How to Start a Bisleri Distribution Business – Complete Guide

Bisleri is India’s leading brand in the packaged drinking water segment. It has established itself as a household name synonymous with purity and quality. Hence, becoming a Bisleri distributor can be a lucrative business opportunity for aspiring entrepreneurs. This article provides a step-by-step guide on how to get a Bisleri distributorship in India.

Bisleri Company Overview

Bisleri is a renowned name in the beverage industry. It is synonymous with purity, quality, and reliability. Founded in Italy in 1969 by Signor Felice Bisleri, the company entered the Indian market in 1965. Since then, it has become the leading bottled water brand in India, catering to the growing demand for safe and hygienic drinking water.

The journey of Bisleri in India began when Signor Felice Bisleri collaborated with Mr Ramesh Chauhan, the chairman of Parle Group, to introduce the brand in the Indian market. In 1969, Bisleri started its operations in Mumbai, Maharashtra, with a vision to provide safe and pure drinking water commercially.

Read: Best Water Bottle Brands in India

Over the years, Bisleri has expanded its product portfolio to offer a wide range of bottled water products, including mineral water, natural spring water, and flavoured water. The company has established a strong distribution network across India, ensuring the availability of Bisleri products in every nook and corner of the country. At present, Bisleri has captured more than 60% market share of the bottled water industry.

10 Steps to Get Bisleri Water Dealership Business

1. Know About Bisleri Company

Before applying for Bisleri distributorship, it is essential to conduct thorough research about the brand, its product portfolio, target market, and existing distribution network. Familiarize yourself with Bisleri’s business model, policies, and requirements for distributors.

2. Meeting Eligibility Criteria

To qualify for Bisleri distributorship, applicants must meet certain eligibility criteria set by the company. These criteria may include having a minimum required investment capacity, adequate storage facilities, transportation arrangements, and a strong distribution network in the target area.

3. Contact Bisleri

Once you’ve assessed your eligibility and readiness to become a Bisleri distributor, reach out to the nearest Bisleri regional office or contact the company through its official website. Express your interest in becoming a distributor and request information about the application process.

4. Application Submission

Submit a formal application for Bisleri distributorship to the regional office or designated authority. The application should include details about your business experience, infrastructure, financial capacity, and proposed marketing and distribution plan.

5. Write a Business Plan

Prepare a comprehensive business plan outlining your strategy for distributing Bisleri products in your target area. Highlight your understanding of the local market dynamics, distribution channels, promotional activities, and sales projections. Present this plan to Bisleri representatives during the application process.

6. Evaluation and Selection

Bisleri will evaluate your application and business plan based on various parameters, including your suitability as a distributor, market potential, existing competition, and alignment with Bisleri’s brand values. Successful applicants will be selected for further discussions and negotiations.

7. Agreement Signing

If your application is approved, you’ll be required to sign a distributorship agreement with Bisleri. This agreement will outline the terms and conditions of the partnership, including distribution rights, responsibilities, pricing, payment terms, and other relevant clauses.

8. Training and Support

Upon signing the agreement, Bisleri may provide training sessions and support to help you understand its products, distribution processes, quality standards, and marketing strategies. This training will equip you with the necessary knowledge and skills to effectively manage your distributorship.

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9. Infrastructure Setup

Set up the necessary infrastructure, including storage facilities, delivery vehicles, and office space, as per Bisleri’s requirements. Ensure compliance with safety standards, hygiene practices, and regulatory guidelines for handling and storing packaged drinking water.

10. Launch and Promotion

Once everything is in place, launch your Bisleri distributorship operation in your designated area. Implement your marketing and promotional strategies to create awareness and generate demand for Bisleri products among consumers. Utilize various channels such as retail outlets, supermarkets, convenience stores, and online platforms to reach your target audience.

Conclusion: Becoming a Bisleri distributor in India offers an excellent opportunity for entrepreneurs to venture into the lucrative packaged drinking water market. By following the steps outlined in this guide and demonstrating your commitment to quality, reliability, and customer satisfaction, you can establish a successful and profitable distributorship business with Bisleri.

Read: How to Start a Mineral Water Plant Business

Bisleri Dealership Contact Details

Generally, there are two ways to apply for the Bisleri dealership in your area. First of all, you can contact the local company representative. And discuss with him the procedure and formalities. Otherwise, you can directly apply for a dealership online.

For online applications, go to the official site of Bisleri. Here, you will get a form. Fill the form with information like your name, email ID, contact number, location, and purpose. And finally, submit the form. Also, you can contact the regional offices of the company through email or phone.

Frequently Asked Questions

What are the eligibility criteria for becoming a Bisleri distributor?

Bisleri has specific eligibility criteria, including investment capacity, storage facilities, and distribution network strength. Contact Bisleri’s regional office for detailed information on eligibility requirements.

Can I apply for Bisleri distributorship if I already distribute other beverage brands?

Yes, you can apply for Bisleri distributorship even if you distribute other beverage brands. However, ensure there are no conflicts of interest or contractual obligations with existing brands.

How long does the application process take?

The application process duration varies and depends on factors such as the completeness of your application, evaluation criteria, and internal processes at Bisleri. Contact the regional office for an estimated timeline.

What support does Bisleri provide to its distributors?

Bisleri provides training sessions, marketing support, and operational guidance to its distributors. Additionally, they may offer assistance in setting up infrastructure and promotional activities.

Can I choose the geographic area for distribution?

Bisleri evaluates geographic areas based on market potential and existing distribution networks. While preferences can be considered, final decisions are made by Bisleri based on various factors.

Are there any ongoing fees or royalties for Bisleri distributorship?

Bisleri distributorship may involve certain fees or royalties as outlined in the distributorship agreement. Review the agreement carefully and seek clarification from Bisleri representatives regarding any ongoing financial commitments.

What marketing and promotional support does Bisleri provide?

Bisleri offers marketing and promotional support through various means such as advertising campaigns, point-of-sale materials, and promotional events. Distributors may also receive guidance on local marketing strategies.

Is there a minimum sales target for Bisleri distributors?

Bisleri may set minimum sales targets for distributors based on market demand and business objectives. Discuss sales targets and performance expectations with Bisleri representatives during the application process.

Can I sell other products along with Bisleri products under the distributorship?

The distributorship agreement may specify whether additional products can be sold alongside Bisleri products. Seek clarity from Bisleri regarding the scope of product offerings allowed under the distributorship arrangement.