best social media marketing courses

Best 12 Social Media Marketing Courses for 2024

At present, there are approx. 4.74 billion users of social media. So what can you do if you do not promote your brand on social media? Social media is, in essence, one of the best channels for marketing. Consequently, there is an increase in demand for social media marketers on a global scale. In this regard, a variety of institutions and online platforms offer social media marketing courses that will help you become an industry expert.

Some of the popular career opportunities in social media marketing are as follows:

  • Social Media Marketing Manager
  • Social Media Marketing Analyst
  • Social Media Marketing Executive
  • Social Media Marketing Coordinator
  • Social Media Marketing Specialist
  • Social Media Marketing Associate
  • Social Media Marketing Copywriter etc.

Now let us see some comprehensive courses in social media marketing with comprehensive guidance-

1. Social Media Marketing Mastery by Udemy – Learn More About the Course Here

This is one of the prominent social media marketing courses on Udemy. More than 119k students have enrolled in the course across the globe.

The course will guide you in mastering online marketing on all the big players like Instagram, Twitter, Facebook, Google, Youtube, and so on. In addition, you will get to learn to create premium and highly optimized paid ads for all social media channels.

It will show you how to enhance your LinkedIn profile and ads to grow your business. Despite its low cost, it will, in essence, cover all the critical social media topics to increase your expertise.

Course Curriculum

  • Introduction
  • Social Media Marketing
  • Instagram
  • Facebook
  • Youtube
  • Linkedin
  • Pinterest
  • Google ads
  • other social media platforms etc.

Course Benefits

  • 64 articles + resources
  • 10.5 hours of video
  • Certificate of completion
  • Lifetime Access.

2.  What is Social? By Coursera – Learn More About the Course

This course is part of the Social Media Marketing Specialization on Coursera. This course claims to provide you with the social media tools, insights, information, and abilities you need for your business. In addition, you will get to explore the digital revolution, the implications of big data, and so on.

Furthermore, in this course, you will learn about social media from a business standpoint and adjust your strategy accordingly.

Aside from that, you can reset deadlines according to your schedule while learning. Overall, this training will provide you with numerous advantages.

Course Curriculum

  • Introduction to Social Marketing
  • The Business of Social
  • Social Trends
  • Social Overview etc.

Course Benefits

  • 100% online
  • Approx. 7 hours to complete
  • Shareable Certificate
  • Flexible deadlines.

3. Social Media Marketing – Complete Certificate Course by Udemy – Learn More About the Course Here

It is one of the finest social media marketing courses on Udemy. It is an affordable course that you can access for a lifetime.

Using their proactive and useful approach, this training will transform you from a social zero to a social hero.

Moreover, this course will walk you through the basics of Youtube, Facebook, Google+, Twitter, Instagram, and Blogging. Apart from that, you will recognize the extensive use of these social platforms.

Course Curriculum

  • Introduction to the social media
  • Your social media strategy
  • History of social media
  • Blogging
  • Social media automation etc.

Course Benefits

  • 30 articles + resources
  • 2.5 hours of video
  • Certificate of completion
  • Full Lifetime Access and more.

4. Social Media Marketing: Organic & Ads by Fiverr Learn – Learn more About the Course Here

This course is intended for students who are serious about developing their social media marketing abilities. It teaches you to create paid and organic campaigns that will put your business in front of the correct people.

In addition, the course is perfect for learners looking to create captivating content that grabs readers’ interest right away. In addition, you will be able to watch more than 190 videos taught by industry professionals.

This training includes 6 more courses and social media content strategy is one of them. Therefore, let’s look at the detailed course outline for social media content strategy.

Course Curriculum

  • Introduction
  • Setting Objectives
  • Defining your content strategy
  • Identifying your Target Audience etc.

Course Benefits

  • 6 Courses
  • 17 Hours
  • 193 Videos
  • Unlimited access

5. Social Media Marketing Foundations by Linkedin Learning – Learn More About the Course

Social Media Marketing Foundations of Linkedin learning is among the top courses provided by the platform. This course will introduce you to the fundamentals of social media marketing. Moreover, it will walk you through the various strategies in social media for your business.

In addition, you will learn to communicate effectively on various social networks like Instagram, Facebook, Snapchat, and so on. Apart from that, the expert will also teach you the advantages of investing in social media.

This is rather inexpensive when compared to other online social media marketing courses.

Course Curriculum

  • Creating social media strategies
  • Publishing on social media
  • Selling on social media
  • Innovating on social media
  • Interacting with customers and so on.

Course Benefits

  • 1 exercise file for practice
  • 7 quizzes to test your knowledge
  • learn from the expert etc.

6. Social Media Certification by HubSpot

Social Media Certification course by HubSpot is a comprehensive program that will help you acquire clients and partners while also building brand loyalty. The program is designed to be flexible enough that you can do it on your schedule.

Therefore, if you want to get the most out of your social media spending, this is the place to start. Moreover, this extensive curriculum will teach you how to increase your social reach to help your company to meet goals.

Course Curriculum

  • Developing a Social Media Strategy
  • Building a Content Strategy
  • Using Social Media to Build One-to-One Relationships
  • Social Media Listening and Monitoring
  • Extending Your Reach on Social Media etc.

Course Benefits

  • 8 lessons
  • 38 videos
  • 29 quizzes
  • 4:05 hours and more.

7. Advanced Social Media Certification Training by Market Motive

This course from Market Motive will assist you in the development of abilities for attracting traffic to your websites and building brand awareness. It is one of the popular social media marketing courses that teach you about how e-commerce and social media connect.

The program aims to teach you how to market a brand through social media campaigns. Apart from that, you will know to create powerful marketing campaigns with various social media strategies.

Furthermore, the eligibility criteria for the course are Entrepreneurs, Brand Managers, Social Media strategists, bloggers, Media Relations representatives, etc.

Course Curriculum

  • Introduction to Social Media
  • Social Media Channel Management
  • Social Media Strategy and Planning
  • Social Advertising etc.

Course Benefits

  • 40+ hours of excellent online instruction
  • More than 25 industry-based projects
  • 365 days of course access and more.

8. Social Marketing Certification Course by Hootsuite Academy

This course was created and produced in conjunction with social media marketing strategists and practitioners. It is a beginner-friendly program. And it is one of the best online social media marketing courses available.

Moreover, In this training, you will master the fundamentals of social media marketing to increase your fan base and revenue.

After completing the training You will receive an industry-recognized certification, demonstrating your skills to clients and employers.

Course Curriculum

  • Introduction to Social Media Marketing
  • Social Media Strategy
  • Optimizing Your Social Media Profiles
  • Growing Your Advocate Community
  • Social Advertising Fundamentals and more.

Course Benefits

  • 6 hours class duration
  • Beginner-friendly
  • Get a free demo etc.

9. Social Media Marketing for Businesses by Wordstream

Wordstream offers this thorough guide on the many facets of social media marketing. Therefore, you will discover several social media marketing tactics and implementation in this lesson.

You’ll learn about the many advantages, statistics, and tips about the domain in this guide. In addition, you learn how to use the most popular social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Course Curriculum

  • What is a social media marketing
  • Benefits
  • statistics
  • creating marketing plan
  • various tips and more.

Course Benefits

  • Free guide
  • Provides comprehensive knowledge.

10. Social Media Marketing Short-Term Course by NIIT

It is one of the leading social media marketing courses with expert faculty. You will gain practical expertise in developing strategies and managing social media marketing campaigns through this curriculum.

Additionally, this popular program from NIIT  aims to equip students with an understanding of social media tools and tactics. Therefore, if you desire to comprehend social media and digital marketing tools then this place is for you.

Course Curriculum

  • Introduction to Social Media Marketing
  • Social Media Marketing Terminology
  • Content Marketing and Resources etc.

Course Benefits

  • 40 Hours
  • Hybrid Learning
  • Support through App
  • NIIT Certificate and more.

11. Diploma in Social Media Strategy by Alison

In this diploma program from Alison you can learn the abilities you need to succeed as a social media strategist. Moreover, you can learn how to use social media to advance your career.

The course provides examples of how to give feedback using successful social media platforms.

In addition, it has a pretty thorough education module that covers social platforms comprehension and brand marketing.

Course Curriculum

  • The rise of social media
  • Auditing social media
  • Wide-area networks
  • Developing effective content
  • Understanding the popular platforms etc.

Course Benefits

  • Free course
  • Comprehensive modules

12. Advanced Social Media Marketing Course by Henry Harvin

In this course program from Henry Harvin, you will be an expert social media marketer by receiving intensive training. you can create effective content that influences the audience favorably.

More Marketing Courses:

Apart from that, you will develop effective social media strategies for platforms like youtube, Twitter, Facebook, etc. The course is backed by a placement guarantee.

Course Curriculum

  • Social media marketing overview
  • Converged social media
  • Visual social media
  • Social media selling
  • Soft-skills development and so on.

Course Benefits

  • Integrated curriculum
  • 100% Money-back Guarantee
  • 100% Practical Training
  • 100% placement guarantee etc.

Frequently Asked Questions

What is social media marketing?

Ans- Social media marketing is a type of digital marketing that uses various social sites to advertise its brand and connect with target audiences.

Where can I learn social media marketing?

Ans- there are various online institutes and platforms available such as Udemy, Coursera, Hubspot, Linkedin learning, Market motive, Henry Harvin, etc. You can enroll in the courses on these platforms.