How to Start a Digital Marketing Agency in India

Do you want to start a digital marketing agency in India? At present, starting a digital marketing company in one of the most profitable business opportunities in the advertising industry.

If you are an absolute beginner in this field and want to start this business, you can gain skill and knowledge from courses and classes. It is advised to work as an apprentice with a reputed digital marketing company before starting your own agency.

A digital marketing agency provides different types of customized services to the clients. And the work area caters to a wide range of segments. A digital marketing agency explores all available digital channels to promote a product or service or build a digital brand.

The digital marketing tools include websites, social media platforms, banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Globally, the internet user population is increasing very fast. And more and more companies are showing immense interest in the digital advertising. Basically, a company’s marketing budgets represent 12% of total company revenues and this is expected to grow even further.

Generally, most of the companies outsource the digital marketing activities. Some of the most important digital marketing activities are web presence (website), digital commerce and digital advertising.

However, the companies invest the maximum in the digital marketing segment in eCommerce, social media marketing, content creation, and mobile marketing. Therefore, starting a digital marketing agency is a lucrative opportunity for the entrepreneurs.

Is Digital Marketing Business Profitable in India?

The digital advertising industry in India is expected to grow with a CAGR of 32% to Rs 18,986 crore by 2020 as per industry experts. As traditional advertising industry gets more expensive, more advertisers are entering into the digital space.

Nearly 15% of the total advertising expenditure now goes to the digital media.

We can conclude, digital marketing in India is going to stay and grow in manifolds.

Here are the 8 Steps to Follow to Start a Digital Marketing Agency in India

1. Create a Website

If you are interested in starting a digital marketing agency, having a website is the first thing you need to go for. in addition, you must have a blog and write quality content on a regular interval. Most successful digital marketers prefer WordPress to create a website as it provides free CMS. You can check our article on How to Make a Small Business Website in India in 5 Simple Steps.

2. Become a Google Partner

As a digital marketing expert, having a Google partner profile will give you a certain edge in the industry. You will get specialized training and inputs from Google which will benefit you in understanding recent trends. Join the Google Partner program and try to get Google certification.

3. Make your Presence felt at Social Media Platforms

Create profile pages on social media platforms like Facebook, Linkedin, and Google Plus. Create viral contents and try to get popular among the audience on social media platforms.

4. Join Inbound Marketing Platforms

As a digital marketing agency, you must have an inbound online marketing strategy. Platforms like Hubspot provide you with the tools to handle inbound sales and marketing operations.

5. Find your Niche

First of all, determine your target audience. And the list of services you want to offer. Additionally, you have to fix the pricing plan for the services. However, sometimes you have to send your customer customized quotation.

6. Register your Digital Marketing Business

If you are a beginner, start your business as a sole proprietorship. When your business turnover grows up, you might think of registering as a private limited company.

7. Setup & Staffing

You can start the agency from your home also if you start the business as self-employment basis. However, a full-scale company will give you more revenue and profit both. According to your business plan and investment capacity, set up the office.

Hire quality manpower who can add value to your organization. Digital marketing is an industry where many people work under pressure to meet deadlines. That’s why it’s important the company you create is friendly and approachable to all.

8. Promote Your Digital Marketing Agency

Promotion is the most important aspect of this business. A planned promotion will help you to get online leads and customers. Additionally, it enhances the brand reputation also. Getting people to know your product is the first step towards making them an active consumer.

You must have your own website with the entire information about the products and contact address. Additionally, use the social media judiciously. Put your emphasis on the content marketing, email marketing, and social media marketing. You can also invest in PPC ads. Moreover, you must have an advertising budget to promote your digital marketing agency business.