Sanitary napkin is an essential item in the women’s hygiene segment. The product has a good market in both developing and developed countries as well. The object of crafting this article is to provide a detailed sanitary napkin manufacturing business plan to the entrepreneurs.
The sanitary napkin is an absorbent product. It helps to absorb and retain body fluid without causing any leakage. The user should always feel dry and comfortable. It consists of an absorbent pad sandwiched between two sheets of nonwoven fabric.
Generally, the manufacturing project is very costly. Because the reputed brands generally use imported machines. And that type of plant produces high-quality products. At least, you will need to have 3 to 4 crore investment.
However, you can start this business with comparatively small capital also. Nowadays, there are several machines that come with a low price. Generally, these plants operate in a semi-automatic manner. And you can start a unit within a machine price Rupees 5 Lac.
Sanitary Napkin Market Size
Indian feminine hygiene products category is one of the growing markets in the FMCG industry of the country. The feminine hygiene market is segmented mainly into a sanitary napkin, panty liner, tampon, and other products.
The demand for sanitary napkin is increasing very fast. The reasons include rapid urbanization, growing middle-class people, raising awareness, growing number of working women and the increasing availability of products. Generally, these are the major growth drivers of the feminine hygiene market in India.
In the current scenario, the sanitary napkin segment is generating the largest revenue within the feminine hygiene market. Sanitary napkins are available in various variants that are suitable for day and night usage.
Sanitary Napkin Manufacturing Business Plan
In starting this business, you must have a business plan or project report in your hand. Additionally, you must have a marketing plan and financial projections also.
First of all, check the machinery price. Additionally, calculate the raw material costs, staffing, distribution and marketing costs. And accordingly, craft the business plan. This will help you in arranging finance and starting the business in a smooth way.
Sanitary Napkin Manufacturing Business Compliances
Generally, the business demands several registrations and licensing procedures from the Govt authority. It is advisable to check your state laws. However, here we are providing some of the basic considerations.
- First of all, choose the right form of organization and register your sanitary napkin company. You can start the business as proprietorship or partnership or with company formation.
- Apply for the Trade License from the local Municipal Authority.
- In addition, apply for the MSME Udyog Aadhaar online registration.
- Apply for the Factory License.
- Check the tax liabilities like GST.
- Apply for the Trademark registration for the brand name of the product.
- Finally, apply for the BIS certification. BIS has mentioned the specific quality standard for sanitary napkins. ISI specification for the sanitary napkin is IS 5405:1980.
Sanitary Napkin Production Plant Setup & Machinery
You can start a small-scale and semi-automatic plant with a space of around 2000 Sq Ft. Basically, you will need to provide specific space for production, packaging, and storage. In addition, you will need to have electricity connection and water supply. Check with the machinery suppliers about the requirement of electricity load capacity.
In addition, you will need to provide small office space for day to day operations. Before selecting the space, check the transportation facility and the availability of labor.
Generally, a semi-automatic plant consist several different machines. Some of the important machines are:
- Mixer with pulverizer
- Napkin press machine
- Sealing machine
- Gumming machine
- UV treated sterilizer
- Packaging unit
Sanitary Napkin Manufacturing Process & Raw Materials
In this type of operation, the manufacturing process includes some simple steps. First of all, procure the raw materials. Additionally, prepare the soft pulp with the pulverizing machine.
The next step is the formation of the pad. Then seal the four sides of the napkins. Sterilize the pads. Add the gumming sheet at the backside. And pack the napkins in moisture-proof packets.
Additionally, you will need to pack the napkins in the outer cartoons for smooth transportation.
Basic required raw materials are:
- Pulp ( Cellulose Pulp)
- Special Absorbent Polymer
- Non-Woven Fabric
- Polypropylene Back Sheet
- Silicon Paper Of 25 Micron (45Gsm)
- Hot Melt Seal
- Hot Melt Positioning Seal
In the entire manufacturing process, one of the most important considerations is quality control. Basically, your product needs to be effective for the users. Additionally, you will need to concentrate on the distribution and marketing. Generally, brand awareness and sales promotion play important role in the success of sanitary napkin manufacturing business overall.