Are you searching for restaurant marketing ideas and tips? Do you want to attract more customers to your restaurant business? Regardless you are operating the business already or just started, you must promote the restaurant.
The object of crafting this article is to provide 30 most effective restaurant marketing ideas to the entrepreneurs. Find here 30 simple ways to promote your restaurant business and increase profit.
Restaurant Marketing Ideas | How To Attract New Customers
The restaurant business is no doubt one of the most profitable ventures in the food retail industry. However, you may face stiff competition from the potential competitors. If you want to be successful in a longer term as a restaurant owner, you need to always look for innovative ways of promoting your business for making a sustainable profit.
However, the most important aspect is crafting the marketing plan. According to your business size and location, you must have the long-term and short-term marketing plan. Additionally, you must have a plan to promote your restaurant business both in the offline and online.
List Of 30 Best Restaurant Marketing Ideas
#1. Comfortable Ambience
This is one of the most important aspects of the restaurant business. According to your target demographic, you must provide a satisfying inside atmosphere. Great food, great service, good prices, nice atmosphere, good music with clean toilette are some of the mandatory things.
#2. Print Leaflets
Generally, leaflets play very crucial role in the restaurant business. Additionally, leaflets are the cheapest way of restaurant marketing. You must try to create the leaflets attractive and full of information.
#3. Foodie Photos
Photos induce hunger. And restaurant owners know this fact very well. So, you must use the foodie photos in every marketing tool. Additionally, these photos will help you in attracting users in social media platforms.
#4. Happy Hour Selling
This is a proven concept. You must offer your customers happy hour discounts. This offer works best to boost your sale during the slow hours in a day. Generally, the afternoons of Monday to Thursday. Create a happy hour menu with half-price wine lists, cheap cocktails, and side dishes and you guests will happily pay and eat much more.
#5. Craft a Functional Menu
Crafting the right menu is highly important. However, it depends hugely on the taste of your target demographics. Create an easy-to-read menu list with the price tag. Never include a menu that is not available at your restaurant.
#6. Offer Delivery Service
Offer delivery services. It will definitely help you to increase sale. Just make your food available at your customer’s doorstep. You can also offer the both online payment and ‘cash on delivery’. This idea is also cost effective. Because you are charging the same from a customer who is not occupying your retail space.
#7. Off On Delivery
This is an another great restaurant marketing ideas. You can offer at least 10% off on the bill when a customer orders the food for delivery. To make it more attractive, offer the discount for a limited period of time.
#8. Offer Coupons
Coupons are the most lucrative offers nowadays from a customer point of view. You can send coupons and menu details to your customer email. However, for this, you must have a customer database with you. Make the offer attractive as much as possible.
#9. Reach the Neighboring Customers
You must reach your neighboring clients. Identify the offices, business organization and commercial places nearby your restaurant. Meet them with your leaflets and menu card. You must aware them about the food and services you are offering.
#10. Local Directory Listing
This is a must. There are several popular local directories that allow you the free listing. Additionally, there are some directories that only allow paid listing. Identify the most popular directory in your area and make your restaurant available there. Study shows, 90% of the customers check the nearby restaurant and price online.
#11. Advertisement On Food Magazine
Food magazines are the great place to advertise your restaurant. By these ads, you can directly reach the foodie people. Additionally, it helps tremendously in building the brand. You can also consider publishing the advertisement in the local newspaper.
#12. Build a Website
Building a website is must nowadays. Additionally, you must create a website as an effective marketing tool. Your website must clearly represent who you are and what you exactly do. Use right theme and domain name. Add the contact details and the menu list clearly.
#13. Develop Brand Identity
Developing brand identity is the must for any small business. Some people believes that developing a brand is hugely cash intensive. However, there are several low-cost ways also. And you must have a budget for building the brand.
#14. Online Table Booking Facility
Offer your customers online table booking facility. Generally, it makes easier your customer’s life. You can use your company website to offer this service. However, you have to make the entire process easy for your customers. So that they can book a table for a specific day and time.
#15. Use Mobile Ads
Generally, half of the Google paid clicks come from the mobile. Additionally, the mobile advertisement is cheaper than desktop advertising. Generally, people check the nearby restaurants on the way. So the chances of the getting customer are more from the mobile advertisement.
#16. Host Theme Party
A theme party is a great idea for enhancing the customer attraction. You can host a theme lunch party or the dinner party for your customers. Change the inside atmosphere according to your theme. Additionally, craft the menu as per your theme. Your customers will definitely love it.
#17. Have A Blog
Nowadays, the weblog is the strongest way of communicating with your customers. You can give any message, advice, news and tips to your customers through your blog. Post updated pieces of information and helpful content regularly. If you really show an intent to help your consumer, then you can definitely get more users.
#18. Invite Food Bloggers
You can invite established and popular food bloggers to taste your food. In the restaurant business, a blogger’s review makes the huge impact. More you get the positive review, there are more chances to get new customers. However, if you get any negative review then respect the customer’s opinion and reply it.
#19. Open Your Google+ Account
Open a Google+ account is just necessary for restaurant marketing. When anyone searches the business on Google, Google’s Knowledge Graph provides the business’s details in the sidebar. Google’s Knowledge Graph fetches the maximum information from Google+. So, having your business set up on Google+ ensures the better availability of your business on Google.
#20. Reply Tweets
Your Tweeter handle can play a big role in enhancing the orders. And timing your tweets can have a big influence on hungry stomachs. You can schedule the Tweeter messages targeting the time for breakfast, lunch, and dinner. Additionally, be specific in answering the Tweets.
#21. Use Pinterest
Pinterest is a visual social media platform. You can post a large number of images on Pinterest and pin them. Go to Pinterest.com, and sign up for an account using either your Facebook account, a Twitter account, or an email address. However, it is better to open the account with the email address.
#22. Promote on Facebook
Having a Facebook business page is just mandatory nowadays. Facebook has the largest user base globally. And you can share, communicate with a large number of audience with your Facebook page. And it is free. Decorate your page as detailed as you can.
#23. Facebook Advertisement
Facebook advertisement is the great restaurant marketing idea. Additionally, the advertising is cheap also. You can target Facebook followers in your area, as well as user types. Nowadays, facebook advertisement is an effective way to attract a large audience within a limited period of time.
#24. SMS Marketing
SMS marketing or text message marketing is an another great option for restaurant marketing. And there are several types of software you can use for this. Just promote your deals and discount offers through the SMS. Additionally, you can send coupons out there. This helps you to build a loyal customer base.
#25. Buy Google Adwords
Google Adwords is a cheap way of online advertisement. Additionally, you can reach the target audience through the Adwords. You can also consider having the pay per click ad on Bing. When a user searches for a specific food then search engines place the advertisement in front of them.
#26. Email Marketing
When you have a website, you can generate an email list of your loyal customers. And you can use those emails to promote your menu, discounts, deals, coupons – everything. Additionally, you can send the weekly newsletter to your customers. There are several email marketing software available for the small business owners.
#27. Create an App
These days, maximum users come from the mobile devices. And you can offer an app to your regular customers. It will make them easier to check details and put orders. Make available the app for free download.
#28. Start a Food Truck
Starting a food truck not only helps in restaurant marketing but also enhance the profitability of your business. As you initiate a food truck, you can reach your customers with all your food menus. However, check the local laws before commencing the food truck in your area.
#29. Franchise Your Business
Franchising helps a business in numerous ways. Apart from marketing, it helps to build the brand and enhance the profitability. Any successful restaurant business can go for franchising with strategic planning and goal. However, this is not an easy task. You must consult with the experts to get everything in the right place.
#30. Tie-up With Food Delivery Services
Food delivery companies generally deliver the food at the customer’s doorstep in exchange for some transaction fees. Identify the popular food delivery company in your area and have a tie up. You can have tie-ups with food delivery companies like Swiggy.
Starting and operating a restaurant is a self-rewarding business. And there are numerous options for expanding the business at any moment of time. We hope this list of 30 best restaurant marketing ideas will definitely help to make your restaurant business more profitable.
Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium scale businesses.