Are you interested in starting Domino’s Pizza Franchise in India? Read this article to know the complete details of owning a Domino’s franchise business in India.
The pizza giant began as a single store in Ypsilanti, Michigan, in 1960. It has now grown to more than 14,000 shops internationally with about 260,000 employees. The company sells more than 2 million pizzas each day.
Is Domino’s Pizza Franchise Business Profitable?
If you are looking to start a branded food retail business and have the capability of investing substantial investment, starting a Domino’s franchise business is surely a profitable proposition.
Global pizza chain Domino’s Pizza had total assets amounting to 836.8 million U.S. dollars in 2017. This is up from 716.3 million the previous year.
Jubilant Foodworks is the master franchisee of Domino’s Pizza in India. The Company & its subsidiary operates Domino’s Pizza brand with the exclusive rights for India, Nepal, Bangladesh, and Sri Lanka.
Domino’s Pizza Company Overview
The Company is the market leader in the pizza segment with a network of 1,128 Domino’s Pizza restaurants across 265 cities in India as per the latest information received. They are located in 29 States and Union Territories, covering 218 cities across the Country.
All throughout the company has remained focused on delivering great-tasting Pizzas & sides, superior quality, exceptional customer service, and value for money offerings. It has endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or FREE to a community of loyal customers from all its stores around the country.
Domino’s Pizza’s vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world!” It is committed to bringing fun, happiness, and convenience to the lives of its consumers by delivering delicious pizzas to its doorstep.
Domino’s believes that when a box of pizza is opened, family and friends come together to share the pizza. Hence, their brand positioning: ‘Yeh Hai Rishton Ka Time’
Here are the Steps to Start a Domino’s Pizza Franchise in India
Domino’s Franchise Business Models in India
Broadly, Domino’s Pizza retail store has four formats.
1. Traditional Stores are retail outlets located primarily in shopping centers, strip centers, and similar retail locations with appropriate parking for delivery vehicles and customers of the store. Domino’s Pizza Traditional Stores sell pizza and other authorized products through delivery and carry-out services.
2. Non-Traditional Stores sell Domino’s pizza and other authorized products and services at non-traditional locations. These locations include office buildings, shopping malls, stadiums, toll roads, airports, zoos, convenience stores, and similar retail facilities. Domino’s Pizza Non-Traditional Stores will ordinarily offer only carry-out service but may have sit-down facilities depending on the location.
3. Transitional Stores are locations where the menu is customized to fit the location. Domino’s Pizza Transitional Stores are located in select markets that have fewer potential customers than Domino’s Pizza Traditional Stores.
Domino’s Pizza Transitional Stores generally offer carry-out service only as of the date of the opening of the store and as market conditions materialize. The delivery service will be expanded to the point where a full delivery service is offered. At that time the franchise has an opportunity to convert the Transitional Store to a Domino’s Pizza Traditional Store at the same location or such other location as approved by the franchisor.
4. The franchisor also issues licenses to large public entertainment or similar facility operators, like stadiums or their concessionaires, to sell approved products for a license fee based on facility sales. The Licensee can sell pizza and other authorized products for carry-out service at the facility.
The Cost of Starting Domino’s Pizza Franchise
Presently Dominos Pizza owns 450 plus units by Company itself and 12000 plus franchise retail outlets across the World. In the United States, the total investment to start a Domino’s pizza store is around $102650 to $516,700 depending on the type of store like traditional, nontraditional, or transitional.
In India, the approximate investment will be in the range of 65 lakhs to 3.5 crores to open a traditional Domino’s Pizza franchise in India. However, the cost will be much lower for non-traditional franchise stores. One can open a non-traditional Domino’s Pizza franchise with an investment in the range of Rs 25 lacs to Rs 30 lacs. It must be mentioned that the cost will vary depending on the cost of the retail location.
Application Process to Start Domino’s Franchise Business
The success of Domino’s Pizza business largely depends upon the performance of its franchise partners. That is why the company is very selective in choosing franchise partners. People associated with the business are popularly called ‘Dominoids’.
When selecting their franchise partners, the company prefers individuals with strong entrepreneurial skills, leadership skills, people skills, administrative skills, and a strong desire to be successful.
After they receive your application and if shortlisted, you will be sent with an application document pack for a telephonic interview. If the telephonic interview turns out to be positive, a franchise development manager will set up a one-to-one franchise development meeting. In this meeting, the finer details of starting and running a Domino’s Pizza franchise store will be discussed. Upon a positive outcome of the meeting, then only company officials will provide store-specific financial data for due diligence.
The next step that is followed is an orientation program. You will be taken to an existing franchise store and make you understand the process followed to run a store. The next final step is signing the franchise agreement as per the terms and conditions laid down by the franchisor.
After you become an authorized franchisee of Domino’s Pizza, the company will provide a detailed training program before launching the store for the public.
Contact Details for Applying to Domino’s Pizza Franchise in India
To apply for the Domino’s Pizza franchise in India contact at the following address: Jubilant FoodWorks Limited Registered & Corporate Office B 214, Phase II, Noida – 201 305 Phone – +91-120-4090500, Fax – +91-120-40905599.
You can also visit any of their regional offices and contact them for further details. Find their zonal offices here – https://www.dominos.co.in/offices
If you are passionate about starting a food-based retail business and have the investing capacity required, starting a franchise of Dominos Pizza will certainly be a good financial decision.
Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium scale businesses.