asian paints dealership

How to Start Asian Paints Dealership Business in India

Do you want to open a paint shop business in your area with Asian Paints? This detailed article includes a basic guide on how to get an Asian Paints dealership in India. Also, it includes the dealership profit, terms & conditions, investment, and contact details.

Asian Paints is a Mumbai-based multinational paint company. The company involves in the manufacturing and selling of paints, coatings, products related to home decor, and bath fittings. Also, the company provides related consulting services.

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Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started the company before independence in 1945. Currently, the Asian paints group operates in 19 countries with subsidiaries such as Berger, APCO, Scib Paints, PPG Asian Paints, Taubmans, Sleek Kitchens, Kadisco, and many others.

Here are the Steps to Open Asian Paints Dealership Business

Products of Asian Paints

Asian Paints offer a wide range of products for both the exterior and interior walls. Apart from the paints and related products, the wallpaper segment is also very popular. Broadly, the products segment includes products for interior walls, exterior walls, waterproofing, metal finishing, wood finishes, and adhesive.

The interior wall product list includes plain finishes, textures, wall coverings, kids’ world, stencils, and undercoats. The Exterior wall product list includes plain finishes, textures, wall art, tile guard, and undercoats.

As an authorized dealer of the company, you can sell all those products in your area. However, you can talk to the local painters and other paint dealers to get more specific ideas about specific product popularity. Also, you can provide services like paint selection, the budget calculation to your customers.

Competitive Advantages of Asian Paints Dealership

Products Portfolio

The product portfolio consists of a wide range of paints for different purposes. So, the possibility of earning a lucrative revenue is higher than other brands.

Brand Visibility

Asian Paints distributes its products in nook & corner of the country. Additionally, the company has strategic advertisement and brand-building plans. So, better brand visibility helps the dealers to enhance the customer base.

Brand Equity

Asian Paints has been ranked 8 in Forbes magazine’s list of the world’s most innovative companies. So, its highly accepted brand value helps the dealers to operate the business smoothly.

Low-cost Opportunity

It’s a low-cost opportunity. Not only in the cities, but you can also open an Asian Paints dealership business even in small towns and rural areas. With an investment capacity of Rs 5 lac and commercial retail space, you are eligible for applying for the dealership opportunity.

Asian Paints Dealership Criteria & Investment

Mainly you need to have a retail space in a prominent location. Additionally, you will need to have a startup investment capacity of Rs 5 to 10 lac.

Actually, how much it costs to get an Asian Paints dealership depends on several aspects. First of all, you will need to buy a color mixing machine from the company. It costs Rs 1.5 lacs approx.

And you will need to procure the inventory stock. Additionally, you must have a computer and printer for daily operation. And finally, you will need to decorate the shop with the necessary furniture and fixtures.

How to Apply for Asian Paints Dealership

First of all, you will need to contact the company. And you can do it in two ways. First of all, you can directly send an email to the company with specific details. Just share your contact details over an email to the following email id – [email protected]. Please note that the subject of the mail should say – “Asian Paints Dealership Request”.

Please mention your name, Contact Address (with the district), Shop Name, Contact Numbers – Mobile and Landline, and Email Id – (If you have an email id). Once the company gets your details, company officials will respond to you as soon as possible.

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Or you can contact the local Sales Manager of the company. The company personnel will contact you and after getting selected you will get the dealership agreement from the company.

Contact Details for Asian Paints Dealership Business

Head Office
Asian Paints Limited,
Asian Paints House
6A, Shantinagar, Santacruz (E),
Mumbai – 400 055, India.
Tel: 022 – 6218 1000
Fax: 022 – 6218 1111

Asian Paints Helpline*
1800 – 209 – 5678
* Toll-Free Service, applicable in India only.

For Dealership inquiries, email [email protected]

Asian Paints distributes its products and services through retailers, wholesalers, and dealers. Apart from the house owners, the company has a wide customer range in the automobile and industrial sectors. We hope, this review article will help you in applying for the Asian Paints dealership opportunity in your area.