essar petrol pump dealership

How to Open Essar Petrol Pump Dealership Business

Do you want to open an Essar petrol pump dealership business? This review article includes a detailed ‘how to open’ guide with investment, cost, profit, dealer commission, contact detail, etc.

Currently, Nayara Energy owns the Essar Oil brand. It is an integrated downstream oil company of an international scale with a strong presence in the hydrocarbon value chain from refining production to marketing in a number of segments including Retail. Essar Oil has been renamed Nayara Energy.

Nayara Energy proudly owns & operates India’s second-largest single-site refinery at Vadinar, Gujarat with a capacity of 20MMTPA. Nayara Energy is one of the world’s most modern refineries with a high complexity index of 11.8. The Vadinar refinery is capable of processing some of the toughest crudes and yet produces high-quality Euro IV and Euro V grade products.

Read: How To Start A Petrol Pump Business In India

Nayara Energy also manages the fastest growing retail business chain in India with the largest private sector fuel retail network. The company has over 4,800+ operational outlets spread across India and more than 2,600 outlets at various stages of completion.

Benefits of Opening Essar Petrol Pump Dealer Outlet

a. Quality and Quantity Focus

To ensure that the dispensed products are of the finest quality and correct quantity, the company regularly monitors the fuel stations through frequent checks.

These periodic surprise inspections allow ensuring that the valued customers get the right quality and quantity at all times.

b. Toll-Free Number

The company has a one-stop customer contact center. Anyone can reach the company and share the fuelling experiences. The customer contact center is a toll-free service.

c. Growing Network

Nayara Energy owns and operates 4,800+ Essar fuel retail outlets. Additionally, 2,600+ outlets are at various stages of commissioning. So, you will work with a huge community.

d. Multiple Payment Options

Customers can pay their bills through cash, credit cards, and debit cards making their purchases convenient, safe, and hassle-free.

e. Lubricants

The company provides an array of lubricant brands across different grades. Definitely, it will help you in increasing the overall sales volume and thus the revenue.

f. Amenities

Essar petrol pumps provide clean & cool drinking water, free air for tyres, and well-maintained, hygienic washrooms for men and women. Also, the outlets have adequate parking spaces for trucks, along with a separate area for resting. Therefore, it ensures maximum customers.

Essar Petrol Pump Business Model

The retail business unit of Nayara Energy (formerly known as Essar Oil) wants to deliver better and faster service to its customers. The company is one of the pioneers of the concept of setting up retail outlets using the dealer-owned-dealer-operated model. In this model, the dealer leases her/his land to the company for a period of 30 years and thereafter invests in setting up the infrastructure for the outlet.

Read: How to Open an HP Petrol Pump Dealership Business

Also, Nayara Energy is committed to enhancing the Franchisee business by supplying high-quality petrol & diesel at reasonable rates to our Franchisees, adding other profitable business lines, sales commission, and performance-based returns on the core investment to keep our dealers viable for business at all times.

Is Essar Petrol Pump Business Profitable?

First of all, you can earn a mutually agreed lease rental on your land for the period of the lease. Additionally, you will get a performance-based return on investment @ 5% p.a. on the investment made onsite and infrastructure development. Investment is calculated on normative cost, based on the standard costing model.

Also, you will get the sales commission on actual sales which is competitive as compared to the prevailing margins in the industry. Hence, you can earn from every drop of fuel.

Dealership Criteria & Requirements

Nayara Energy has an extremely transparent, seamless, and quick enrolment & commissioning process. Unlike other fuel manufacturing companies, Essar doesn’t have a tender-led selection process.

If your land meets the company requirements, the authority will issue a letter of appointment in your name within a month. You can then go ahead with the remaining formalities & clearances for commissioning the retail outlet. Below are the criteria which your land should fulfill for lease

  • A clear title of the land. Ideally in the name of the Franchisee
  • Road touching leveled and developed
  • More than 800 sq. meters in town or more than 1200 sq. meters on highways

If your land meets all the above requirements and you want to invest in a fuel station, you can apply for the Essar petrol pump dealership business.

How to Apply

Nayara Energy has not appointed any agents or business associates for allotting petrol pumps. Therefore, you will need to contact the company directly.

You can apply directly from the website Click the franchise button and apply online. Also, you can download the application form from the website.

For existing Franchisee queries, write to [email protected] Or call the franchisee helpdesk on 022 71321122

Essar Petrol Pump Contact Details

Corporate Office:
Nayara Energy Limited
5th Floor, Jet Airways Godrej BKC, Plot No. C-68, G Block, Bandra Kurla Complex, Bandra East,
Mumbai – 400 051 Maharashtra,

Registered Office:
Nayara Energy Ltd.
Khambhalia Post, P O Box 24, District Devbhumi Dwarka, Gujarat – 361 305
Telephone: +91 (2833) 661 444

For marketing queries, write to [email protected]
For any complaints/concerns, write to [email protected]