Do you want to start an organic store business in your locality? If so read this article to know more about the different steps to take while starting a food store selling organic products.
In starting this business the most important consideration is the store location. Like any other retail business, the right location is the main parameter to get success in the business. With the increasing awareness of healthy living, people are more interested to take organic food though they are more expensive than non-organic food. The retail organic food market is an emerging trend and it is growing by 20% every year.
Table of Contents
Here are the 8 Steps to Open an Organic Food Shop
1. Organic Food Store Business Plan
Write a detailed business plan for your organic food store business. Specify what product category you will go to choose for your stores like vegetables, fruits, fish, meat, processed food, etc.; how much amount of funds you need to gather as a start-up capital; Promotion strategy and mission statement of your business. And also the expected financials of the business like ROI and break even.
2. Make Your Company Legally Compliant
Decide the ownership pattern of your business and accordingly get registered with the ministry of corporate affairs. You will also need to have a trade license from the local authority to start the business. Apply for GST registration and also you can go for Trade Mark Registration to protect the name of your business.
3. Select a Location
It is very much important to get a store location in a high-density commercial area with sufficient footfalls. You can also go for a shop-in-shop provision that people can easily access. It is important to have a cool interior design with necessary accessories like racks etc. A pleasant in-store experience always increases the chances of returning customers.
4. Organic Food Store Product Line
Fix the product line of your organic food store business. According to your space and start-up budget, you will need to fix the products of your store. You can go for vegetables, fruits, cereals, bakery products, processed food, etc.
5. Choose the Right POS
To run your organic food store, effective retail management software is a must. You can check this article to find the list of top Point of Sale software available in the market.
6. Supplies & Pricing
Concentrate on sourcing. It is always better to get the material from certified suppliers. As your business grows you can also go for contract farming with the farmers. Ensure you will get fresh organic food products at the right, reasonable price. You can contact the Organic Farming Association of India to get more information.
7. Fix Pricing
In an Organic food store business, to start with, you can go for a cost-plus pricing method. Also, you need to get more than enough information about the price of the products in other retail stores.
8. Promote Your Organic Food Store
This time people are more conscious about their health. People want to have nutritious food for enhancing their immune system as well. So, it is high time for starting an organic food business in your city.
You can concentrate to let people know the benefit of having organic food. You can go with some local newspapers and write some news articles about the benefit of having organic food products and publish them. Build a database of your customers and mail them gift coupons that they can use on their birthdays or throughout the year.
Create an informative website for your organic food store business. Go for social media optimization. You can also go for an online order system. Let your customers have these foods at their doorstep.