Category: MARKETING

Do you want to understand what actually consumer behaviour is? How it for real affects a customer? Here in this article, we have comprehensively discussed everything related to consumer behaviour including how it influences a customer, what role it plays in marketing, why even companies need such data …

Do you want to learn about how market research is done in marketing? Why market research plays an important role in marketing? Why companies invest millions of market research? From process to sampling to making a decision, here’s an in-depth article about everything you need to know about …

What is market segmentation? Why it plays a major role in marketing? How does marketing segmentation help to market customers? What are the different types of market segmentation? All your market segmentation questions answered at one place Have you ever wondered why Vans shoes are not available at …

What is product positioning? What are the different types of product positioning? How do you create product positioning? Why product positioning is really important in marketing? All of your questions answered. Product positioning plays a crucial role in the success of a product or service in any competitive …

In general, a market comprises of buyers and sellers. They meet at a common place to exchange goods and services in exchange for money. In other words, where a buyer and seller meet and a successful transaction happens Thanks to technology, a market can now either be physical …

Marketing is defined by experts in a lot of ways. If you are in any business activity, be it in a job or business,  marketing is one subject in which you must have some knowledge. Understanding the definition of marketing in business is more crucial for companies or …

Wanting to take your business online? Well, the first thing that you will need to do is to find one out of the many Website Builders that will take care of all the technical and design challenges that you’ll face. Here in this guide, we have listed down …

We have already entered a generation where products no more sell on itself. While technology has taken over production, marketing has taken over businesses. Now we need good marketing to sell any product or service. This sounds cool for big business houses, but what about the small businesses …