Category: MARKETING

Do you want to understand what actually consumer behaviour is? How it for real affects a customer? Here in this article, we have comprehensively discussed everything related to consumer behaviour including how it influences a customer, what role it plays in marketing, why even companies need …

Do you want to learn about how market research is done in marketing? Why market research plays an important role in marketing? Why companies invest millions of market research? From process to sampling to making a decision, here’s an in-depth article about everything you need to …

What is product positioning? What are the different types of product positioning? How do you create product positioning? Why product positioning is really important in marketing? All of your questions answered. Product positioning plays a crucial role in the success of a product or service in …