Patanjali is the brand name of the company Patanjali Ayurved Limited. At present, it is a premium brand in the Indian FMCG industry. Here in this article, we intend to explore how to start Patanjali products franchise, distributorship or dealership business. Additionally, the article includes the cost of the franchise, eligibility criteria, requirements, and profitability of this business.
Yog Guru Baba Ramdev along with Acharya Balkrishna founded the company in the year 2006 in Haridwar, in the Uttarakhand state. Basically, herbal and ayurvedic items are the company’s initial product line. After getting an initial success, the company comes in the personal care products, beauty items, and food products including a wide range of FMCG items.
According to a report by IIFL Institutional Equities, Patanjali is likely to touch a net turnover of Rs. 200bn by FY20. The highest market shares are expected to come from categories such as Ayurvedic Medicine (35%), Honey (35%), Ghee (33%), and Chyawanprash (30%), the report adds.
Generally, the company sells the products through three different channels. These are
- Patanjali Chikitsalaya: Basically, these are clinics along with doctors.
- Patanjali Arogya Kendra: These are health and wellness centers and
- Swadeshi Kendra: These are purely non-medicine outlets.
Is Patanjali a Profitable Franchise/ Distribution Business?
Currently, the company is one of the fastest growing FMCG company in India. As of now, the company has more than 47000 retail counters, 3500 distributors across the country. Additionally, there are multiple warehouses in 18 states and proposed factories in 6 states.
With a growth rate of 130%, the Patanjali Group is planning to make a foray into major global markets. As the group is already present in markets like the US, Canada, the UK, Russia, Dubai and some European countries, it is willing to spread its wings wider and farther.
The company becomes more a swadeshi movement rather than a consumer product selling company. The mission statement of the company clearly states “Making India an ideal place for the growth and development of Ayurveda and a prototype for the rest of the world”.
Basically, making the products available to the consumers at a reasonable price is the major reason for the success of the company. In addition to that, the company leaves no stone unturned to reach the domestic consumers through intensive media advertising.
Therefore, we can conclude, starting a Patanjali franchise business is a lucrative opportunity for the new entrepreneurs.
Patanjali Product Details
Patanjali has diversified their product range into multiple categories. Following are the main categories and some of their popular products:
Patanjali Food Products: Choco Flakes, Bura, Basmati Rice, Bel Murabba, Badam Pak, Apple Murabba, Apply Chutney, Biscuits, Unpolished Pulses, Spice Powders, Atta, Noodles, Tomato Ketchup, Jam, Pickles etc.
Patanjali Healthcare Products: Aloe vera juice, Gulab Sharbat, Jamun Vinegar, Pachak Anardana, Pachak Hing Goli, Chyawanprash, Guava Juice, Pure Honey, Mango Panna, Ghee.
Patanjali Personal Care Products: Hand Wash, Coconut Hair Oil, Face Scrub, Almond Oil, Shave Gel, Fairness Cream, Body Lotion, Herbal Kajol, Herbal Mehendi, Detergent Powder, Soap etc.
Patanjali Ayurvedic Medicines: Crack Heal Cream, Gulkand, Giloy Juice etc.
Patanjali Home Care Products: Incense Sticks, Detergent Cake, Detergent Powder, Liquid Detergent.
What is the Cost & Investment for Patanjali Franchise Business?
Basically, the cost and investment of Patanjali Franchise depend on the specific type of store and the amount of the inventory stock. Additionally, it depends on the location also.
A Patanjali franchise retail store can be set up in rural, small towns or metro cities as well.
The investment roughly ranges from 5 to 70 Lacs in Indian Rupees depending on the formats you choose. In addition to that, you must have a prominent retail location of at least 300 Sq Ft to 1000 Sq ft.
The company allocates the ‘Patanjali Mega Stores’ only in the big cities in the prime locations. Additionally, the Mega Store must have the minimum distance of 1 K.M. from existing Patanjali Chikitsalaya if any.
Applicant must be a respectful person and should not be convicted by any court. However, the company reserves the right to reject or accept any application without assigning any reason.
Contact Details & Application Process for Patanjali Franchise Business
You can apply online for Patanjali store franchise or distributorship business.
Visit http://patanjaliayurved.org/contact.html. Here, you will see a form with a heading’Get in Touch” when you scroll down the page. Select store dealership as the option for inquiry. Put the required information and submit the form. If shortlisted company officials will contact you as soon as possible for further discussion.
You can also contact their corporate office at the following address:
Address of Patanjali Ayurved Limited
Patanjali Ayurved Limited Unit-III
Corporate Office Address:
Patanjali Food & Herbal park
Vill – Padartha, Laksar Road
Haridwar 249404, Uttrakhand – 247663
Registered Office Address:
D-26, PUSHPANJALI, BIJWASAN ENCLAVE,
NEW DELHI 110061, India
Telephone : 1800 180 4108
These days, Patanjali is a leading name in the sector. The company aims to grow and expand to enhance the concept of wellness of individuals and the society. Additionally, the increasing processing units, retail outlets across the nation and the flourishing sale-profit figures illustrate the glorious journey so far.
Patanjali franchise business opportunity is a profitable and rewarding opportunity for the entrepreneurs who look for a retail-based product franchise business.