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Best 25 Detergent Brands in India for 2024

Detergent is an essential item that every household needs every day. In a vast country like India, people need detergents of different varieties and price ranges. That is why different types of detergent brands are available in India.

Detergent brands in India are available in different sizes and price ranges. They ensure good quality along with proper care for clothes.

Some detergent brands in India are specially meant for washing machine use. People who use washing machines regularly can use these products.

Detergent brands in India come with value additions like good smell, special care for coloured clothes, liquid detergent for woollens and delicates, etc.

Our Top Picks:

Brand NameFeaturesPrice Range
Surf ExcelSuperior stain removal, gentle on fabricsCheck Price
ArielDeep cleaning action, colour protectionCheck Price
RinWhitening and brightening formula, fibre careCheck Price

List of 25 Detergent Brands in India

1. Surf Excel

surf excel detergent

Perhaps the most popular as well as the most powerful detergent brand in India, Surf Excel is synonymous with clean and stain-free washing. Manufactured by Hindustan Unilever, Surf Excel began its journey in 1996. Since then, the brand has successfully captured different sectors of the Indian market. It is available in different varieties like liquid for the washing machine, powders of different price ranges along detergent bars.

Top Features of Surf Excel Detergent:

  • Superior stain removal: Surf Excel is known for its powerful stain removal capabilities, making it effective in tackling tough stains such as oil, grease, ink, and food.
  • Gentle on fabrics: Despite its strong cleaning power, Surf Excel is formulated to be gentle on fabrics, preserving the colour, texture, and quality of your clothes.
  • Advanced technology: Surf Excel incorporates innovative technology in its detergents, ensuring optimal cleaning results even in quick wash cycles.

2. Ariel

ariel detergent powder

Also manufactured by Procter & Gamble, Ariel is one of the best detergent brands in India for its excellent stain-removing power. Originally a European product founded in 1967, Ariel has become popular in the Indian subcontinent. It is appreciated for its fabric care and long-lasting fragrance. Ariel has different varieties like detergent powder, liquid detergent, Ariel Matic 4in1 PODS for laundries, etc.

Top Features of Ariel Detergent:

  • Deep cleaning action: Ariel detergents are designed to penetrate deep into the fabric fibres, removing dirt, grime, and stains effectively.
  • Colour protection: Ariel is known for its ability to brighten whites and protect the colour vibrancy of coloured clothes, helping them look fresh and new for longer.
  • Quick dissolving formula: Ariel detergents dissolve quickly, ensuring that the detergent is evenly distributed throughout the wash and providing thorough cleaning results.

3. Rin Detergent

rin detergent powder

Rin is one of the best detergent brands in India that offers you good and healthy cleaning in an affordable price range. Also manufactured by Hindustan Unilever, Rin came to the market back in 1969. Hence, it is time-tested and people’s favourite too. This brand is available in powder, liquid, and bar form and different sizes.

Top Features of Rin Detergent:

  • Advanced whitening: Rin detergents are known for their advanced whitening formula that helps restore the brightness of whites, making them look fresh and radiant.
  • Fibre care: Rin detergents focus on maintaining the integrity of fabric fibres, preventing them from becoming rough or worn out.

4. Active White

active white detergent

Active White is a good detergent brand in India. It acts two ways by protecting the brightness of colours as well as making whites more sparkling. It is available in different sizes.

Top Features of Active White Detergent:

  • Whitening and Brightening Formula: Active White detergents are formulated with a powerful whitening and brightening formula that helps restore the original whiteness and brightness of clothes.
  • Advanced Stain Removal: Active White detergents are effective in removing a wide range of stains, including tough ones like oil, grease, ink, and food stains.

5. Tide

tide detergent

Tide is a good detergent brand in India. Originally from the USA, this brand is manufactured by the famous Procter & Gamble. Tide has different products like detergent powder, liquid detergent, and 4-in-1 pod laundry detergent. Its good quality and reliability have made it quite popular in the Indian market.

Top Features of Tide Detergent:

  • Powerful cleaning performance: Tide detergents offer exceptional cleaning power, effectively eliminating stains, odours, and dirt from various types of fabrics.
  • Long-lasting freshness: Tide leaves clothes smelling fresh and clean, thanks to its advanced scent technology that provides a lingering fragrance.
  • Brightening properties: Tide detergents are formulated to restore the brightness of whites and maintain the colour brilliance of coloured garments.

6. Henko Detergent Powder

henko detergent

Henko detergent, manufactured by Jyothi Laboratories is a famous detergent brand in India. This popular detergent brand was launched in 2015. It is a quality product that is good for clothes and their colours. Henko is available in different sizes as well as varieties like Henko detergent powder, Henko liquid detergent, Henko detergent bar, etc.

Top Features of Henko Detergent:

  • Stain removal expertise: Henko is recognized for its expertise in stain removal, ensuring that even the toughest stains are effectively lifted from fabrics.
  • Fabric care and protection: Henko detergents focus on preserving the quality of clothes by providing fabric care and protection, minimizing wear and tear.
  • Enzymatic cleaning action: Henko incorporates enzymatic cleaning agents that break down stains and dirt particles, resulting in thorough cleaning.

7. Wheel

wheel detergent

The Wheel is a quality detergent brand in India promoted by manufactured by Hindustan Unilever. It was launched in 1987 and after a lot of research and development, they started adding different varieties of fragrances with the detergent which was a great value addition. The wheel is available in different sizes and varieties mostly according to the fragrances like lime, floral, etc.

Top Features of Wheel Detergent:

  • Value for money: Wheel offers affordable detergent options without compromising on quality, making it a popular choice for budget-conscious consumers.
  • Fresh fragrance: Wheel detergents leave clothes smelling fresh and fragrant even after the washing process.

8. Mr White

mr white detergent

Mr White is now owned by the Jyothi Laboratories. First launched in 1993, it is a premium detergent brand in India that lives up to its name, producing white clothes without the use of harsh chemicals and bleach. It is ideally suited for home washing along with laundry wash. The detergent powder is available in Rs. 10/ sachets, 500g, 1kg, 3kg, 5kg, and 7kg packets.

Top Features of MR White Detergent:

  • Effective stain removal: Mr White detergents are formulated to effectively remove a wide range of stains, ensuring spotless clothes.
  • Brightening properties: Mr White enhances the brightness of whites, keeping them crisp and white over time.

9. Nirma Detregent Powder

nirma detergent

Nirma is a famous detergent brand in India that ensures top-grade cleaning at an affordable price. It was founded in 1969 by Dr. Karsanbhai Patel, with its headquarters in Ahmedabad. It was a common people’s detergent back in the 1970s when the price of other detergents was much higher compared to that of Nirma. In the 1990s, Nirma became a prime brand. It manufactures products like Nirma washing powder and bar, Super Nirma washing powder and bar, etc.

Top Features of Nirma Detergent:

  • Economical pricing: Nirma is known for its cost-effective detergent powders that provide good cleaning results at affordable prices.
  • Strong cleaning power: Nirma detergents are designed to tackle dirt, grime, and stains effectively, resulting in clean and fresh-smelling clothes.

10. Ghadi

ghadi detergent

Ghadi is a trustworthy detergent brand in India. It is an Indian brand launched in 1987. Ghadi detergent is owned by RSPL Limited with its headquarters in Kanpur, Uttar Pradesh. It gained much popularity in the 2000s. It is a renowned brand for stain removal and good fragrance. Apart from the detergent powder, it also manufactures detergent for washing machines with a special lavender fragrance.

Top Features of Ghadi Detergent:

  • Affordability without compromising quality: Ghari offers a cost-effective solution without compromising on cleaning performance, making it a popular choice for budget-conscious consumers.
  • Effective in hard water: Ghari detergents are formulated to work effectively in areas with hard water, ensuring optimal cleaning results regardless of water quality.
  • Wide range of options: Ghari provides a variety of detergent powders suitable for both handwashing and machine washing, catering to different laundry preferences.

More Top Washing Powder Brands in India

11. Patanjali

patanjali detergent

Like many other herbal and organic products, Patanjali is a famous detergent brand in India. This herbal detergent was launched in 2006 by Baba Ramdev and Balkrishna, with its headquarters based in Haridwar. It contains herbal extracts like that of Neem and provides a clean and healthy wash to your clothes.

Top Features of Patanjali Detergent:

  • Herbal and natural ingredients: Patanjali detergents incorporate herbal and natural ingredients, making them a preferred choice for those seeking a more eco-friendly and skin-friendly option.
  • Mild and gentle: Patanjali detergents are formulated to be mild and gentle on the skin while effectively cleaning clothes.

12. Godrej Ezee

godrej ezee detergent

Godrej Ezee carries the name and trust of the famous company Godrej. It is a good detergent brand in India, that stands apart as a liquid detergent. Godrej Ezee is ideally suited for washing woolen and delicate clothes. It is available in different sizes.

Top Features of Godrej Ezee Detergent:

  • Gentle on fabrics: Godrej Ezee detergents are known for their gentle formula that is suitable for delicate fabrics, including woolen and silks.
  • No shrinking or stretching: Godrej Ezee helps maintain the shape and quality of delicate garments, preventing them from shrinking or stretching.

13. Fena Detergent

fena washing powder

Fena has gained its name as a good detergent brand in India. The Delhi-based company was founded in 1976. It is suitable for both buckets as well as machine washing along with hard and soft water. Famous as a stain remover, Fena also gives your clothes a nice smell. Fena Superwash GermClean Detergent Powder and Bar and Fena Impact Wash Detergent Powder and Bar are their products.

Top Features of Fena Detergent:

  • Power of lemon: Fena detergents harness the power of lemon to provide effective cleaning and a fresh lemony fragrance.
  • Long-lasting fragrance: Fena detergents leave clothes with a pleasant and long-lasting fragrance.

14. X-Brite


x-brite detergent

X-Brite is a famous eco-friendly detergent brand in India. It is manufactured by Microgenix founded by Dinkar Arjundev Uppal in 2000. This premium laundry detergent has active ingredients that take care of the color and texture of different varieties of clothes.

Top Features of X-Brite Detergent:

  • Brightening and whitening action: X-brite detergents are formulated to brighten and whiten clothes, giving them a renewed freshness.
  • Odor control: X-brite detergents help eliminate unpleasant odors, leaving clothes smelling clean and pleasant.

15. Sunlight Washing Powder

sunlight washing powder

Sunlight is the oldest (130 years old!) detergent brand of Hindustan Unilever and a famous detergent brand in India. It is famous for retaining the brightness of colored clothes. They manufacture Sunlight Detergent Liquid, Sunlight Detergent Powder, and Sunlight Bar.

Top Features of Sunlight Detergent:

  • Natural cleaning ingredients: Sunlight detergents incorporate natural cleaning agents such as lemon and orange extracts, ensuring effective stain removal.
  • Biodegradable formula: Sunlight focuses on environmentally friendly practices, offering biodegradable detergents that minimize the impact on the environment.

16. Klia Detergent

klia detergent

Klia is a good detergent brand in India. It is manufactured by Tata Chemicals and hence is trustworthy. Klia cleans stains, takes care of the fabric, and makes it bright for a long time. It also adds floral and lemon fragrances to your clothes. It has bucket wash, top load, and front load washing machine varieties.

Top Features of Klia Detergent:

  • Antibacterial properties: Klia detergents contain antibacterial agents that help eliminate germs and bacteria, ensuring hygienically clean clothes.
  • Freshness lock technology: Klia detergents employ freshness lock technology to keep clothes smelling fresh and clean for an extended period.

17. Presto

presto detergent

Presto is an international detergent brand powered by Amazon. It has also become a famous detergent brand in India. Presto is available in three variations, for front load, top load washing machines, and hand wash bars, powders, and liquids. It helps remove tough stains like spilled tea, coffee, turmeric, curry, etc.

Top Features of Presto Detergent:

  • Quick-dissolving formula: Presto detergents are designed to dissolve quickly, ensuring even distribution of detergent and efficient cleaning results.
  • Easy rinse: Presto detergents are easy to rinse off, saving water and effort during the washing process.

18. Gajraj Washing Powder

gajraj detergent

Gajraj washing powder is an upcoming detergent brand in India. It is manufactured by the Gajraj Company established in 1983 in Dungarpur (Rajasthan). Gajraj washing powder and cake are premium products that ensure quality washing.

Top Features of Gajraj Detergent:

  • Brightening and colour protection: Gajraj detergents focus on brightening whites and preserving the colour brilliance of coloured garments, maintaining their vibrancy.
  • Long-lasting fragrance: Gajraj detergents leave clothes with a lingering fragrance that keeps them smelling fresh for a longer duration.

19. Tata Detergent Powder

tata detergent powder

Tata Detergent Powder is manufactured by the Tata group and hence is a trusted detergent brand in India. It has two varieties of detergents namely, TATA Active and Tata Dx. It also produces detergent bars. The brand gives good quality washing at a reasonable price.

Top Features of Tata Detergent:

  • Eco-friendly approach: Tata detergents prioritize environmental sustainability, offering eco-friendly options that are biodegradable and minimize water pollution.
  • Enzyme-based cleaning: Tata detergents use enzyme-based cleaning agents to effectively remove stains and dirt from clothes, ensuring thorough cleanliness.

20. Lead Detergent Powder

lead detergent

Lead is a trusted detergent brand in India. It is manufactured by the Ashirwaad Group and was launched in 1994. It removes stains, keeps fabrics safe, and imparts fragrance to your clothes. The other products are Lead Matic Powder for machine wash, Lead Washing Powder, and Lead Liquid Detergent.

Top Features of Lead Detergent:

  • Active oxygen formula: Lead detergents harness the power of active oxygen to remove tough stains and maintain the freshness of clothes.
  • Anti-redeposition technology: Lead detergents prevent dirt and stains from settling back onto clothes during the washing process, ensuring a thorough cleaning.

21. Woosh Detergent Powder

woosh detergent

Woosh is a famous detergent brand in India. It is manufactured by Harsh Clean Dhan Pvt Ltd. It produces different varieties of detergent powders and bars for various clothes. The products include Super Woosh, Woosh Fab Wash, Woosh Action+, Woosh Ultra Detergent Powder, and cakes.

Top Features of Woosh Detergent:

  • Low-foaming formula: Woosh detergents are designed to produce minimal foam, making them suitable for front-load washing machines and saving water during rinsing.
  • Quick-action cleaning: Woosh detergents offer quick-action cleaning, reducing the time required for the washing process without compromising on cleanliness.

22. Syclone Matic

syclone matic detergent

Syclone Matic is a renowned detergent brand in India. It is manufactured by a Kolkata-based company. The products are highly effective for machine wash. The products are loaded with active ingredients, builders, and enzymes for thorough cleaning. It manufactures top-load and front-load detergents.

Top Features of Syclone Matic Detergent:

  • Tailor-made for machine washing: Syclone Matic detergents are formulated for machine washing, providing optimal cleaning results in both top-load and front-load washing machines.
  • Advanced dirt trapping technology: Syclone Matic detergents incorporate dirt trapping technology that captures and removes dirt effectively, preventing it from redepositing on clothes.

23. Safed

safed detergent

Safed is a famous detergent brand in India. Its highlighting point is the affordable price. Safed is India’s fastest-growing FMCG company and it has a wide network. The company was founded in 1983 by Mr. Vinod Kumar Jain. Not only detergents the company also produces several cleaning agents for Indian homes.

Top Features of Safed Detergent:

  • Gentle on whites: Safed detergents are specially designed for white clothes, ensuring gentle cleaning while maintaining the brightness and whiteness of fabrics.
  • Optical brightening agents: Safed detergents use optical brightening agents to enhance the white appearance of clothes, making them look crisp and clean.

24. Nikunj Detergent Powder

nikunj detergent

Nikunj Detergent Powder is a new detergent brand in India. It has active ingredients to remove stains and keep the clothes safe. This detergent powder imparts the fragrance of Rose & Chandan to the clothes. Furthermore, it is safe for hands and gives special brightness to clothes.

Top Features of Nikunj Detergent:

  • Power of neem: Nikunj detergents harness the natural cleaning and antibacterial properties of neem, providing effective stain removal and germ protection.
  • Skin-friendly formula: Nikunj detergents are formulated to be gentle on the skin, making them suitable for those with sensitive skin or allergies.

More Best Brands in India

25. Vanish Detergent

vanish detergent

Vanish is a popular detergent brand in India that specializes in stain removal and fabric care. It is suitable for bucket wash as well as machine wash. It removes stains from both white as well as coloured clothes. The range of products includes Vanish Oxi Action Powder and Vanish Oxi Action Liquid.

Top Features of Vanish Detergent:

  • Stain removal booster: Vanish offers stain removal boosters and additives that can be used alongside detergents to enhance stain removal power.
  • Versatile application: Vanish products can be used for pre-treating stains, soaking clothes, or adding to the wash cycle to achieve optimal stain removal results.

How to Choose a Detergent Powder – Buying Guide

a) Understand Your Laundry Needs

Assess your laundry requirements, such as the type of fabrics you regularly wash, the level of dirt and stains, and whether you use a top-load or front-load washing machine. This will help you choose a detergent specifically formulated for your needs.

b) Check Cleaning Efficiency

Look for detergents known for their strong cleaning power and stain removal capabilities. Check customer reviews and product descriptions to ensure the detergent is effective in removing different types of stains.

c) Fabric Care

Consider detergents that are gentle on fabrics to prevent damage or color fading. Look for claims of color protection, fabric softening, and maintaining the longevity of clothes.

d) Fragrance

Choose a detergent with a fragrance that appeals to you. Different brands offer a variety of scents, so opt for one that enhances the freshness of your laundry.

e) Packaging and Quantity

Determine the packaging size and quantity that suits your needs. Consider the frequency of your laundry loads and the available storage space.

f) Price and Value for Money

Compare prices and consider the value for money offered by different brands. Look for discounts, combo offers, or bulk packs that provide cost savings in the long run.

g) Consider the Environmental Impact

If you prioritize sustainability, consider eco-friendly detergents that are biodegradable and use environmentally friendly ingredients.

The Indian market offers a range of high-quality detergent brands to cater to various laundry needs. You need to choose the best detergent brand that suits your requirements by considering factors such as cleaning power, fabric care, fragrance, packaging, and price, Furthermore, do not forget to read customer reviews and conduct thorough research to make an informed decision.

Frequently Asked Questions (FAQs)

What is the best detergent for tough stains?

When it comes to tackling tough stains, detergents with strong stain-removing properties are recommended. Some of the best detergents for tough stains in India include Surf Excel, Ariel, and Tide. These brands are known for their powerful cleaning formulas that effectively remove stubborn stains.

Can I use a top-load detergent in a front-load washing machine?

It is generally recommended to use detergents specifically designed for the type of washing machine you have. It is seen, top-load detergents are formulated differently from front-load detergents to cater to the varying washing mechanisms. Hence, it is important to use the right detergent for your machine that ensures optimal cleaning performance and maintains the longevity of your appliance.

How much detergent should I use for a laundry load?

The amount of detergent required depends on several factors. It includes the size of the laundry load, the level of dirt and stains, and the water hardness in your area. It is advisable to follow the instructions provided on the detergent packaging for dosage guidelines. In general, using the recommended amount ensures effective cleaning without wasting excess detergent.

Can I use detergent for handwashing clothes?

Yes, many detergents are suitable for both machine washing and handwashing. However, it is essential to check the label or product description to ensure the detergent is suitable for handwashing. Some detergents may have specific instructions or variations for handwashing, so it’s important to follow them for optimal results.

Are there eco-friendly detergents available in the market?

Yes, there are eco-friendly detergents available in India that prioritize sustainability and minimize environmental impact. These detergents are typically made from biodegradable ingredients and come in recyclable packaging. Look for labels or certifications indicating eco-friendly or sustainable practices to make an environmentally conscious choice.

Can detergent cause allergies or skin irritation?

Some individuals may be more sensitive to certain detergents, which can cause allergies or skin irritation. If you have a history of allergies or sensitive skin, it’s advisable to choose detergents that are hypoallergenic or specifically formulated for sensitive skin. Additionally, following proper rinsing techniques and using the recommended amount of detergent can help minimize the risk of skin irritation.

Can I use fabric softeners with detergent?

Yes, fabric softeners can be used alongside detergent to enhance the softness and fragrance of your clothes. Fabric softeners help reduce static, make clothes feel smoother, and leave a pleasant scent. However, it is important to follow the instructions on the fabric softener packaging and use it in conjunction with detergent for best results.

About Next What Business Research Team

The Editorial Staffs at NextWhatBusiness is a team of Business Consultants with years of experience in small and medium-scale manufacturing and service-based businesses.