How to Start Car Detailing Business

Car detailing business is a good way to make extra big money with low investment. Startup costs are low and earning potential is very high.

Passion in cars and automobiles is a must to be successful in this business. Creative marketing is the key to achieving success in this business.

Car owners normally depend heavily on cars for communication needs. Most car owners find challenges in having time to clean them. And here lies the business opportunity.

Suggested Read: Top Small Scale Automobile Business Ideas

You can start this business having your own shop or mobile reaching customers at their doorsteps.

Here are the Steps to Start a Car Detailing Business

Learn the Art of Car Detailing

If you are an expert and know the art of car detailing, you can skip this chapter. If you are a newbie, it is a must to master the art. Working as an apprentice in an existing reputed firm will help you in this regard. If you want to know every detail about the car detailing business, buying this guidebook is highly recommended.

Make Your Business Legally Compliant

If you are looking to run your business legally, it is extremely important to form a company. If you are starting with limited resources, choose a proprietorship business structure at the beginning. Check with local authorities, and find if any licenses and permits required or not to run a car detailing business locally.


You will need a garage to clean the vehicles if you want to have your own shop. If you are a beginner, I would recommend starting as a mobile retailer. Here you would go to customers for the detailing. Here you will save the cost of having your own service center.

In addition to space need for detailing, you’ll need the following bigger ticket items:

1. A good shop vac with a long hose.

2. Detailing attachments for the Shop-Vac.

The basic equipment includes sponges, brushes, cloths, buckets, vacuum and cleaners, and wax. Get familiar with car detailing products so you don’t use anything that may cause damage to the car’s finish.

You will also need to have access to an electrical outlet and water spigot. As your auto detailing business grows, you may consider buying a portable generator and a large capacity water tank.

Check this link to know more about the kind of tools required to start a car detailing business.

How to Market

Promotional strategy for auto detailing businesses should center around locally. You must not promote your services beyond your working reach. Create advertisements and place them in local publications, such as small newspapers and community-focused magazines. Place ads on smaller, local television and radio stations, and buy advertising space in local phone books and coupon books.

Strategic partnerships with companies that are not operating in your segment in the local car-care industry can help customer bases to grow your own business. You’ll also want to set up a basic website about your business. You can set up a website on the cheap by getting a domain and hosting through Blue Host, and then doing the one-click integration with the free WordPress platform.

You can also get in touch with local small car dealers other than individual car owners. Big car dealers generally have their own car wash services.

Trust is a very important factor in this business. Car owners provide the keys to you. Try to build an honest and professional relationship with the owners. A satisfied customer will bring in more customers to you.

With proper planning and equipment, auto detailing business will surely grow. There are plenty of dirty cars roaming around for your service. Just go and tap this ever-growing business.

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