Do you want to open a Baskin Robbins franchise in India? Find here a complete guide with franchise cost, profit, the application process, eligibility, and contact information.
Basically, Baskin Robbins is an American Company having a head office in California. The brand serves ice cream and cakes. Apart from America, the company operates in over 50 countries including India, Australia, Canada, China, Bangladesh, Mexico, Kuwait, etc.
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Baskin Robbins India – Company Details
The company started its operation in India in 1993. With a joint venture with Ghai Group, the company has opened its first manufacturing unit in Pune, Maharashtra.
Currently, the company offers delicious ice creams and food items in 200 cities and small towns. As of now, the brand has over 750 exclusive stores making the brand one of the largest ice cream retail chains in India.
Suggested Read: How to Start an Ice Cream Parlour Shop Business
In India, the company offers 100% vegetarian food items made with cow milk only. Also, consumers can enjoy 31 premium international flavors and toppings at the store.
Is Baskin Robbins Franchise Profitable?
The profitability of a franchise outlet depends on many factors. However, some of the most important aspects are location, purchasing behavior of the local demographics, brand value, local promotion, product quality, pricing, etc.
In the case of Baskin Robins, we must say the company has a well-accepted brand value in India. Also, the company is popular for serving quality products at a reasonable price. In the case of a franchise, the company provides guidance in selecting the location, store interior, staff training, and system management. So, the chances of making the store profitable in much higher than the other franchise opportunities currently available in India.
10 Steps to Start a Baskin Robbins Franchise in India
1. Select a Location
Conduct thorough market research to identify areas with high demand for ice cream and minimal competition. Look for locations that have a significant footfall of potential customers.
2. Evaluate Financial Requirements
Ensure you have the necessary financial resources to cover the initial investment and ongoing expenses. Consider factors such as franchise fees, rental costs, equipment, inventory, and marketing expenses.
3. Contact Baskin Robbins India
Get in touch with a representative of Baskin Robbins India to express your interest in opening a franchise. They will provide you with the necessary information and guide you through the application process.
4. Submit the Franchise Application
Complete the franchise application form provided by the franchisor. Submit all the required documentation, including your business plan, financial statements, and personal information.
5. Franchise Approval and Agreement
If your application meets the requirements and is approved, an official from the company will provide you with a franchise agreement. Carefully review the agreement and seek legal advice if necessary before signing.
6. Location Selection and Store Setup
Work closely with Baskin Robbins India to select a suitable location for your franchise. Consider factors such as foot traffic, accessibility, and proximity to residential areas. Once the location is finalized, set up the store according to Baskin Robbins’ guidelines and specifications.
7. Training and Support
Baskin Robbins provides comprehensive training and support to its franchisees. Attend the training programs and ensure that you and your staff are well-equipped to handle the day-to-day operations of the franchise. Training typically covers areas such as ice cream production, customer service, inventory management, and marketing strategies.
8. Marketing and Promotions
Implement effective marketing and promotional strategies to create awareness and attract customers to your Baskin Robbins franchise. Utilize digital platforms such as social media and your franchise website to showcase the delicious ice cream flavors and engage with your target audience. Collaborate with local influencers or organizations to expand your reach within the community.
9. Grand Opening and Ongoing Operations
Plan a grand opening event to generate excitement and draw customers to your new Baskin Robbins store.
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10. Provide Excellent Customer Support
Ensure smooth operations by managing inventory, maintaining product quality, and providing exceptional customer service. Regularly evaluate your performance and make necessary adjustments to maximize profitability.
Cost to Start a Baskin Robbins Franchise in India
The company gives preference to individuals with available real estate at prime locations. So, it’s clear that location plays a major role in selecting the franchise for the brand.
The investment amount will depend on the business format you choose. Broadly there are three business franchise formats. They are Kiosks, Parlours, and Lunges. Based on the format, on average the initial investment required to start a Baskin Robbins franchise in India will be in the range of Rs. 10 Lacs to Rs. 20 Lacs.
In addition, you will need a minimum area of around 200 sq. ft to open a Baskin Robbins franchise outlet.
Franchise Agreement Terms & Profit Margin
Generally, for a franchise agreement period of 5 years. Also, the company ensures a gross margin of 45 to 50%.
Why Baskin Robbins Franchise?
the company offers a helpful training program at headquarters for every newly appointed franchise. Also, it provides assistance in site selection.
As a franchise, you will get the benefits of so many national, regional, and local marketing initiatives for business growth.
Franchise Hand Holding
Baskin Robbins provides total handholding support right from site selection, interior, staff training, store management, daily operation, etc.
Low Investment Quick Return
Definitely, it’s a low-cost franchise opportunity. And the company ensures a quick return on investment practically from day one.
Who can Apply?
- A passionate and enthusiastic entrepreneur
- Sufficient capitalization and financial ability to develop a network of multiple stores over a period
- Enthusiasm and commitment to the business
- A long-term, strategic vision for expanding the Baskin Robbins brand
- Economic Credibility
For applying the Baskin Robbins franchise, first of all, open the link https://www.baskinrobbinsindia.com/franchise-testimonial. Here, you will get a contact number. You can call directly. Otherwise, click the Write to Us button. You will get a form. You will need to provide information like name, contact number, email id, and location. After filling out the form, submit it. After getting shortlisted, company officials will contact you directly.
Also Read: Best Bakery Franchise Opportunities in India
Do I need prior experience in the food industry to open a Baskin Robbins franchise?
Prior experience in the food industry is not mandatory, but having a basic understanding of business operations and customer service will be beneficial. The company provides training and support to ensure franchisees are well-prepared.
What kind of support does Baskin Robbins provide to franchisees?
The franchisor offers comprehensive support to franchisees, including training programs, ongoing operational support, marketing assistance, and product development. They also provide guidance in site selection and store setup.
What are the ongoing fees and royalties associated with a Baskin Robbins franchise?
As a franchisee, you will be required to pay ongoing royalties based on a percentage of your gross sales. Additionally, there may be advertising fees or marketing contributions required.
How long does it take to open a Baskin Robbins franchise in India?
The timeline for opening a Baskin Robbins franchise can vary depending on factors such as location selection, store setup, and obtaining necessary permits and licenses. On average, it can take around 3 months to 6 months to complete the process.
Can I open multiple Baskin Robbins franchises in different locations?
Yes, the company allows franchisees to open multiple locations, subject to meeting their criteria and requirements for each individual store.