How to Start Asian Paints Dealership Business in India – Complete Guide

Asian Paints, one of the leading paint manufacturers in India, offers lucrative dealership opportunities for aspiring entrepreneurs looking to venture into the paint retail business. Becoming an Asian Paints dealer comes with its set of benefits, including brand recognition, extensive product range, marketing support, and access to a vast customer base. Here is a step-by-step guide on how to get an Asian Paints dealership in India.

Asian Paints Company Overview

Asian Paints Limited is one of the largest and leading paint companies in India and the third-largest paint manufacturer in Asia. Established in 1942 by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil, Asian Paints has since become a household name known for its wide range of paints, coatings, and allied products. The company’s headquarters are located in Mumbai, Maharashtra.

Asian Paints operates across various segments, including decorative paints, industrial coatings, automotive coatings, and ancillary products. It offers a diverse portfolio of paint products catering to different consumer needs and preferences, ranging from interior and exterior wall paints to wood finishes, metal coatings, and waterproofing solutions.

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Currently, the Asian paints group operates in 15 countries across the world with subsidiaries such as Berger, APCO, Scib Paints, PPG Asian Paints, Taubmans, Sleek Kitchens, Kadisco, and many others.

10 Steps to Get an Asian Paints Dealership in India

1. Research and Understand the Business

Before applying for an Asian Paints dealership, conduct thorough research on the paint industry, market demand, competitors, and the specific requirements of being a dealer. Understand the responsibilities, investment, and profit potential associated with running a paint dealership business.

2. Meet Eligibility Criteria

The company has specific eligibility criteria for selecting dealership partners. Generally, the applicant must have a minimum available space for the showroom, godown, and office, as per Asian Paints’ standards. Additionally, the applicant should have the necessary financial resources and a good reputation in the local market.

3. Contact Asian Paints

Once you meet the eligibility criteria, reach out to the company through their official website or directly contact their dealership department. Express your interest in becoming an Asian Paints dealer and request the dealership application form and other necessary documents.

4. Submit Application and Documents

Fill out the dealership application form provided by Asian Paints and submit it along with the required documents, including identity proof, address proof, PAN card, GST registration, bank statements, and photographs of the proposed dealership location.

5. Location Approval and Inspection

Asian Paints’ representatives will conduct a thorough inspection of the proposed dealership location to assess its suitability and compliance with the company’s standards. This includes evaluating the space, infrastructure, accessibility, and other factors.

6. Agreement and Investment

If the location meets Asian Paints’ criteria, you will receive the dealership agreement outlining the terms and conditions, including the initial investment, royalty fees, product pricing, and dealership tenure. Review the agreement carefully and sign it if you agree to the terms.

7. Set Up Showroom and Godown

Upon signing the dealership agreement, start setting up the showroom and godown as per Asian Paints’ guidelines. Ensure proper display of products, branding, signage, and amenities to create an inviting and customer-friendly environment.

8. Training and Support

Asian Paints provides comprehensive training to dealership partners on product knowledge, sales techniques, inventory management, and customer service. Take advantage of the training programs and ongoing support provided by Asian Paints to enhance your business operations.

9. Launch and Marketing

Once everything is set up, launch your Asian Paints dealership with a grand opening event and marketing campaigns to attract customers. Utilize Asian Paints’ marketing materials, promotions, and branding support to maximize visibility and sales.

10. Build Customer Relationships

Focus on building strong customer relationships by providing excellent service, expert advice, and quality products. Keep track of customer preferences, offer personalized recommendations, and address any concerns promptly to ensure customer satisfaction.

Asian Paints Dealership Cost in India

The cost of acquiring an Asian Paints dealership in India varies depending on various factors. It includes the location, size of the dealership, and specific terms outlined in the dealership agreement. Typically, the initial investment includes expenses related to setting up the showroom, godown, office space, interior decoration, signage, branding, inventory procurement, and other operational costs.

While Asian Paints does not disclose specific figures for dealership costs publicly, aspiring dealers are advised to contact Asian Paints directly to obtain detailed information on the initial investment required for establishing a dealership. Upon application and approval, Asian Paints will provide prospective dealers with the dealership agreement outlining the financial terms, including the initial investment, royalty fees, and other financial obligations.

On average, the approximate startup investment of starting an Asian Paints dealership business will be in the range of Rs. 10 Lacs to Rs. 20 Lacs, depending on the size and location of the store.

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Frequently Asked Questions

What are the eligibility criteria for obtaining an Asian Paints dealership?

The eligibility criteria for an Asian Paints dealership may vary based on factors such as location, market demand, and business requirements. Generally, Asian Paints looks for individuals or entities with a good reputation, financial stability, suitable premises for the dealership, and a commitment to upholding the brand’s values and standards.

What support do Asian Paints provide to its dealership partners?

Asian Paints provides comprehensive support to its dealership partners, including training and development programs, marketing and promotional assistance, access to a wide range of high-quality products, and ongoing guidance and support from the company’s sales and marketing teams. Dealership partners also benefit from the strong brand reputation and market leadership of Asian Paints.

How can I contact Asian Paints for dealership-related inquiries?

You can contact Asian Paints through their official website, customer service helpline, or by visiting their regional offices. Additionally, you can reach out to their authorized dealers or distributors for more information on dealership opportunities and application procedures.