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12 Best Digital Marketing Jobs in India

    Digital marketing is rapidly evolving in India. And, as the number of startups and well-established firms grows, so does the digital marketing trend. Furthermore, this particular domain will offer a large number of career prospects in the future. So, pursuing a profession in this industry will be beneficial to you. Therefore, there are numerous digital marketing jobs in India that pay you well.

    According to a report, India had over 658 million internet users in January 2022. Therefore, if a company wants to extend its operations in India, nothing beats going digital. because there are millions of people that can see your brand. And your products are not limited to the country, with digital platforms you can grab global audiences.

    Apart from that, digital marketing is much more cost effective than traditional marketing. You can save a lot of money with proper digital marketing strategies.

    Let us see the various job opportunities in Digital Marketing

    12 Digital Marketing Jobs in India

    1. Digital Marketing Manager

    It is one of the best digital marketing jobs in the domain. If you want to be a digital marketing manager, you have to do a variety of tasks. Moreover, you need to be well aware of how to increase brand awareness that promotes the business digitally.

    Apart from that, you need to improve the digital content of the business and expand it to generate revenue.

    Besides, a company expects their manager much more than the above tasks. So, if you are going into the field, work according to the market demand.

    Skills Required:

    • Strategic thinking
    • Search engine optimization (SEO)
    • An eye for good copy
    • Data analysis
    • Paid social advertising etc.

    Average Salary: Approx. ₹554k per annum

    Read: Best Online Digital Marketing Courses

    2. Search Engine Optimization Specialist

    An SEO specialist is responsible for getting their business on top of the search engines. In addition, he assists people with various SEO strategies.

    Furthermore, they collaborate with other professionals to guarantee that the SEO strategy has been used effectively. Apart from that, you must learn skills according to the market trends.

    Skills Required:

    • Critical Thinking
    • Prioritization
    • Research Minded
    • Decision Making
    • Analysis
    • Project Management
    • Flexibility and so on.

    Average Salary: Approx. ₹291k per annum

    Check: Best SEO Courses Online

    3. Email Marketing Manager

    An email marketing manager is one of the most prominent digital marketing jobs which is high-paying too.

    Do you want to choose the field? Then you need to work on various aspects of email marketing according to your company’s demand.

    Being an email marketing manager, you will be responsible for email marketing through various campaigns. Furthermore, you need to collaborate with other professionals to oversee all the email marketing strategies.

    Skills Required:

    • Technical Skills
    • Knowledge of Compliances
    • Understanding Segmentation and Personalization
    • Analytical Mindset
    • Improving Deliverability etc.

    Average Salary: Approx.₹640k per annum

    Read: Best Email Marketing Courses Online

    4. Social Media Marketer

    Do you have an interest in the field of social media? Do you know the most recent social media methods for engaging with your target audience?

    Then social media marketing is the right job for you. Furthermore, to promote your business digitally, you must concentrate on a variety of marketing components.

    you’ll need to collaborate with copywriters and designers to create social media content. Apart from that, you must track social media data to better your future performance.

    Skills Required:

    • Excellent Communication
    • Writing Ability
    • Creativity
    • Project Management
    • Marketing
    • Aptitude to Learn
    • Relationship Building and so on.

    Average Salary: Approx. ₹405k per annum

    5. E-Commerce Specialist

    E-commerce specialist is one of the most significant digital marketing careers in India. An e-commerce specialist’s job is to boost the brand’s visibility and marketability on digital platforms.

    To increase website traffic and revenue, they are required to keep an eye on the website’s daily activities.

    Moreover, they also manage various ad campaigns on search engines. In addition, they need to be aware of the latest digital marketing strategies to implement them in their business.

    Skills Required:

    • Analytical Skills
    • Technical Expertise
    • Critical Thinking
    • Website Optimization Skills
    • Competitor Analysis
    • Paid Marketing (PPC Ads)
    • Merchandising etc.

    Average Salary: Approx. ₹450k per annum

    6. Search Engine Marketing Specialist

    From conducting keyword research to creating marketing campaigns, An SEM Specialist has to work on various aspects. Moreover, they also need to monitor the content and its delivery as well as you must learn to create detailed reports.

    As a result, if you want to work in this industry, you must keep up with the current trends in search engine marketing.

    Skills Required:

    • Technical & Programming Skills
    • Analytics Skills
    • Drive, Motivation & Adaptability
    • Social Skills
    • Speaking & Writing Ability
    • Critical Thinking etc.

    Average Salary: Approx. ₹363k per annum

    7. Web Developer

    A Web Developer is in charge of writing code that instructs websites and web applications on how to function.

    Moreover, they maintain websites, and web applications as well as design the websites. They are also in charge of putting a website live. Aside from that, they maintain and renovate the website.

    so, if you want to be a web developer, then you must know these skills very well.

    Skills Required:

    • Strong numeracy skills
    • Computer literacy
    • Excellent problem-solving skills
    • Strong creative ability
    • A logical approach to work and so on.

    Average Salary: Approx. ₹343k per annum

    8. Content Marketer

    A content marketer is another prominent job on the list of best digital marketing jobs in India. A content marketer is essential for any business.

    Content marketers create content that should be on top of search engines. Furthermore, for their company to profit, they must engage with their target audience.

    Furthermore, they provide the solutions that people are looking for and create their brand within the target group.

    Skills Required:

    • Content creation skills
    • Planning skills
    • SEO
    • Deep understanding of sales funnels
    • Research
    • Content promotion
    • Data analysis skills

    Average Salary: Approx. ₹502k per annum

    9. Digital Marketing Specialist

    A digital marketing specialist is critical to the success of a company. He works on successful marketing initiatives to help the company achieve its goals and profit.

    Moreover, a digital marketing specialist has a lot of work to accomplish, such as building brand awareness, promoting products, and so on.

    Aside from that, he is a professional who understands who their target audiences are and how to meet their demands.

    Skills Required:

    • SEO & SEM
    • Content Creation
    • CRM
    • Social Media
    • Communication Skills
    • Basic Design Skills etc.

    Average Salary: Approx. ₹358k per annum

    10. Paid Media Specialist

    Paid media specialists are skilled experts who create and execute campaigns to achieve corporate objectives.

    They are also in charge of creating paid media goals and KPIs, executing the full funnel Strategy, accurately controlling budget and spending, and so on.

    It is, indeed, one of the most significant digital marketing jobs in the country. Therefore, if you want to be a proficient paid media specialist, you must first increase your expertise in the sector.

    Skills Required:

    • Critical, Forward Thinker
    • Self Starter
    • Self Motivated Work Ethic
    • Display Advertising
    • Google Ads
    • Paid Search
    • Conversion Rate Optimization and so on.

    Average Salary: Approx. ₹450k per annum

     11. Data Analyst

    It is one of the most technically skilled digital marketing jobs in the country. A data analyst simply collects and analyses data from numerous sources and converts it into information. As a result, the translated information can be used to improve corporate operations, among other things.

    Furthermore, data analysts work on analytics that provides inputs on whether or not the business is on the right course.

    Skills Required:

    • Technical Skills
    • Critical Thinking
    • Statistical programming
    • Econometrics
    • Probability and statistics
    • Machine learning and so on.

    Average Salary: Approx. ₹479k per annum.

    12. Video Producer

    A video producer is one of the best digital marketing jobs in India. Almost every organization nowadays creates video material to capture the attention of their customers. In this regard, the function of a video producer is critical.

    Read: Best Digital Marketing Courses in India

    Producing videos is one of the most efficient digital marketing methods available today. A video producer is also in charge of all types of essential videos in the firm.

    Skills Required:

    • Leadership
    • Aesthetic and creative skills etc.

    Average Salary: Approx. ₹566k per annum

    Frequently Asked Questions

    What are the best digital marketing careers in India?

    Ans: Digital Marketing Manager, Search Engine Optimization specialist, Email Marketing Manager, Social Media Marketer, E-Commerce Specialist, Search Engine Marketing Specialist, Web Developer, Content Marketer, Digital Marketing Specialist, Paid Media Specialist, Data Analyst, and Video Producer are among the finest digital marketing jobs in India.

    What is the significance of Digital Marketing in India?

    Ans: According to a report, India had over 658 million internet users in January 2022. Therefore, if a company wants to extend its operations in India, nothing beats going digital. because there are millions of people that can see your brand. And your products are not limited to the country, with digital platforms you can grab global audiences.

    Apart from that, digital marketing is much more cost effective than traditional marketing. You can save a lot of money with proper digital marketing strategies.

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