How to Start Haldiram’s Franchise Business – Complete Guide

Are you interested in starting the Haldirams franchise at your location? If YES, read this article and know more about the cost, investment, and how to apply to own a Haldiram’s franchise business in India.

Haldiram’s Franchise Cost in India

Haldiram’s offers various franchise models to cater to different types of investors and market demands. Each model has its unique features, investment requirements, and operational scope. Here is a detailed breakdown of Haldiram’s franchise models and associated costs.

Haldiram’s Franchise Models and Costs

Detailed Explanation of Each Franchise Model

QSR (Quick Service Restaurant):

• Features: Fast service, limited seating, primarily takeaway.
• Setup Cost: INR 15 – 25 Lakhs
• Monthly Operational Cost: INR 3 – 5 Lakhs
• Ideal Locations: High-footfall areas, busy streets, and commercial zones.

Casual Dining Restaurant:

• Features: Full-service dining, extensive menu including meals and beverages.
• Setup Cost: INR 40 – 60 Lakhs
• Monthly Operational Cost: INR 5 – 7 Lakhs
• Ideal Locations: Shopping malls, entertainment complexes, and family-friendly areas.

Express Counter/Kiosk:

• Features: Compact, efficient, designed for quick service and convenience.
• Setup Cost: INR 10 – 15 Lakhs
• Monthly Operational Cost: INR 2 – 3 Lakhs
• Ideal Locations: Airports, railway stations, shopping malls, and busy marketplaces.

Sweet and Namkeen Shop:

• Features: Focuses on traditional sweets and savoury snacks.
• Setup Cost: INR 20 – 30 Lakhs
• Monthly Operational Cost: INR 3 – 4 Lakhs
• Ideal Locations: Residential areas, markets, and shopping streets.

Flagship Store:

• Features: Large format, premium outlets offering a comprehensive range of products and full dine-in services.
• Setup Cost: INR 60 Lakhs – 1 Crore
• Monthly Operational Cost: INR 7 – 10 Lakhs
• Ideal Locations: Prime locations in metropolitan cities, and high-end shopping districts.

The return on investment (ROI) varies based on the franchise model and location. Generally, franchisees can expect to break even within 2 to 4 years, depending on the model chosen and business performance.

Understanding the Haldiram’s Brand

Haldiram’s is a brand that represents tradition and excellence. The company was founded in Bikaner, Rajasthan, in 1937  as a retail sweets and namkeen shop. It was founded by Ganga Bishan Agarwal, fondly known as Haldiram Ji. The head office is in Noida in Uttar Pradesh.

Haldiram’s first manufacturing plant was started in Kolkata. At present, the company has manufacturing plants in locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram’s has its retail chain stores and a chain of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi. Haldiram’s products are sold in more than 80 countries.

Directorate General of Foreign Trade, a department working under the Ministry of Commerce, Government of India recognizes Haldirams Food International Limited today as a Star Export House. The company is a HACCP-certified organization following strict international norms for food and safety.

As per this report, Haldiram Products reported an operating income of 3.98 billion Indian rupees in the financial year 2023, There was a substantial increase in income compared to the previous financial year.

Why Haldiram’s Franchise?

Here are major reasons to choose a Haldiram’s franchise:

Strong Brand Recognition

Haldiram’s is a household name in India and among Indian communities abroad. The brand represents quality and authenticity, providing a significant advantage for new franchisees.

Diverse Product Range

Haldiram’s offers an extensive array of products. It includes traditional sweets, namkeens, ready-to-eat meals, and beverages. This diverse product range attracts a broad customer base, enhancing sales potential.

Proven Business Model

Haldiram’s has developed a robust and proven business model. Franchisees benefit from established operational procedures and business strategies that have been fine-tuned over the years.

Comprehensive Training and Support

Haldiram’s provides extensive training programs for franchisees and their staff. This includes product knowledge, customer service, operational management, and marketing strategies, ensuring that franchisees are well-equipped to run their business.

High Customer Loyalty

Haldiram’s enjoys a loyal customer base thanks to its consistent quality and wide variety of offerings. This loyalty translates into repeat business and a steady revenue stream for franchisees.

Marketing and Advertising Assistance

Franchisees benefit from Haldiram’s national and regional marketing campaigns. The brand’s strong presence in advertising channels helps attract customers and build brand awareness. It reduces the marketing burden on individual franchisees.

Multiple Franchise Models

Haldiram’s offers various franchise models. It includes Quick Service Restaurants (QSRs), casual dining restaurants, express counters/kiosks, sweet and namkeen shops, and flagship stores. This flexibility allows franchisees to choose a model that best suits their investment capacity and market conditions.

Scalable Business

Starting with a single outlet, franchisees have the opportunity to expand and open multiple units. Haldiram’s scalable business model allows for growth and increased profitability over time.

Quality Control and Consistency

Haldiram’s places a strong emphasis on maintaining high quality and consistency across all outlets. Rigorous quality control measures ensure that customers receive the same superior products and services at every location.

Cultural Relevance and Popularity

Haldiram’s products resonate deeply with Indian cultural and culinary traditions. This cultural relevance boosts the brand’s popularity, especially during festivals and special occasions, driving higher sales and customer engagement.

Steps to Start a Haldiram’s Franchise

1. Conduct Market Research

Before diving into any business, it’s crucial to conduct thorough market research. Understand the local demand for Haldiram’s products, identify your target audience, and analyze your competition. Look for areas with high foot traffic such as shopping malls, busy marketplaces, and commercial areas.

2. Prepare a Business Plan

A solid business plan is essential for success. Outline your business objectives, target market, marketing strategies, and financial projections. Include details about the initial investment, operating costs, and expected return on investment (ROI).

3. Understand the Franchise Requirements

Haldiram’s has specific requirements and criteria for potential franchisees. These include:

• Financial Capability: The ability to invest in the franchise and sustain operations until it becomes profitable.
• Location: A suitable location with adequate space and visibility.
• Business Acumen: Prior experience in the food and beverage industry is advantageous but not mandatory.
• Commitment to Quality: Adherence to Haldiram’s standards and guidelines.

4. Apply for the Franchise

To apply for a Haldiram’s franchise, visit their official website and fill out the franchise application form. Provide all the required information, including personal details, financial background, and business plan. The company will review your application and, if shortlisted, will invite you for further discussions.

5. Finalize the Agreement

Once your application is approved, you will be required to sign a franchise agreement. This legally binding document outlines the terms and conditions of the franchise, including:

• Duration of the Agreement: Typically ranges from 5 to 10 years.
• Renewal Terms: Conditions under which the agreement can be renewed.
• Franchise Fee and Royalty: Payment structure and percentages.
• Brand Guidelines: Adherence to Haldiram’s quality and service standards.

6. Set Up the Outlet

Setting up the outlet involves multiple steps:

• Location Selection: Choose a prime location with high visibility and foot traffic.
• Interior Design: Follow Haldiram’s design and layout guidelines to maintain brand consistency.
• Equipment and Furnishings: Procure necessary kitchen equipment, display units, and furnishings.
• Staff Recruitment: Hire skilled and trained staff to ensure efficient operations.

7. Training and Support

Haldiram’s provides comprehensive training to franchisees and their staff. This includes:

• Product Knowledge: Understanding the product range, preparation methods, and quality standards.
• Customer Service: Training in providing excellent customer service.
• Operational Training: Guidance on daily operations, inventory management, and financial reporting.
• Marketing Support: Assistance with promotional activities and advertising campaigns.

8. Grand Opening

Plan a grand opening event to attract customers and create buzz around your new outlet. Utilize social media, local advertising, and promotional offers to drive foot traffic. Ensure a smooth and efficient service to leave a lasting impression on your customers.

Benefits of Owning a Haldiram’s Franchise

• Brand Reputation: Leverage Haldiram’s strong brand reputation and customer loyalty.
• High Demand: Consistent demand for traditional Indian sweets and snacks.
• Support System: Comprehensive training and ongoing support from the franchisor.
• Profitable Business Model: Proven business model with potential for high returns.
• Marketing Assistance: Access to Haldiram’s marketing and promotional strategies.

Potential Challenges

• High Initial Investment: The initial investment for a Haldiram’s franchise can be substantial.
• Competition: With numerous food outlets available, competition can be fierce.
• Maintaining Quality Standards: Adhering to Haldiram’s stringent quality standards is crucial.
• Marketing and Promotion: Effective marketing is essential to attract and retain customers.

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Where to Contact for Haldiram’s Franchise?

Below are the addresses and contact numbers to get more information on the Haldirams franchise business opportunity.

M/s. Haldiram Foods International Pvt Ltd 880, Small Factory Area, Bhandara Road, Nagpur.
Haldirams corporate office is in Delhi. You can also contact Haldirams Exports  Ltd, B1/H3 Mohan Cooperative Industrial Estate, Main Mathura Road, New Delhi – 110044.

Frequently Asked Questions

What are the different types of Haldiram’s franchise models available?

Haldiram’s offers various franchise models, including:

• Quick Service Restaurant (QSR)
• Casual Dining Restaurant
• Express Counter/Kiosk
• Sweet and Namkeen Shop
• Flagship Store

What is included in the franchise fee?

The franchise fee generally includes:

• The right to use the Haldiram’s brand name
• Initial training and support
• Marketing and advertising assistance
• Access to Haldiram’s established operational procedures

How long does it take to break even on a Haldiram’s franchise?

The break-even period for a Haldiram’s franchise typically ranges from 2 to 4 years, depending on factors like location, franchise model, and business performance.

What kind of training and support does Haldiram’s provide to franchisees?

Haldiram’s offers comprehensive training and support, including:

• Product knowledge and preparation techniques
• Customer service training
• Operational management guidance
• Marketing and promotional strategies
• Ongoing support to ensure smooth operations

Do I need prior experience in the food industry to open a Haldiram’s franchise?

While prior experience in the food industry is advantageous, it is not mandatory. Haldiram’s provides extensive training to ensure franchisees are well-prepared to manage their outlets effectively.

What are the monthly operational costs for a Haldiram’s franchise?

Monthly operational costs can vary based on the franchise model and location. Here are the approximate costs:

• QSR: INR 3 – 5 Lakhs
• Casual Dining Restaurant: INR 5 – 7 Lakhs
• Express Counter/Kiosk: INR 2 – 3 Lakhs
• Sweet and Namkeen Shop: INR 3 – 4 Lakhs
• Flagship Store: INR 7 – 10 Lakhs

What are the criteria for selecting a franchise location?

The ideal franchise location should have:

• High foot traffic
• Visibility and accessibility
• Proximity to commercial or residential areas
• Adequate space for the chosen franchise model

What are the ongoing royalty fees for a Haldiram’s franchise?

Haldiram’s typically charges a royalty fee, which is a percentage of the monthly revenue. The exact percentage may vary and will be detailed in the franchise agreement.