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How to Open a Tanishq Jewellery Franchise Store in India

Do you want to open a Tata Tanishq Jewellery Franchise store in your location? Find here a complete guide on how to get the Tanishq franchise including the franchise cost, profit margin, and contact details.

Tanishq is a name synonymous with superior craftsmanship, exclusive designs, and superlative product quality. It is one of the most prestigious jewellery brands in India. Tanishq is a division of Titan – a company promoted by the Tata Group.

Titan company launched the brand Tanishq by the end of 1980. However, the first Tanishq store comes in the year 1996 in India. Tanishq is the first jewellery retail brand in India.

Bollywood diva Deepika Padukone is the brand ambassador of the brand. As of now, the brand has more than 300 stores throughout the nation. Also, the brand earns potential revenue from exporting jewellery to foreign countries including the United Arab Emirates.

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Tanishq Franchise Cost

Tanishq operates as the largest jewellery retailer in India. It has over 218 exclusive Tanishq boutiques and Zoya stores. The approximate investment in starting a Tanisq franchise store starts from 1.5 Crs.

The cost of opening a Tanishq jewellery franchise in India can vary based on several factors, including the location of the store, the size of the outlet, and specific requirements set by Tanishq. Here are some of the typical costs associated with opening a Tanishq jewellery franchise:

a) Franchise Fee

Tanishq may charge an initial franchise fee, which grants you the right to use their brand name, trademarks, and business model. This fee can vary depending on the size and location of the franchise outlet.

b) Store Setup Costs

You’ll need to invest in setting up the physical store, including interior decoration, store fixtures, display cases, lighting, signage, and other infrastructure. The cost of store setup can vary significantly based on the size and design of the outlet.

c) Inventory Expenses

As a Tanishq franchisee, you’ll be required to purchase jewellery inventory from the company to stock your store. The cost of inventory will depend on the type and quantity of jewellery items you choose to purchase.

d) Working Capital

You’ll need sufficient working capital to cover ongoing expenses such as rent, utilities, employee salaries, marketing, and other operational costs until the business becomes profitable.

e) Royalty Fees

Tanishq may charge ongoing royalty fees based on a percentage of your store’s sales revenue. This fee is typically paid on a regular basis as long as you operate the franchise.

f) Marketing and Advertising

While Tanishq may provide marketing support to its franchisees, you may still need to allocate funds for local marketing and advertising efforts to promote your store and attract customers.

g) Training and Support

There may be additional costs associated with training programs provided by Tanishq to familiarize you with their products, business processes, and customer service standards.

Tanishq Products

Tanishq has almost every different type of jewellery collection. The list includes bangles, bracelets, chains, earrings, necklaces, nose pins, pendants, rings, etc. Also, the company owns the prestigious Rivaah and Mia brand of jewellery. Additionally, Tanishq has a great collection of diamond jewellery for customers. Apart from these, Tanishq offers a wide range of gifting solutions.

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How to Open a Tanishq Franchise in India

Opening a Tanishq jewellery franchise in India involves several steps and considerations. Here’s a guide on how to get started:

⇒ Research and Due Diligence

Conduct thorough research about Tanishq as a brand, its product offerings, target market, and franchise requirements. Visit their official website and gather information about their franchise program.

⇒ Contact Tanishq Franchise Department

Reach out to Tanishq’s franchise department through their official website ( or contact information to express your interest in becoming a franchisee. They will provide you with detailed information about the franchise process, requirements, and support available.

⇒ Evaluate Financial Requirements

Determine the financial requirements for opening a Tanishq jewellery franchise, including the initial franchise fee, store setup costs, inventory expenses, and working capital. Make sure you have the necessary funds or access to financing to cover these expenses.

⇒ Location Selection

Identify potential locations for your Tanishq jewellery franchise. Consider factors such as foot traffic, visibility, proximity to other retail outlets, and target demographics. Tanishq may also have specific location criteria that need to be met.

⇒ Franchise Application and Documentation

Complete the franchise application form provided by Tanishq and submit all required documentation, including your business plan, financial statements, and any other relevant information. Ensure that you meet all the eligibility criteria specified by Tanishq.

⇒ Franchise Agreement

Review the franchise agreement provided by Tanishq carefully. Seek legal advice if necessary to understand the terms and conditions, rights and obligations, royalty fees, and other contractual obligations associated with being a Tanishq franchisee.

⇒ Training and Support

Once your franchise application is approved, you will undergo training provided by Tanishq on various aspects of operating a jewellery store, including product knowledge, customer service, inventory management, and store operations. Tanishq may also provide ongoing support in areas such as marketing and advertising.

⇒ Store Setup and Launch

Work closely with Tanishq’s support team to set up your franchise store according to their guidelines and standards. This includes store layout and design, interior decoration, display fixtures, and signage. Once everything is in place, you can launch your Tanishq jewellery franchise and start serving customers.

⇒ Operational Management

Manage the day-to-day operations of your Tanishq jewellery franchise efficiently, ensuring high standards of customer service, product quality, and store cleanliness. Stay updated with the latest jewellery trends and market demand to optimize sales and profitability.

⇒ Marketing and Promotion

Implement marketing and promotional strategies to attract customers to your Tanishq jewellery franchise. Utilize both traditional and digital marketing channels to create awareness about your store and its offerings. Leverage Tanishq’s brand reputation and marketing support to drive foot traffic and increase sales.

Frequently Asked Questions

What is Tanishq?

Tanishq is a well-known jewellery brand in India owned by Titan Company Limited, a Tata Group subsidiary. It offers a wide range of gold, diamond, and other precious jewellery pieces.

What are the eligibility criteria to become a Tanishq franchisee?

Tanishq typically looks for franchisees who have prior experience in the retail industry, preferably in the jewellery sector. They also prefer individuals or entities with a strong financial background and a willingness to adhere to Tanishq’s brand standards and policies.

What support does Tanishq provide to its franchisees?

Tanishq provides comprehensive support to its franchisees, including assistance with site selection, store layout and design, training for staff, marketing and advertising support, and ongoing operational guidance. Franchisees also benefit from the brand’s strong reputation and customer base.

How long does it take to open a Tanishq franchise?

The timeline for opening a Tanishq franchise can vary depending on factors such as site selection, obtaining necessary permits and licenses, construction or renovation of the store space, and training of staff. On average, it may take several months to a year from the initial inquiry to the opening of the franchise outlet.

What are the terms of the franchise agreement with Tanishq?

The terms of the franchise agreement, including the duration, renewal options, and termination clauses, are typically outlined in the franchise agreement provided by Tanishq. Franchisees are advised to carefully review and understand all terms and conditions before signing the agreement.

How profitable is owning a Tanishq franchise?

The profitability of owning a Tanishq franchise depends on various factors such as location, operational efficiency, market demand, and competition. While Tanishq is a well-established and reputable brand with a strong customer base, success as a franchisee also requires effective management and marketing strategies.

How can I apply for a Tanishq franchise?

Interested individuals or entities can usually apply for a Tanishq franchise by contacting the company directly through their official website or by reaching out to their franchise development team. The application process typically involves submitting an initial inquiry, meeting eligibility criteria, and undergoing a selection process conducted by Tanishq.

Is training provided to franchisees and staff?

Yes, Tanishq typically provides training programs for franchisees and their staff to ensure they are well-equipped to operate the franchise outlet successfully. The training may cover various aspects such as product knowledge, customer service, inventory management, and sales techniques.

About Next What Business Research Team

The Editorial Staffs at NextWhatBusiness is a team of Business Consultants with years of experience in small and medium-scale manufacturing and service-based businesses.