Marketing is defined by experts in a lot of ways. If you are in any business activity, be it in

In general, a market comprises buyers and sellers. They meet at a common place to exchange goods and services in

What is market segmentation? Why does it play a major role in marketing? How does it help to market to

What is product positioning? What are the different types? How do you create a product positioning strategy? Why it is

Traditional marketing strategies have changed and evolved in the present day. It includes a dynamic blend of online, offline, and

We have already entered a generation where products no more sell on themselves. While technology has taken over production, marketing

Do you want to learn about how market research is done in marketing? Why does market research play an important

Do you want to understand what consumer behaviour is? How it for real affects a customer? Here in this article,