14 Trending Ways To Generate Sales Leads Online

Nowadays most organizations are creating innovative ways in their marketing efforts to generate sales leads online. With the advent of e-commerce and an increase in internet customer audiences, online businesses have now become the most potent sales window for companies selling their products and services.

The biggest benefit of online sales is that the seller does business in cash as compared to channel sales, where providing credit to intermediaries is a normal practice.

However one needs to understand the tricks of the trade to be successful in creating sales online. We have compiled some activities in which an online seller must consider taking inputs from players who are experts in the field.

14 Ways to Generate Sales Leads Online

1. Build a High-Converting Website

Your website is your online shop. Get it to look good and be easy to use. Have obvious calls-to-action (CTAs) such as “Sign Up” or “Contact Us.” Get your website to load speedily. Make it mobile-friendly. Have testimonials and case studies to establish trust.

A well-presented website brings people in and turns them into leads. It establishes trust and gets users to act.

Related: How to Make a Small Business Website 

2. Provide Social Happenings

Share case studies, reviews as well as nominations and awards that you have received. By doing this, you are making people understand that out in the world, you are a valued resource and service provider. You are backing your marketing team.

3. Use Lead Magnets

Provide something of value in return for contact details. Some examples include eBooks, checklists, or trials. Ensure your lead magnet addresses a unique problem. Showcase it on your website and social media.

Lead magnets give value to your target audience. They prompt users to provide their details voluntarily.

4. Start a Blog

Publish informative and relevant blog posts regularly. Focus on topics your audience cares about. Use keywords to improve search engine rankings. Include CTAs in your blog posts. Offer downloadable resources to capture leads.

Blogs establish your authority in your industry. They attract organic traffic and generate leads over time.

5. Leverage Social Media

Social media platforms are immensely useful for generating leads online. Share regularly engaging content. Engage with your audience by using polls, quizzes, and stories. Run targeted ads for potential customers. Include links to your website or landing pages.

Social media helps you connect with a wider audience. It builds brand awareness and drives traffic to your site.

6. Apply LinkedIn Saved Search

Once you conduct an advanced people search to find prospects and then save that search, LinkedIn continues to look for people who fit your parameters and sends you an email with a list. It’s an incredible tool to generate sales leads online and still, it is tremendously underused.

7. E-mail Marketing

Sending helpful, informative emails with optimized email templates to a qualified email list will drive those people to your website to learn more information. Create an engaging email template and deliver the content that your audience wants.

You may consider several things like blog posts, special offers, announcements, awards, case studies, events, and industry information. It works as a tool to generate sales leads online.

Suggested Read: Ways of Building an Effective Sales Team

8. Influencer Marketing

Some people garner respect and trust. People mostly look for those people to tell who else has value and where should they invest their time and money. Recommendations from those influencers about your organization, definitely your value increases and will increase leads.

9. Podcasting

Sharing information in a digital audio format is a great way to draw prospects to yourself and show them who you are and what your organization does. You can set up an online radio show or create audio files and upload them to social networks.

10. Guest Author

There are so many blog sites and newsletter providers are welcome quality content from the expert writer. It gives you a wide chance to share your specific subject knowledge with a larger audience.

11. Add Micro-Conversions

Most websites offer their visitors one opportunity to convert and it’s usually via their main “Contact Us” form. Include fields where visitors can submit information in response to questions you select. Add more contact forms with your webinar, and e-books.

It will help you to get more leads. To maximize the number of Web visitors who complete your contact form, keep forms as short and simple as possible. Ask only for the information needed for your business to follow up successfully.

12. Content Marketing on Steroids

To have a good social media campaign, you must first have some great content to share. To make the content work for you, you have to have a great website that offers a unique service. Content is what holds social media and products together. It helps to generate sales leads online.

13. Send a ‘Thank You’ Message

If you have a newsletter or digital downloads that people subscribe to, Set up a ‘Thank You’ page with a call to action. This is a great place to get prospects to get more involved with your company.

14. Publish on LinkedIn

LinkedIn recently opened up the publishing section to users. You can apply to publish your content on LinkedIn. The expansion of your reach is incredible and elevates you to a higher level of expert status.

Footnote: We sincerely believe there are more options in creating more windows to generate sales leads online. If you have one, please let us know. Till then try these options and we wish you happy online selling!