Selecting a retail space is a make or break decision for a business owner. The conventional success sutra for retail success is pay low rent, provide less expensive products and get maximum customers to buy products from your store. But in reality, it is not as …
Nowadays most organizations are creating innovative ways in their marketing efforts to generate sales leads online. With the advent of e-commerce and increase in internet customer audience, online business has now become most potent sales window for companies selling their products and services. The biggest benefit …
The e-commerce market will account for 2.5 percent of the India’s GDP by 2030, growing 15 times and reaching $300 billion, a report by Goldman Sachs said. The current market size of e-commerce is $20 billion. The report says hyper growth in affordable smartphones, improving infrastructure, and propensity …
Brand building is the keystone of any successful business, irrespective of its size. SMEs need to understand that brand building is a necessity, not a luxury. Marketing and branding are two concepts that no firm can afford to ignore. Keeping future benefits in mind, they should …
