Lipstick mascara kajal is all the primary makeup and cosmetics items. Additionally, almost every age group of the women population uses these items daily basis. Here in this article, we intend to explore how to start a small-scale lipstick mascara kajal manufacturing business.
Lipstick kajal mascara – these products are some important cosmetic products having enormous demand everywhere. Generally, women of all age groups use lipstick on lips for beautification and improvement of the face look. They also use mascara on the eyelashes to attract the attention of the eyes.
And the kajal is another essential item for eye makeup to apply on the eyelids. These are three makeup items and you can produce three items from a single manufacturing unit. Furthermore, the manufacturing of three products in the same segment ensures better profitability. However, you can also produce one single product.
Table of Contents
7 Steps to Start a Lipstick Mascara Kajal Manufacturing Business
1. Understand the Market Potential
Color cosmetic products in India have a tremendous demand these days. The reason behind it is urbanization, increasing awareness of beauty consciousness, and the living standards of people. The latest trend shows, ladies especially those dwelling in urban areas are very much concerned to take care of their eyes and lips. It increases the demand for the products like Lipstick, Mascara, and Kajal throughout the country and abroad.
Additionally, repeated advertisements in various TV channels, Newspapers, Magazines, TV serials, Cinemas, Theaters, etc. have influenced the beauty and style consciousness. Therefore, the demand is quite visible throughout.
According to the analysis of the Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently, stands at $950 million. And the market is showing a steady growth between 15-20% per annum. Therefore starting a lipstick mascara kajal manufacturing business is highly lucrative for entrepreneurs.
2. Create a Business Plan
Develop a comprehensive business plan that outlines your objectives, target market, product range, pricing strategy, marketing and sales plan, manufacturing processes, and financial projections. A well-structured business plan will guide your operations and attract potential investors or lenders.
3. Lipstick Mascara Kajal Manufacturing Legal Compliance
These are all cosmetic products. And the business demands specific licensing before commencing the manufacturing operation. Check the state law of your area. Here we put some of the basic requirements.
- First of all, register your business with ROC. Choose your organization form carefully.
- Obtain Trade License from the local authority.
- This type of manufacturing doesn’t demand any pollution license. However, it is advisable to consult with your local authority.
- In addition, you must apply for Udyog Aadhaar MSME online registration.
- Apply for GST Registration Number.
- Furthermore, obtain BIS Certification. It is mandatory.
- Finally, you must obtain a license under the Drugs and Cosmetics Act, of 1940.
- Furthermore, you can also go for ISO 9001 certification to get the trust of your consumers.
4. Lipstick Mascara Kajal Manufacturing Plant Setup & Machines
In starting this manufacturing business, you will need to secure an area of 600 sq Mt including a built-up area of 500 sq Mt. Additionally, you must have a floor plan for the specific operations like production, storage, etc. Furthermore, you have to provide the utilities like water, electricity, and skilled labor. Here we put a basic list of required machinery and equipment.
- S.S. Tripple Roller
- S.S. Mixing Tank
- Tube filling and sealing machine
- Lipstick & Kajal filling machine
- Heating Apparatus
- Chilling Plant
- Jacketed Vessel
- Wax Heating Vessel
- Different molds for lipstick and kajal
5. Lipstick Mascara Kajal Manufacturing Process & Raw Materials
A variety of ingredients in different recipes is used for making colored cosmetic products. Generally, it depends on the properties and the price of the end products and targeted market segments. Here, we put some of the basic formulas and required raw materials.
a) Raw Materials For Lipstick
- Bees Wax: 20-30%
- Castor Oil: 60-70%
- Isopropyl myristate: 5-7%
- Lanolin or cocoa butter: 5-6%
- Pigments: 3-7%
- Preservatives: 0.2-0.5%
- Flavors: 0.5-0.7%
Lipstick Manufacturing Process
First of all, melt the base wax. Then add the pigment and castor oil together. In the next step, mill in the triple roller mill for thorough mixing. Then pour the material into the molds according to the specific size and shape.
After that, allow the molds to chill and the moisture to solidify. Then remove each of the items from the molds and put them into lipstick containers. Finally, you can apply flaming and glazing to get the gloss and visual appeal. And now the product is ready for packing in cardboard covers for dispatch.
b) Raw Materials For Mascara
- Veegum: 01-1.2%
- Glyceryl-Mono-Stearate: 5-7%
- Isopropyl myristate: 5-6%
- Oleyl alcohol: 2-3%
- Triethanolamine: 1%
- Pigments: 02-5%
- Preservative: 0.1-02%
- Water to make: 100%
Mascara Manufacturing Process
First of all, grind the pigment with the base material i.e. Glyceryl-Mono-Stearate. Then add the mixture with the other ingredients and water together. after that, stir well for cream formation. Finally, fill the cream in the tubes and seal them.
c) Raw Materials For Kajal
- Carbon Black: 5-8%
- Castor Oil: 70-75%
- Bees Wax: 15-20%
- Preservative: 0.1%
First of all, melt the Bees Wax and add the other ingredients. Then mix well in three rollers mixing machine for thorough and uniform mixing. After that, fill the stock in the molds of specific diameter and shape followed by chilling. Then release the sticks and put them into the containers and pack them suitably.
6. Formulate and Source Raw Materials
Develop formulations for your lipstick, mascara, and kajal products, or work with cosmetic chemists to create custom formulations. Source high-quality raw materials, including pigments, oils, waxes, emulsifiers, preservatives, and packaging materials, from reputable suppliers.
7. Distribution and Marketing
Identify suitable distribution channels to reach your target customers. Consider online platforms, retail partnerships, beauty salons, or direct-to-consumer sales. Develop a marketing strategy that includes digital marketing, social media presence, influencer collaborations, and promotional campaigns to create brand awareness and drive sales.
Lipstick mascara kajal products come in a variety of qualities and forms. Therefore, it is advisable to do some market research before commencing the business. It will help you to know the demand for the specific type of products.
Frequently Asked Questions
Can I start the manufacturing business on a small scale?
Yes, you can start on a small scale and gradually expand as your business grows. Begin with a limited product range and focus on building a strong customer base before expanding your production capacity.
What are the safety measures and quality control practices to follow?
Implement strict hygiene protocols, use sterilized equipment, and follow Good Manufacturing Practices (GMP) to maintain product safety. Conduct regular quality control tests to ensure consistency, stability, and adherence to quality standards.
How can I differentiate products in a competitive market?
Differentiate your products by offering unique formulations, innovative packaging, cruelty-free or organic options, long-lasting formulas, or special features that cater to specific customer needs. Market your products’ benefits and uniqueness effectively.
How do I price Lipstick, Mascara, and Kazal products?
Consider factors such as production costs, packaging expenses, marketing expenses, competition, and desired profit margins when pricing your products. Conduct a pricing analysis and adjust your prices to be competitive in the market while maintaining profitability.
Can I offer private labeling or contract manufacturing services?
Yes, you can explore offering private labeling or contract manufacturing services to other brands or businesses. This can be an additional revenue stream for your manufacturing business.