Selling on Amazon India has become a gateway for entrepreneurs and businesses to reach a vast online audience. It provides a user-friendly platform and an extensive customer base. In India, Amazon offers the most lucrative marketplace for sellers. In this guide, we will explore the step-by-step process of setting up and succeeding in your Amazon India venture.
Amazon India is one of the top online marketplaces in India. Currently, this is the largest online retailer in the world. This online behemoth has committed an investment of over $2 billion to develop Amazon India and launched its business in June 2013.
Amazon provides a tremendous online platform for businesses of all sizes to quickly establish a pan-India reach. The registration process for sellers on the Amazon platform is easy. The company is actively working to increase the number of sellers on Amazon India and recently launched the #EmpoweredByHer campaign to promote the Amazon Partner program for women entrepreneurs.
Related: How to register as a Seller on Flipkart
Selling on Amazon India has several advantages unlike developing an eCommerce website just for your business. When you sell through Amazon India, the company takes care of several aspects. The list includes the development and maintenance of the marketplace, logistics handling, payment processing, marketing, etc. Sellers will get all the support from the company in exchange for a minimum percentage of revenue sharing when the sale gets closed.
8 Steps to Sell Products on Amazon India
1. Sign up as a Seller
Open the website Amazon, visit the Amazon India Seller Sign-up page and click on the Register Now button to start the registration process. At the time of the registration process, you are required to furnish details about the business entity name, address, E-mail, Phone Number, and PAN details, You must mention your GST registration number if you want to sell taxable goods.
In addition, you will be asked to provide bank details with the account holder’s name, IFSC code, and account number with the account type.
2. Choose Your Business Model
Decide on your business model. It is required whether you want to sell as an individual or a professional. Each model has its advantages, and your choice depends on the scale and nature of your business.
3. Select Products
Conduct thorough market research to identify products with demand. Optimize your product listings by using high-quality images, detailed descriptions, and competitive pricing. Leverage Amazon’s keyword tools to enhance discoverability.
You can sell items in the following categories: Baby Products, Beauty, Books, Consumer Electronics (including Cameras and Video Games-Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories, and PC Accessories), Home, Jewellery, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches.
4. Pricing and Payment Setup
Set competitive prices for your products. Familiarize yourself with Amazon’s fee structure, including referral fees and fulfilment fees. Configure your payment settings to ensure smooth transactions.
5. Marketing and Promotion
It is advisable to utilize Amazon’s advertising tools to promote your products. Create sponsored ads, run promotions, and participate in Amazon deals to boost visibility and sales.
6. Customer Service and Reviews
Provide excellent customer service to build a positive reputation. Encourage customers to leave reviews, and promptly address any queries or issues. Positive reviews contribute significantly to your product’s credibility.
7. Monitor Performance Metrics
You need to regularly monitor your seller account’s performance metrics on the Seller dashboard. In addition, track sales, customer feedback, and order defect rates to ensure you comply with Amazon’s performance standards.
8. Stay Informed and Adapt
Keep abreast of changes in Amazon’s policies and algorithms. Attend webinars, read Amazon’s seller forums, and adapt your strategies accordingly. Continuous learning is vital in the dynamic e-commerce landscape.
How Do I List Products on Amazon?
You can use our Web-based interface or the company’s bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the Amazon catalogue.
If your products already exist in Amazon in a catalogue, you can easily list them one by one using Amazon’s web-based interface. To do so, you only need to provide the name of the product, the price, and your available stock. Alternatively, if you have a large number of products, you may use one of the following methods.
If your products do not exist in the catalogue, you can create them using either the Web-based interface or the bulk listing tools. There are two types of bulk listing tools:
Excel-based inventory files to create multiple products simultaneously. For each new product, you will have to provide product information, including:
- ISBN or UPC
- Product Title
- Product Description
- Image of the product
- Price
- Available stock
Please note that some product categories might require additional information to list your products.
Frequently Asked Questions
I don’t have a website, Can I still sell on Amazon?
You don’t need a website to start selling on the Amazon marketplace. It’s easy to list your products and start selling. However, having a website is always advised. You can promote your products on Amazon through your website.
Can I sell outside India through Amazon Marketplace?
No. at this time Amazon in the marketplace allows shipments only within India.
What are the charges for selling on Amazon?
Charges are applicable only when you get an order. Listing on Amazon is free. Refer to the Amazon Seller Website for more details.
Can I cancel my subscription?
You are free to cancel your subscription anytime.
How do I get paid?
Amazon will disburse payments to your bank account once a week. You will be eligible to get paid for the order 7 days after the order is confirmed as shipped.
How do I manage my orders on Amazon?
You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.
Does Amazon Offer protection against fraud?
Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud.
What is the A-to-Z guarantee program?
Amazon designs the A-to-Z Guarantee Program to handle delicate situations. When a customer either never receives a product or receives a product that is materially different from what was ordered or expected. We ask customers to first contact you when they have a problem.
If you fail to resolve the problem, the customer can file an A-to-Z claim. When Amazon receives the claim, we send you an email detailing the claim which requests a response with basic information about the order and the way you fulfilled it. Amazon will then determine how the claim will be settled which may include reimbursement of the order to the customer, at your expense.
Can customers leave feedback and why is customer feedback important?
Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon. It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
In other marketplaces, we have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by Amazon to measure your performance
Can I talk to someone about selling on Amazon?
If you are not currently selling on Amazon and want to learn more, you can go to the contact page and provide your details. Amazon will respond to you after reviewing your information with the next steps.
