Cosmetics have been cherished and utilized throughout the ages. It has captivated the attention of both genders. A diverse range of cosmetics finds its way into the hands of individuals seeking personal care, skincare, makeup, and alluring fragrances. In India, numerous esteemed cosmetics brands strive to deliver top-notch products.
Over time, the pursuit of cosmetics has expanded, unveiling a transformative power that enhances one’s physicality, reshaping visage and even their very essence. This captivating allure renders the cosmetics industry an exceedingly lucrative domain, where Indian brands flourish, reaping substantial profits from their exquisite creations.
There has been an increasing demand for cosmetics items in India for the last 10 to 20 years. As per this report, experts predict that the growth will continue from 2023 to 2028. It is expected to reach a massive $2.27 million at the end of the year 2028. Most cosmetics brands in India produce chemical as well as natural or herbal cosmetics. It is observed, that herbal cosmetics have gained immense popularity in recent years.
Our Top Picks:
| Brand Name | Approx Price Range | Latest Collections |
|---|---|---|
| Lakme | Rs. 100 – Rs. 2000 | Check Here |
| Maybelline | Rs. 200 – Rs. 1500 | Check Here |
| MAC | Rs. 1000 – Rs. 5000 | Check Here |
25 Cosmetics Brands in India
1. Lakme
Lakme is one of the best cosmetics brands in India. The company is born in India and all its products are top quality. Lakme India was founded in 1952 and has its headquarters in Mumbai. It is owned by Hindustan Unilever. They manufacture a variety of cosmetics like make-up essentials, and skincare products like moisturizers, sunscreens, facewash, serum, cleanser etc. Affordable price is also a plus point of Lakme products. Lakme also has many salons under their brand name in different parts of India.
Features:
- Offers a wide range of makeup and skincare products.
- Known for its innovative formulas and long-lasting makeup.
- Provides options for different skin tones and types.
- Offers a blend of affordability and quality.
2. Lotus Herbals
Lotus Herbals is a famous cosmetics brand in India. It was founded by H.J. Kamal Passi in 1993 and has its headquarters in New Delhi. Lotus Herbals produces quality cosmetics like cleansers, shampoos, sunscreens, makeup products, and a range of baby care products. Lotus is a cruelty-free brand and has gained popularity for its quality as well as affordable price.
Features:
- Known for its natural and herbal-based cosmetics.
- Provides a range of skincare and makeup products.
- Offers products suitable for sensitive and acne-prone skin.
- Known for its commitment to natural and sustainable ingredients.
3. Maybelline
Maybelline is a favourite cosmetics brand in India. Originally an American company founded in 1915, Maybelline entered the Indian market in 1998. Their popular products include foundations, lipsticks, eye makeup, and others. It is famous for its brand name, high standards, and also affordable price.
Features:
- Popular for its trendy and fashion-forward cosmetics.
- Provides a diverse range of products, including foundations, lipsticks, and mascaras.
- Known for its high pigmentation and easy application.
- Offers a good balance between affordability and quality.
4. Revlon
Revlon is a popular cosmetics brand in India. It is also an American company founded in New York City in 1932. Revlon came to India in 1995. Revlon produces a large collection of products like lipstick, lip liner, kajal, mascara, eyeliner, eye shadow, eyebrow pencil, foundation, highlighter, blush, compact powder, hair colour, shampoo, conditioner, perfumes, body spray, etc.
Features:
- A well-established brand with a wide range of cosmetics.
- Known for its iconic lipsticks and quality foundations.
- Provides a blend of classic and trendy makeup options.
- Offers products suitable for different skin concerns.
5. Biotique
Biotique is a good cosmetics brand in India. It is an Indian organic brand founded in 1992 by Vinita Jain. It produces purely natural products without any preservatives. Biotique products include facewash, scrubs, hair oil, shampoo, soaps, masks, make-up products, etc. Excellent quality along with affordable prices has made the brand quite popular.
Features:
- Known for its Ayurvedic-inspired skincare and haircare products.
- Offers a range of herbal formulations made with natural ingredients.
- Provides solutions for various skin and hair concerns.
- Emphasizes environmentally friendly and cruelty-free practices.
6. Sugar
Sugar has become a profitable and popular cosmetics brand in India within a short time. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee with its headquarters in Mumbai. Sugar cosmetics are mainly sold through e-commerce platforms and mobile apps and are quite popular overseas. They have a wide range of products like make-up essentials, lipsticks, eyeliner, Kajal, skincare products, etc.
Features:
- Offers a wide range of makeup products.
- Known for its vibrant and trendy shades.
- Provides long-lasting and high-pigmented cosmetics.
- Offers cruelty-free and vegan options.
7. MyGlamm
MyGlamm also has gained popularity within a short span. The company was founded in 2015 by Darpan Sanghvi and Priyanka Gill as an at-home salon and later in 2017, it became a cosmetic manufacturing company. MyGlamm produces different types of make-up, skincare, and body care products and is sold through the app in a D2C model.
Features:
- A beauty brand that offers a variety of makeup and skincare products.
- Known for its innovative formulations and trendy packaging.
- Provides customizable makeup palettes and kits.
- Offers a blend of affordability and quality.
8. VLCC
VLCC is a renowned cosmetics brand in India. It was founded by Vandana Luthra in 1989. Initially, VLCC was a beauty and wellness service centre. Later, in 1996, the VLCC group was formed and the company started manufacturing various cosmetics. Their products include facewash, cream, serum, face scrub, masks, toners, body lotion, body butter, shampoo, oil, etc.
Features:
- Known for its expertise in skincare, haircare, and wellness products.
- Provides a range of solutions for beauty and wellness needs.
- Offers a mix of professional and homecare products.
- Emphasizes natural and holistic beauty approaches.
9. Shahnaz Husain
Shahnaz Hussain is an eminent beautician and started her salon back in 1971. Within a few years, she started the Shanaz Hussain Group and manufactured a wide range of skin and body care products. She is the pioneer in making herbal cosmetics famous not only in India but also abroad. She has more than 380 products in her name that include body care, hair care, skin care, and various combos.
Features:
- A renowned brand in India in the field of Ayurvedic beauty products.
- Known for its herbal formulations and traditional remedies.
- Provides solutions for various skin and hair concerns.
- Offers a range of luxury skincare products.
10. Himalaya Herbals
Himalaya Herbals is a famous cosmetic brand in India. Founded in 1930 by Muhammad Manal, Himalaya Herbals entered the personal care market in the 1990s. They produce various products like soap, moisturizers, body lotion, lip balm, face wash, body gel, etc.
Features:
- Offers a wide range of herbal skincare, haircare, and wellness products.
- Known for its gentle and effective formulations.
- Provides solutions for common skin and hair issues.
- Emphasizes natural and sustainable ingredients.
11. Khadi Naturals
Khadi Naturals is a famous cosmetics brand in India. The company was founded by Gaurav Singh in 1963. They manufacture pure herbal and cruelty-free products that have gained repute throughout the country. Their products include face wash, toner, moisturizer, lip balm, essential oils, hair oil, shampoo, conditioners, soaps, bath oil, bath salt, etc. Khadi Naturals products are also exported.
Features:
- Known for its range of natural and handmade beauty products.
- Offers a blend of Ayurvedic and traditional formulations.
- Provides products made with organic and eco-friendly ingredients.
- Supports rural artisans and promotes sustainability.
12. Colorbar
Colorbar is a trusted cosmetics brand in India that has gained popularity within a short span. The company was founded in 2004 by Samir K Modi. It is a cruelty-free brand and has high standards that have made it the 3rd largest cosmetics brand in India. Colorbar produces a vast range of make-up essentials like foundation, concealer, blush, compact, lipstick, lip gloss, eyeliner, eye shadow, nail polish, face wash, moisturizer, body wash, body oil, etc. You can get the products from more than 100 exclusive stores, more than 1200 multi-brand outlets, and beauty apps.
Features:
- Offers a diverse range of makeup and skincare products.
- Known for its affordability without compromising on quality.
- Provides a wide range of shades and finishes for different preferences.
- Offers cruelty-free and vegan options.
13. L’Oreal Paris
L’Oreal is a popular cosmetics brand in India. It was originally a European brand that started its journey in 1909 in Paris. The brand came to India in 1994 and became a favourite brand of the Indians. L’Oreal produces a wide range of personal care, skincare, haircare products, makeup essentials, and fragrances.
Features:
- Offers a comprehensive range of makeup, skincare, and hair care products.
- Known for its advanced technology and scientific research.
- Provides a luxurious experience with high-quality formulations.
- Offers products suitable for different age groups and skin concerns.
14. MAC
MAC is a reputed cosmetics brand in India. It was founded in 1984 in Toronto, Canada. The full form of MAC is Makeup Artist Cosmetics and is a favourite brand of make-up professionals around the world. It entered the Indian market in 2012 and started a flourishing business here. It has 845 products that include make-up essentials, and lipstick. Nail polish, mascara, eyeliner, make-up kit, etc.
Features:
- A renowned brand with a strong focus on professional makeup.
- Known for its extensive shade range and high-performance products.
- Provides long-lasting and highly pigmented cosmetics.
- Offers a wide range of products for all skin tones and types.
15. The Body Shop
The Body Shop is a famous cosmetics brand in India. It is originally a British brand that started its journey in 1976. It came to India in 2006. The cruelty-free and vegan products of the company are a class apart. The company manufactures a wide range of make-up essentials, face, body, hair care, and different varieties of fragrances.
Features:
- A global brand is known for its ethical and sustainable beauty products.
- Offers a wide range of skincare, body care, and makeup products.
- Known for its commitment to cruelty-free and vegan practices.
- Emphasizes community trade and environmental initiatives.
16. Forest Essentials
Forest Essentials is one of the most popular premium cosmetics brands in India. It is fully made in India and the company was founded in 2000 by Mira Kulkarni. As the name suggests, the products are fully herbal as well as cruelty-free. They produce a variety of products like soaps, body wash, gels, masks, moisturizers, creams, masks, body oils, hair care products, and make-up essentials. You can get the products in stores and apps.
Features:
- Offers a luxurious range of Ayurvedic skincare and wellness products.
- Known for its premium and high-quality formulations.
- Provides products made with pure and rare ingredients.
- Offers a luxurious and sensorial experience.
17. Nykaa
Nykaa is a well-reputed cosmetics brand in India. It is the brainchild of Falguni Nayar who started it in 2012. They have a website as well as a mobile app from where you can buy their products. Nykaa products are very good in quality and reasonably priced. They produce different varieties of body and skin care products like body lotion, body cream, moisturizer, lipstick, nail polish, make-up essentials, and fragrances.
Features:
- Known for its wide range of makeup and skincare products.
- Offers a mix of in-house brands and curated selections from other brands.
- Provides options for various budgets and preferences.
- Offers innovative and trend-focused cosmetics.
18. Mamaearth
Mamaearth has become a household cosmetics brand in India. Since its inception in 2016 by Varun Alagh and Ghazal Alagh, it has won the preference of Indians. Their products are natural, cruelty-free, and reasonably priced. Their products include facial kits, creams, body lotions, body wash, moisturizers, hair care products, fragrances, and make-up items. You can get the products at stores and online through beauty apps.
Features:
- Known for its range of natural and toxin-free baby and maternity care products.
- Offers a variety of skincare and haircare products for adults.
- Provides solutions for sensitive and delicate skin.
- Emphasizes safe and eco-friendly practices.
19. Plum
Plum is a popular cosmetic brand in India. It is a distinctively different brand that uses vegan ingredients, no chemicals and is cruelty-free. It was founded in 2013 by Shankar Prasad, who is behind the innovative concept of vegan cosmetics. Their products include face wash, gel, face scrub, masks, moisturizers, sunscreen, body lotion, body scrub, body oil, make-up essentials, and fragrances.
Features:
- Known for its vegan and cruelty-free skincare and haircare products.
- Offers a range of gentle and effective formulations.
- Provides options for different skin and hair types.
- Emphasizes sustainable packaging and ingredients.
20. MCaffeine
MCaffeine is a famous cosmetic brand in India. It is the first caffeinated cosmetic brand in India. It started its operations in 2016 under the joint leadership of Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal. They produce different varieties of caffeinated beauty products like body wash, body scrub, face wash, face scrub, face masks, serums, shampoos, conditioners, etc.
Features:
- Known for its caffeine-infused skincare and haircare products.
- Offers a range of energizing and rejuvenating formulations.
- Provides solutions for tired and dull skin and hair.
- Emphasizes cruelty-free and sustainable practices.
21. Minimalist
Minimalist is a young but famous cosmetics brand in India. The company was founded in 2020 by Mohit Yadav and Rahul Yadav. They have and are still conducting thorough research on the ingredients of cosmetics and have come up with the truth about the ingredients. They manufacture face serums, sunscreens, moisturizers, lip balm, hair serums, hair masks, body wash, body lotion, etc.
Features:
- Offers a minimalist approach to skincare and beauty products.
- Known for its clean and simple formulations.
- Provides basic yet effective solutions for skincare concerns.
- Emphasizes transparency and minimal ingredients.
22. Pilgrim
Pilgrim is also a young cosmetic brand in India. Founded in 2019 by Anurag Kedia and Gagandeep Makker, they are specialists in cruelty-free natural products. They don’t use parabens, sulfates, toxins, or mineral oils in their products. Their range of products includes facewash, face cream, moisturizers, face masks, face serum, sunscreen, body oil, shampoo, conditioner, hair gel, lip serum, lip balm, lip scrub, etc.
Features:
- A brand that offers natural and Ayurvedic-inspired skincare products.
- Known for its gentle and nourishing formulations.
- Provides solutions for radiant and healthy skin.
- Emphasizes cruelty-free and sustainable practices.
23. Ruby’s Organics
Ruby’s Organics is a good cosmetics brand in India. It was founded by Rubeina Karachiwalla in 2017. They manufacture cruelty-free toxic-free, and plant-based products for top-grade skin care. Their products include make-up essentials like mascara, foundation, compact, lip gloss, kohl pencils, concealer, eye shadow, etc.
Features:
- Known for its range of organic and natural makeup products.
- Offers a blend of skincare and makeup options.
- Provides products made with safe and clean ingredients.
- Emphasizes eco-friendly packaging and practices.
24. Elle 18
Elle 18 is a well-known cosmetics brand in India. It was founded in 1998 and is owned by Hindustan Unilever. A young generation or first-time users are their target clients. The products have a wide range of colours and available everywhere. The price is also very affordable. Their popular products include nail colours, eye colours, lipsticks, etc.
Features:
- A popular brand that is known for its affordable and trendy makeup products.
- Offers a variety of lipsticks, nail paints, and other cosmetics.
- Known for its vibrant shades and youthful appeal.
- Provides budget-friendly options for makeup enthusiasts.
25. AVON
AVON is a famous cosmetics brand in India. It was originally an American-British company founded back in 1886. It started its business in the Indian market in 1995. Their products include various make-up essentials like foundation, concealer, mascara, compact, lipstick, eyeliner, eye shadow, and skincare products like moisturizers, serums, body wash, serum, facewash, fragrances, etc.
Features:
- A well-established brand offering a wide range of beauty and personal care products.
- Provides makeup, skincare, fragrance, and haircare solutions.
- Offers a mix of classic and trendy products.
- Emphasizes empowering women through entrepreneurship.
More Best Brands in India:
These cosmetic brands in India cater to different needs and preferences, offering a variety of options for skincare, haircare, and makeup. From natural and Ayurvedic-inspired brands to trendy and affordable options, these brands provide a diverse range of cosmetics suitable for various budgets and preferences. You have to choose the brand and product that suits you.
Buying Guide: How to Buy a Cosmetic Product
When it comes to purchasing cosmetic products, it’s essential to make informed choices that suit your needs and preferences. Here’s a helpful buying guide to assist you in selecting the right cosmetic products:
a) Identify Your Needs
Determine the type of cosmetic product you need, such as skincare, makeup, or hair care. Assess your specific concerns, whether it’s dry skin, oily hair, or a desire for long-lasting makeup.
b) Research
Read reviews and ratings of the product online to understand its effectiveness and quality. Look for trusted brands known for their reliable and safe formulations. Consider the ingredients used in the product and their suitability for your skin or hair type.
c) Determine Your Budget
Set a budget range for the cosmetic product you intend to purchase. Compare prices across different brands to find the best value for your money. Keep in mind that higher-priced products may offer premium ingredients or advanced formulations.
d) Check for Authenticity
Purchase from authorized retailers or the brand’s official website to ensure authenticity. Look for proper labelling, batch numbers, and manufacturing or expiration dates on the packaging.
e) Consider Your Skin or Hair Type
Choose products specifically formulated for your skin type (e.g., oily, dry, sensitive) or hair type (e.g., curly, straight, damaged). If you have any specific allergies or sensitivities, opt for hypoallergenic or fragrance-free options.
f) Test or Sample the Product
Whenever possible, test the product on a small area of your skin or try a sample before making a purchase. Check for any adverse reactions or allergies to the product.
g) Packaging and Sustainability
Consider the packaging of the product, such as recyclable or eco-friendly materials. Look for brands that promote sustainable practices and cruelty-free or vegan formulations.
h) Return and Exchange Policies
Familiarize yourself with the return and exchange policies of the retailer or brand in case you are unsatisfied with the product.
i) Seek Professional Advice
If you have specific concerns or conditions, consult a dermatologist or a beauty professional for recommendations.
Remember, personal preferences and individual needs vary, so choose cosmetic products that align with your preferences, skin type, and budget. By following this buying guide, you can make informed decisions and find the right cosmetic products that enhance your beauty and confidence.
Frequently Asked Questions
What is the No.1 cosmetic brand in the world?
At present, L’ Oriel is the No.1 cosmetic brand in the world.
How do I determine my skin type?
There are a few ways to determine your skin type. One method is to cleanse your face with a gentle cleanser and wait for an hour. If your skin feels tight and dry, you likely have dry skin. If it feels oily or greasy, you may have oily skin. Combination skin exhibits both dry and oily areas, while normal skin feels balanced and comfortable.
What ingredients should I avoid in cosmetic products?
Some common ingredients to avoid if you have sensitive skin or specific allergies include parabens, sulfates, artificial fragrances, and dyes. It’s important to read product labels and opt for hypoallergenic or fragrance-free options if you have known sensitivities.
How long does a cosmetic product typically last?
Cosmetic products have varying shelf lives depending on their formulation. Generally, liquid foundations and mascaras last about 3-6 months, while powder-based products like eyeshadows and blushes can last up to 2 years. It’s crucial to check the expiration date and replace products once they expire.
Can I use makeup if I have acne-prone skin?
Yes, you can use makeup if you have acne-prone skin. However, it’s important to choose non-comedogenic or oil-free products that won’t clog your pores. Look for makeup specifically formulated for acne-prone or sensitive skin.
Are natural or organic cosmetic products better for my skin?
Natural or organic cosmetic products can be a good option if you prefer using products with fewer synthetic chemicals. However, it’s important to note that even natural ingredients can cause allergies or skin reactions. Always check the ingredient list and choose products suitable for your skin type and concerns.
How can I make sure I’m buying genuine cosmetic products?
To ensure you’re purchasing genuine cosmetic products, buy from authorized retailers, brand websites, or reputable online platforms. Avoid buying from unauthorized sellers or extremely discounted sources, as they may sell counterfeit or expired products.
Can I return or exchange cosmetic products if I’m not satisfied?
Return and exchange policies vary between retailers and brands. It’s advisable to check the return and exchange policies before making a purchase. Many retailers offer a return or exchange option within a certain timeframe if you’re unsatisfied with the product.
Should I patch-test new cosmetic products?
Patch testing is highly recommended. Especially if you have sensitive or reactive skin. Apply a small amount of the product on a small area of your skin, like the inside of your wrist or behind your ear, and wait for 24 hours to check for any adverse reactions before using it on your face.
