How to Open Rupa Garments Franchise in India – Complete Guide
The textile and apparel industry in India is one of the oldest and most vibrant sectors of the Indian economy. Among them, Rupa Garments is a pioneer knitwear brand in the innerwear and casual wear segments of this industry. For quality, for affordable price, Rupa is a name that has become synonymous with many homes. Thus starting a Rupa Garments franchise can be a good opportunity for any aspiring retailer.
In this article, we explain how to go about it, starting from where it all began until reaching tactics for success, including requirements and costs concerning opening a Rupa Garments franchise in India.
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Rupa Garments Company Details
Rupa & Co. Ltd., founded in 1968, has become one of India’s foremost knitwear brands. It offers a variety of products, including inner and outer garments, leisure wear, and sporting clothes, to a large customer base across different generations of consumers. This commitment to quality, innovation in design, and customer satisfaction has made the company a household name.
The Benefits of Choosing Rupa Garments
- Brand Recognition: Rupa is a household name trusted by many people in urban and rural India. The brand is well-known in the market.
- Diverse Product Range: Rupa is a multi-faceted brand that provides a wide range of products for men, women and children. Thus, they have got customers from every walking age group.
- Strong Marketing Support: To attract clients through franchise outlets, Rupa spends a significant amount of money on marketing and branding.
- Proven Business Model: Having been there for decades in the clothing business, Rupa has an established business model that has thrived in several countries.
Rupa Franchise Cost in India
Investment to start Rupa Garment’s franchise will be around Rs 10 Lacs to Rs 20 Lacs. You need to pay Rs 50,000 plus taxes as a brand/license fee. The company prefers a ground-floor store location in malls/High Street. The minimum carpet area of the unit store must be around 500 sq ft.
The anticipated percentage rate of return on investment is around 52%. Normally, the payback period of capital investment is around 1.6 yrs.
Ongoing Costs
In addition to the initial investment, there are ongoing costs associated with running a franchise, including:
- Royalty Fees: Rupa may charge a royalty fee, which is usually a percentage of your monthly sales.
- Marketing Fees: You may be required to contribute to a national or regional marketing fund.
- Operating Expenses: These include rent, utilities, salaries, and other day-to-day expenses.
Read: Top Multi-Brand Clothing Franchise Opportunities in India
Contact Rupa Garments Contact Details
Once you’ve completed your research, the next step is to contact Rupa Garments to express your interest in becoming a franchisee. You can reach out to their franchise development team through their official website or by contacting their corporate office.
- Website: Rupa & Co. Ltd.
- Corporate Office: Address – Rupa Tower, 98, Christopher Road, Kolkata, West Bengal – 700046, India
Advantages of Owning a Rupa Garments Franchise
a) Established Brand
Rupa Garments franchise is one of the most popular and reputable franchises in the market. Through the company’s marketing promotions, one will be able to establish a strong customer base on their first day as a franchisee.
b) Detailed Support
To its franchisees, Rupa company provides full support in the form of training, marketing and operations. This support ensures that first-time business people stay on track with their franchise requirements.
c) High Demand Products
Every year, innerwear and casual wear are some of the clothes that are always in demand in the market at all times. Hence, your business can have steady revenues all year round.
d) Low Inventory Risk
Rupa’s broad product assortment and efficient inventory systems result in low chances of procuring excess stock or running out of fast-moving goods. Such measures keep inventory in check which means fewer losses would be encountered.
Read: How to Open a Jockey Innerwear Franchise in India
Frequently Asked Questions
What kind of support can I expect from Rupa Garments to its franchisee?
Rupa Garments offers considerable support for franchisees, ranging from store setup, training staff, promotional items, and ongoing operational support. In addition, franchisees received Rupa’s arm to carry a strong brand backed by national advertisements.
How much time will it take to set up a Rupa Garments franchise?
The timeframe to go from signing the agreement to the store’s opening will depend on how quickly the franchisee can find the location and size. On average this is anywhere from 3 to 6 months.
Can I own more than one Rupa Garments franchise?
Yes, Rupa Garments encourages franchisees to own multiple stores.
What is the duration of the franchise agreement?
Typically, franchise agreements are from 5-10 years with Rupa Garments. Renewals may happen upon mutual acceptance of both the franchisee and franchisor.
Do I need to have retail experience to open a Rupa franchise?
Retail experience is helpful but not necessary; Rupa Garments provides adequate training to teach first-time entrepreneurs to run a store.
What is the average profit margin in a Rupa franchise?
The average profit margin for a Rupa Garments franchisee will vary in terms of location, size of store, sales volume etc. That said, typically anywhere from 20% to 30% as stated by current franchisees.
What products will I sell at my Rupa franchise?
As a Rupa Garments franchisee, you will sell a range of innerwear, casual wear, thermal wear and athleisure clothing for men, women and children. New products and fashions are introduced from time to time.
