Best 12 CRM Software in India For SMEs

Are you searching for the best CRM software for your business? Are you interested in deploying a customer relationship management software solution in your business? If YES, read this post to learn more about the top customer relationship management software solution providers presently serving small businesses.

What is CRM Software?

A customer relationship management software popularly called CRM software helps in managing information of customers, associates, vendors, and prospects on one page. It directly enhances the productivity of the sales and marketing team as creating and managing leads becomes a lot smoother. In addition to this, customer complaints can also be addressed much easier through proper CRM software.

Also, Check Top 10 Business Accounting Software

Market Potential of CRM Software in India?

Indian CRM software market size is estimated to be about 15% of the overall Asia Pacific (APAC) market. It is the second-largest market in the region after Australia.  The CRM software market in India is projected to grow at a compound annual growth rate (CAGR) of 16% to 19%.

12 Best CRM Software in India for Small Businesses

1. Freshsales – Best CRM software for new businesses

Freshsales is a simple and easy CRM software. It allows users to handle a lot of CRM-related work under one roof. If you are planning to buy CRM software for the first time,  Freshsales must be the ideal choice.

The most important features of this CRM software are creating sales pipelines, contact management, lead capture,  handling projects of customers, marketing activities, order management, and customer support. It has a wide range of customization options. Furthermore, Freshsales is a proactive AI assistant software.

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2. Salesforce – Best CRM software for growing businesses

The Salesforce cloud is one of the leaders in the on-demand customer relationship management software category. The system offers a broad suite of CRM applications for small, mid-market, and enterprise organizations, with a focus on sales and support.

3. SAP CRM Software

SAP CRM software is one of the leading CRM solution providers.  The SAP Customer Relationship Management (SAP CRM) application, is a part of the SAP Business Suite.

It not only helps you address your short-term imperatives–to reduce cost and increase your decision-making ability–but can help your company achieve differentiated capabilities to compete effectively over the long term.

4. Oracle CRM

With more than 420,000 customers and deployments in more than 145 countries, Oracle CRM offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems.

It offers a complete and integrated CRM solution that breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ).

5. Zoho CRM

Zoho CRM provides the best general-purpose customer relationship solutions in India under one roof. The real-time reports and in-depth analytics will help you in taking smooth decisions. One can easily manage and organize area-wise sales performance.

More than 2,50,000 businesses worldwide are satisfied users of Zoho CRM software. In India, reputed brands like Amazon, Suzuki, Bose, IIFL are customers of Zoho CRM.

6. Microsoft Dynamics

Microsoft Dynamics CRM is a customer relationship management (CRM) solution. Furthermore, it enables companies to care everywhere, sell effectively, and market smarter.

The software provides social insights, business intelligence, and productivity with One Microsoft solutions. Microsoft Dynamics CRM is available in the cloud, on-premises, or with a hybrid combination.

7. Sage  CRM

Sage CRM solution is the platform of choice for over 15,000 organizations in 70 countries looking to manage their sales and marketing operations. The company has over 6 million customers worldwide. Some of the applications include sales and marketing automation, customer service, help desk, social CRM.

Sage CRM also offers robust mobile capabilities. In addition, you can use the software both in the cloud and on-premise.

8. Pivotal  CRM

Pivotal CRM software is a customizable customer relationship management (CRM) solution designed to reduce the learning curve and increase the speed of user adoption. Applications include marketing automation, lead management, sales force automation, customer service, contact center, etc. It also supports online self-service and partner management modules, social CRM, application workflow management, and data management.

9. Talisma  CRM

Talisma CRM solutions improve customer satisfaction by integrating the power of email, phone, chat, SMS text messaging, print, portal, and Web self-service with a robust and mature web services platform. The software includes comprehensive customer analytics and a system-wide knowledge base.

10. Amdocs  CRM

Amdocs CRM solution provides comprehensive customer care, billing, and order management systems for telecommunications carriers and Internet services providers. It is very popular in India in delivering enterprise Customer relationship management software for the telecom sector.

11. Sugar CRM

SugarCRM is an open-source CRM. This software is trusted by organizations throughout the world. It helps businesses to build effective customer relationships. This software is an innovative, affordable & most popular Customer relationship management software solution available in the market.

12. Impel CRM  CRM Software

Impel CRM is a SaaS-based solution. The software is created by PK4 Software Technologies Pvt. Ltd. based in Bangalore. The company delivers software solutions using its proprietary zero-code approach. It increases productivity, reduces delivery times, and delivers bug-free, reliable, scalable software.

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