What is market segmentation? Why does it play a major role in marketing? How does it help to market to customers? What are the different types of market segmentation? All your questions are answered in one place in this article. Have you ever wondered why Vans shoes are not available at the local shoe outlets, …
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What is product positioning? What are the different types? How do you create a product positioning strategy? Why it is important in marketing? You will find all of your questions answered in this article. It goes without saying that product positioning plays a crucial role in the success of a product or service in any …
Do you want to learn about how market research is done in marketing? Why does market research play an important role in marketing? Why do companies invest millions in market research? From process to sampling to making a decision, here’s an in-depth article about everything you need to know about marketing research. Market research is …
Selecting a retail space is a make-or-break decision for a business owner. The conventional success sutra for retail success is to pay low rent, provide less expensive products, and get maximum customers to buy products from your store. But in reality, it is not as simple as that. Here in this article, we list the …
After the internet revolution, now it’s time for AI or Artificial Intelligence to take the front seat. As technology has changed the ways how we did business, AI is going to take it a step further. Humans can go wrong, machines won’t. Artificial Intelligence is basically machine intelligence backed by the learning of humans and …
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In every product-based company, a time comes when the company is prepared for launching products in the market. First of all, you have conceived an idea, made every necessary arrangement for production, and finally, the time comes. And you are going to launch your product on the market. However, this is not an easy task …
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Nowadays most organizations are creating innovative ways in their marketing efforts to generate sales leads online. With the advent of e-commerce and an increase in internet customer audiences, online business has now become the most potent sales window for companies selling their products and services. The biggest benefit of online sales is that the seller …
Are you searching for restaurant marketing ideas and tips? Do you want to attract more customers to your restaurant business? Find here in this article, a list of simple low-cost ways to promote your restaurant business and increase profit. The restaurant business is no doubt one of the most profitable ventures in the food retail …