How to Start a Profitable Yoga Business in India
Yoga has a deep Indian origin. Wellness services under which yoga studios or fitness studios would fall alone comprise 40% of this market. The increasing awareness of consumers from remedial care to a preventive care approach has created an enormous potential for initiating a yoga business for entrepreneurs. Establishing a yoga business requires market expertise, strategic strategy, and a sincere interest in holistic well-being. Here in this article, we have covered all the steps required to launch a successful yoga business in India with niche selection, licenses, costs, profits, setting up a studio, equipment, and more.
Table of Contents
12 Steps to Start a Yoga Business in India
1. Get Certified
The first step towards starting a Yoga business in India is to get trained and certified by a reputed yoga trainer or an institute. It is essential to get properly trained before imparting yoga education commercially. Check out locally for reputed yoga training institutes and get the required certification. There are many online popular yoga courses you can attend if you want to learn from the comfort of your home.
⇒ ⇒ Check out this highly-rated yoga teacher training course from Yoga Alliance at Udemy.
2. Do Market Research
Like any other business, it is essential to do in-depth market research and understand the local demand and trends in the local community. Also, talk to other yoga business owners and gather information regarding their pricing, and service offerings. This information will certainly help in exploring the gaps that exist and planning accordingly.
3. Select your Niche
The next important step is to choose the type of Yoga you are going to train. Broadly there are eight popular styles of yoga. They are as follows:
- Ashtanga Yoga
- Hatha Yoga
- Hot Yoga
- Iyengar Yoga
- Kundalini Yoga
- Power Yoga
- Restorative Yoga
- Vinyasa Yoga
Select the one as per the demand and your skills.
4. Create a Business Plan
It is important to have a detailed business plan with the objective before getting into the startup. The following aspects need to have key considerations while creating your yoga business plan document:
- Investment
- Maximum class capacity
- Positioning
- Cost per session
- Location
- Human resource
5. Name Your Yoga Business
Selecting a catchy name that properly relates to your yoga services goes a long way in not only fetching new customers but also enhancing brand growth.
Furthermore, check the availability of a similar website domain name. This is because creating a website is almost mandatory in today’s business.
6. Yoga Business Registration & Licenses
To start a yoga studio in India, you must register your business with ROC. For a small setup, you can go for a Person Company RegisIfn.
If you are starting the business with other partners also, you can start with a Limited Liability Partnership or Private Limited Company. In addition, you must obtain a Trade License from the local Municipal Authority. At present, GST registration is a must to run commercial activities in the country.
7. Arrange Funds
If you have sufficient capital, you can skip this chapter. If you are short in budget, you will need to apply for business loans. Reach out to banks, and financial institutions for funding. Additionally, apply for a credit card to handle small expenses.
8. Location & Setting up Yoga Studio
Location plays a crucial role in establishing a profitable yoga studio. Choose a strategic location accessible to your target demographic. Also, consider ambience and natural light for a serene practice space.
Yoga studio design refers to your colour scheme, decor, and furnishings. It is advisable to talk with an interior expert to get a proper floor plan and perfect implementation. Look for a space where all places offer an unobstructed view of the teacher.
9. Class Schedule and Formats
It is advisable to design a flexible class schedule to accommodate different lifestyles. It also, offers diverse class formats, including group sessions, private classes, and workshops.
10. Buy Yoga Studio Equipment
It would help if you buy the appropriate tools and equipment to run a professional yoga studio. Some of them are listed below:
- Yoga Mats
- Blankets
- Blocks
- Bolsters
- Straps
- Chairs
- Meditation cushions
- Eye pillows
- Mat cleaning wipes
- Tissue papers
- Chime, bells
- Essential oil diffuser
- Yoga CD’s
- Sound System
In addition, to run a successful yoga business, it is essential to buy appropriate yoga studio software. Check out whether the software provides online booking system facilities.
11. Fix Pricing
One of the most critical aspects of starting a yoga business is to fix proper pricing. It is advised to learn from pricing models adopted by other yoga trainers in your area. Based on the feedback, introduce membership packages with flexible payment options. In addition, consider loyalty programs to reward long-term clients.
12. Promote your Yoga Business
The final and most critical step in establishing a successful yoga business is to develop an effective promotional plan. Create visiting cards, pamphlets, and brochures with your business logo printed on them. Also, create an online presence by creating profiles on social media pages.
If you are planning to get customers online, create a website and add an online booking system so that students can enrol online.
Also, do not forget to enlist your yoga business with Google Business so that when people search for nearby yoga studios, you are ranked higher in Google search.
Frequently Asked Questions
What is the Cost of Starting a Yoga Business in India?
The investment required to start a Yoga business in India is relatively less compared to other businesses in the beauty and wellness industry. The major investment in a yoga studio is only the interiors.
You must pay special attention to ensure a calm and serene interior is established. In addition to the interiors, the rental deposit would be the other major requirement for establishing a yoga studio.
The major working capital cost is manpower salary. Unless you are not the owner of the space, probably you will not get finance for the yoga studio business from banks. You can go for a mortgage loan or can approach angel investment. Overall, one can start a yoga studio business from home with an investment of around 5 -10 Lacs in Indian Rupees.
Do I need to be a certified yoga instructor to start a yoga business?
While certification is not legally required, it is highly recommended to have proper training and certification to ensure the safety and quality of instruction.
How can I attract new clients to my yoga business?
Implementing effective marketing strategies such as online advertising, social media campaigns, and community partnerships can help attract new clients. Offering introductory discounts or referral programs can also encourage word-of-mouth marketing.
What are some additional revenue streams for a yoga business?
In addition to regular yoga classes, you can explore offering workshops, retreats, private sessions, online classes, and selling yoga-related products such as apparel, props, or instructional materials.
Is yoga suitable for all age groups and fitness levels?
Yes, yoga can be modified to accommodate different age groups and fitness levels. It is important to offer a variety of classes to cater to the diverse needs and abilities of your clientele.
How much one can earn from a Yoga business?
The earnings will majorly depend on the number of clients your yoga studio business caters to and the fees charged. It is seen, successful yoga business owners make more than Rs. 10 Lacs a year easily.
In addition to training workshops, it is advised to increase your revenue by selling products related to health. Some of the items you can consider are yoga mats, yoga bricks, yoga locks, clothing, yoga bolsters, cushions, etc.
In addition to training workshops, it is advised to increase your revenue by selling products related to health. Some of the items you can consider are yoga mats, yoga bricks, yoga locks, clothing, yoga bolsters, cushions, etc.
