Category: MARKETING

As a small business owner, promoting your business should be your top priority. If people don’t know about your products and services, you end up losing customers to your competition. As a startup of a small business owner, you obviously won’t have much capital for marketing. This is …

Selecting a retail space is a make or break decision for a business owner. The conventional success sutra for retail success is to pay low rent, provide less expensive products and get maximum customers to buy products from your store. But in reality, it is not as simple …

Nowadays most organizations are creating innovative ways in their marketing efforts to generate sales leads online. With the advent of e-commerce and an increase in internet customer audiences, online business has now become the most potent sales window for companies selling their products and services. The biggest benefit …

The e-commerce market will account for 2.5 percent of the India’s GDP by 2030, growing 15 times and reaching $300 billion, a report by Goldman Sachs said. The current market size of e-commerce is $20 billion. The report says hyper growth in affordable smartphones, improving infrastructure, and propensity to transact …

For every small and big business having a website is a must.  To use your website as an effective marketing tool it should be a hub of huge updated information. It should clearly represent who you are and what you exactly do. Regardless you are in the manufacturing, …

Brand building is the keystone of any successful business, irrespective of its size. SMEs need to understand that brand building is a necessity, not a luxury. Marketing and branding are two concepts that no firm can afford to ignore. Keeping future benefits in mind, they should create a …