Are you interested in starting a Royal Enfield Dealer franchise in your town? Do you want to know every step and credentials needed for getting the idea executed successfully along with cost, and contact details?
If Yes, read this post for a complete guide map of how to start the Royal Enfield dealer franchise at your location.
Also Read: Top Profitable Automobile Business Ideas in India
Royal Enfield at present is truly a global brand dedicated itself to the cause of adventure and leisure motorcycling around the world with relevant products and services.
Why Start Royal Enfield Dealership Business?
Royal Enfield started its operation in Redditch, Worcestershire in England in 1893. The first Enfield cycle was built in 1901. The company then onwards has made significant strides in the global market.
From North America to Europe in the West and Japan to Australia in the East today, Royal Enfield has a pride of place across the globe. This brand at present today is truly a global brand dedicated itself to the cause of adventure and leisure motorcycling around the world with relevant products and services.
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In 1955, Enfield Cycle Company partnered with Madras Motors in India and formed Royal Enfield of India. They started assembling the 350cc Enfield Bullet motorcycle in Madras. Enfield has a set up of over 200 dealers covering most major cities and towns in India. In the year 1994, Eicher Group acquired Royal Enfield. Presently, the company is headquartered in Chennai.
The company also has 100 plus authorized Service Centres. If you are looking for a franchise in the retail automobile industry with class and heritage, Royal Enfield is surely a wise choice.
Startup Cost for Royal Enfield Dealer Franchise
For starting the franchise, you will need to have an area of around 4000 sq ft. Investment varies with location but as a rough estimate, you must have a preparation with a budget of 50 lacs to 1 Crore INR in India. Additionally, you will need to pay an amount of 1 Lac INR for brand fees.
Royal Enfield Franchise Support
The company arranges training programs for newly inducted dealers. The training is conducted in Chandigarh in North India and Chennai in South India.
How to Apply for Royal Enfield Dealer Franchise
Visit the official website of the company, royalenfield.com. In the footer, you will find a dealer link. Click on the Become a Dealer link. A page with an application form will open up. This is an international application. You need to select your country and fill up the details as much as possible as instructed. If you are selected, company officials will contact you for further discussions.
Royal Enfield employs a comprehensive and professional process for Dealership allotment. The company selects dealers on the basis of a variety of criteria including a personal meeting with the applicant. It is only post-completion of the evaluation and selection process, that those other formalities are considered.
Royal Enfield does not accept or demand money/deposits from prospective partners prior to processing the application or candidature of the Dealership.
If you receive any communication offering allotment of Royal Enfield Dealership against payment /transfer of money and/or otherwise, we advise you to seek information/clarifications by writing at [email protected] or by contacting the customer care toll-free number 1800 210 0007.
