available in so many different colors.

They have also kept their prices low and sell mainly on online platforms. You can rest assured of their quality as seen by the average customer ratings being above 4.5.


  • Extensive range of shades
  • Variety of finishes available
  • Affordable price range
  • Cruelty-free brand

7. Dior

Founded in 1946 by the famous European designer Christian Dior, the company designs and retails fashion accessories, jewelry, make-up, and skincare products.

In India, they have managed to hold a 3.1% stake in recent years due to their reputation of being a super-premium product which has attracted a lot of attention.

The Dior Liquid Suede Cream Lipstick (4 ml, Cherry Skies – 03) is one of the best-selling products from the company.

Their non-organic lipsticks come in a liquid form which is said to be better for the lips than ordinary ones.


  • Luxurious and prestigious brand
  • Wide range of shades and finishes
  • High-quality and premium formula
  • Intense pigmentation for rich color payoff

8. Colorbar

Colorbar is considered one of the best beauty brands that originated in India itself. They are the also fastest-growing beauty brand in urban India.

The brands provide high-quality products at attractive prices and with the widest range of colors.

The Colorbar Velvet Matte Lipstick, Hot Hot, 4.2g is one of the best-selling products of this brand. This product contains Shea Butter, Vitamin E, and Jojoba Oil which provides a creamy shiny look to the lips.

The prices of their products start from a reasonable Rs 260 and go up to Rs 1000.


  • Affordable and high-quality
  • Variety of finishes
  • Rich color payoff
  • Smooth texture

9. Chambor

Establishing a foothold in the Indian cosmetics market, Chamber came to the country in 1993. Chambor is a renowned Indian brand known for its high-quality cosmetics, including lipsticks.

They produce several lipstick models, that have qualities like anti-aging effects, hydration, and sun protection.

The other best part about this brand is that it is Vegan with no animal ingredients and it suits the Indian complexion.

Along with all those good points it has to be said that they do not come cheap. Lipsticks from this brand will set you back at least Rs 1000.


  • Diverse range of shades and finishes
  • Rich and vibrant colors
  • Options for both matte and creamy finishes
  • Easy and comfortable application

10. Elle 18

Last but certainly not least in our list of the Best Lipstick Brands In India is Elle 18. This brand is the premium choice of the younger generation of India where it is a style statement.

The brand is owned by Hindustan Unilever Limited (HUL) which has been in the market since 2012 and is much later than any other brand on this list. Elle 18 produced several different types of lipsticks, and are available in different colors and prices.


  • Affordable and budget-friendly brand
  • Offers a wide range of trendy and youthful shades
  • Creamy texture for smooth application
  • Provides a satin finish for a soft and lustrous look


Above are the biggest brands in cosmetics all fighting to get their share piece of the Indian Cosmetics Industry. They all have different strategies and different target audiences.

It is up to you however to choose your favorite brand as discussed earlier.

Your pick should be based on your style quotient and character and which brand matches them the best.

More Best Brands in India:

How to Buy a Lipstick – Buying Guide

Choosing the perfect lipstick can enhance your overall look and boost your confidence. With so many options available in the market, it’s important to consider certain factors before making a purchase. Here is a buying guide to help you find the right lipstick for your needs:

Determine Your Desired Shade

Start by deciding the shade you want. Consider your skin tone, undertones, and personal preferences. Popular choices include nude, red, pink, berry, and coral shades. If you’re unsure, try swatching different shades on your wrist or consulting with a makeup expert.

Select the Finish

Lipsticks come in various finishes, such as matte, satin, sheer, glossy, or creamy. Each finish offers a different look and feel. Matte lipsticks provide a velvety, non-shiny finish, while satin lipsticks offer a more lustrous appearance. Choose a finish that suits your style and occasion.

Consider Your Lip Type

Take into account the condition of your lips. If your lips tend to be dry, look for lipsticks with moisturizing or hydrating properties. If you have naturally pigmented lips, opt for lipsticks with higher coverage to achieve the desired color payoff.

Test the Formula

Before purchasing, try to test the formula of the lipstick. Apply a small amount on your wrist or the back of your hand to check for any adverse reactions or allergies. Assess the texture, consistency, and fragrance to ensure it meets your preferences.

Longevity and Transfer-Resistance

Determine the longevity and transfer resistance of the lipstick. Look for long-lasting formulas that stay put throughout the day, reducing the need for frequent touch-ups. Transfer-resistant lipsticks can help minimize smudging or transferring onto cups or clothing.

Packaging and Application

Consider the packaging and applicator of the lipstick. Opt for sturdy and secure packaging that prevents breakage or leakage. Choose an applicator that allows for precise and easy application, such as a traditional bullet-style or a doe-foot wand.

Brand Reputation and Reviews

Research the reputation of the brand and read reviews from other customers. Reputable brands often prioritize quality and offer a wide range of shades and finishes. Customer reviews can provide insights into factors such as color accuracy, wear time, and comfort.

Price Range

Set a budget and explore lipsticks within your price range. Lipsticks vary in price depending on the brand, quality, and packaging. Consider your budget while ensuring the chosen lipstick meets your desired criteria.

Purchase from Authorized Retailers

To ensure authenticity and quality, purchase lipsticks from authorized retailers, either in-store or through trusted online platforms. Beware of counterfeit products, as they may contain harmful ingredients or offer subpar performance.

Experiment and Have Fun

Don’t be afraid to experiment with different shades, finishes, and brands. Lipstick is a versatile makeup item that allows you to express your personal style. Enjoy the process of trying out new colors and finding the perfect lipstick that makes you feel confident and beautiful.

Remember, everyone’s preferences and needs may vary, so it’s important to find a lipstick that aligns with your individual style and comfort. By considering these factors and exploring different options, you can find the perfect lipstick to complement your overall makeup look and enhance your natural beauty.

Frequently Asked Questions

What is the best lipstick shade for my skin tone?

The best lipstick shade depends on your skin tone and undertones. Generally, warm-toned individuals look great in shades of red, coral, and warm nudes, while cool-toned individuals can opt for pink, berry, and mauve shades. Experimenting with different shades can help you find what suits you best.

How do I prevent my lipstick from smudging or transferring?

To prevent smudging or transferring, you can follow a few tips:

  • Use a lip liner to create a base and define the shape of your lips.
  • Apply a thin layer of translucent powder on top of your lipstick to set it.
  • Blot your lips with a tissue to remove any excess product.
  • Consider using long-wearing or transfer-resistant lipstick formulas.

What is the difference between matte and glossy lipsticks?

Matte lipsticks have a non-shiny, velvety finish and tend to be long-lasting. They provide a more sophisticated and bold look. On the other hand, glossy lipsticks have a shiny and reflective finish, giving a more youthful and plump appearance to the lips.

How do I choose the right lipstick for everyday wear?

For everyday wear, it’s best to choose lipstick that offers comfort and a natural look. Consider shades close to your natural lip color or opt for neutral tones such as pink or nude. Additionally, formulas with moisturizing properties can help keep your lips hydrated throughout the day.

Can I mix different lipstick shades to create a custom color?

Yes, mixing different lipstick shades can be a fun way to create a custom color that suits your preferences. You can experiment by blending different shades on the back of your hand or using a lip brush to mix them directly on your lips.

How long does lipstick last once applied?

The longevity of lipstick can vary depending on the brand, formula, and individual factors such as eating, drinking, and lip care routine. On average, lipsticks can last anywhere from 4 to 8 hours. Long-wearing or matte formulas generally offer better-staying power.

How do I store and care for my lipsticks?

To ensure the longevity of your lipsticks, store them in a cool and dry place, away from direct sunlight or extreme temperatures. Keep the caps securely closed to prevent drying out. It’s also recommended to regularly clean the lipstick bullets or brushes with alcohol to maintain hygiene.

Are there any vegan or cruelty-free lipstick options available?

Yes, many brands now offer vegan and cruelty-free lipstick options. Look for labels or certifications indicating that the product is vegan and cruelty-free. These lipsticks are made without animal-derived ingredients and are not tested on animals.

About Next What Business Research Team

The Editorial Staffs at NextWhatBusiness is a team of Business Consultants with years of experience in small and medium-scale manufacturing and service-based businesses.