Domino’s Pizza is one of the most popular and well-established pizza chains in the world including India. It is without saying, starting a Domino’s Pizza franchise can be a lucrative business opportunity for entrepreneurs interested in the food industry. Here in this article, we have provided you with a step-by-step information guide on how to start a Domino’s Pizza franchise in India, including cost, contact details, and frequently asked questions.
The pizza giant began as a single store in Ypsilanti, Michigan, in 1960. It has now grown to more than 14,000 shops internationally with about 260,000 employees. Presently, the company sells more than 2 million pizzas each day.
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Domino’s Pizza Franchise Cost in India
The cost of starting a Domino’s Pizza franchise in India can vary based on factors such as location, size of the outlet, and local market conditions. The estimated initial investment of launching a Domino’s Pizza franchise in India can range from Rs. 1 Crore to Rs. 1.5 Crore, which includes the franchise fee, setup costs, equipment, and working capital.
However, the cost will be much lower for non-traditional franchise stores. One can open a non-traditional Domino’s Pizza franchise with a much lower investment. It is strongly advised to talk directly to the company officials and know the actual cost and investment at present.
Area Required to Open a Domino’s Franchise in India
Domino’s Pizza offers different types of franchise store formats. Hence the space requirement varies based on the store format you choose. The area requirements for each format are as follows:
- Dine-in Restaurant – Minimum of 1000 sq. ft.
- Delivery and Carryout Store – 400 sq. ft to 1000 sq. ft
- Express Outlet – 200 sq. ft to 400 sq. ft
It is advised to talk to the company officials of Domino’s Pizza and know more about the current space requirements at present.
To open a Domino’s Pizza franchise in India, you will need to provide various documents and information as part of the application and screening process. While specific requirements may vary, here is a general list of documents that may be required:
Complete the franchise application form provided by Domino’s Pizza India.
- Copies of valid government-issued photo identification (e.g., Aadhar card, passport, driver’s license).
- Passport-sized photographs.
Proof of Address
Residential address proof (electricity bill, rental agreement, etc.).
- Bank statements for the past few months.
- Income tax returns (if applicable).
- Proof of financial capability to meet the investment and operational costs.
Legal and Regulatory Documents
- Copy of your PAN card (Permanent Account Number).
- Copy of your Aadhar card.
- Police verification certificate (to confirm your good character).
- Audited financial statements (if applicable).
- Balance sheets and profit and loss statements for the past few years (if applicable).
Lease or Property Documents
Copy of the lease agreement or property ownership documents for the proposed franchise location.
Banking and Tax Documents
- Details of your bank accounts and financial history.
- GST registration certificate (if applicable).
Franchise Application Fee
Payment of the franchise application fee, if required.
Domino’s Pizza Company Overview
Domino’s Pizza is the largest pizza delivery and take-out restaurant chain and is headquartered in Ann Arbor Charter Township, Michigan, in the United States. This iconic company was founded in the year 1960 by brothers Tom and James Monaghan when they purchased a pizza store named DomiNick’s in Ypsilanti, Michigan. The business was renamed Domino’s Pizza in 1965 and franchised soon after. As per this report, Domino’s at present is catering to nearly 20,000 cities in 90 plus international markets in the world. It serves a hopping 1 million customers daily.
Domino’s Pizza made its entry into the Indian market in 1996. Since then, it has grown to become one of the largest and most recognized pizza chains in the country. Currently, Jubilant Foodworks Limited is the master franchise of Domino’s Pizza operations in India and possesses exclusive rights to appoint franchise partners in the country.
Presently, the company is the market leader in the pizza segment in India with a network of 1,128 Domino’s Pizza restaurants across 265 cities in India as per the latest information received.
Domino’s Franchise Business Models in India
Broadly, Domino’s Pizza retail store has three formats as mentioned below:
1. Traditional Domino’s Pizza Stores
These are retail outlets located primarily in shopping centers, strip centers, and similar retail locations with appropriate parking for delivery vehicles and customers of the store. Domino’s Pizza Traditional Stores sell pizza and other authorized products through delivery and carry-out services.
2. Non-Traditional Domino’s Pizza Stores
Non-traditional sell Domino’s Pizza and other authorized products and services at non-traditional locations. These locations include office buildings, shopping malls, stadiums, toll roads, airports, zoos, convenience stores, and similar retail facilities. Domino’s Pizza Non-Traditional Stores will ordinarily offer only carry-out service but may have sit-down facilities depending on the location.
3. Transitional Domino’s Pizza Stores
Transitional stores are locations where the menu is customized to fit the location. Domino’s Pizza Transitional Stores are located in select markets that have fewer potential customers than Domino’s Pizza Traditional Stores.
10 Steps to Start Domino’s Franchise in India
1. Research and Preparation
Conduct thorough research about the franchise model, requirements, and terms offered by Domino’s Pizza. Evaluate the market demand and potential locations for your franchise.
2. Initial Enquiry
Next, visit the official Domino’s website or reach out to the franchise development team of the company. Talk to them and ask for detailed information about the franchise process, requirements, and financial aspects.
3. Application and Screening
After submitting the enquiry form, Domino’s Pizza representatives will contact you to discuss the franchise opportunity further. Provide all required documents and information for the application process.
4. Approval Process
The Domino’s franchise team will assess your application. You will be given permission to proceed with the franchise if they determine that your application satisfies the standards and you pass the evaluation procedure. You will then be instructed to wait for a telephone interview.
After the successful completion of the telephonic interview, you will be called for an in-person meeting with the franchise development manager, and relevant discussions are carried out. If everything goes positive, you will be provided with the franchise agreement form.
5. Sign the Franchise Agreement
Sign a franchise agreement with Domino’s Pizza that outlines the terms, conditions, and obligations of both parties.
6. Location Selection
Domino’s Pizza team will help you choose a suitable location based on market analysis and target audience.
Attend the comprehensive training program provided by Domino’s Pizza to understand the operations, menu, and customer service standards.
8. Set-Up and Equipment
Set up the franchise outlet according to the specified design and layout provided by Domino’s Pizza. Procure the required equipment, furniture, and fixtures.
9. Staff Hiring and Training
Recruit and train staff members to ensure high-quality service and food preparation.
10. Marketing and Launch
Finally, you need to fix a launch date in consultation with the franchise support team of Domin’s Pizza. Collaborate with Domino’s Pizza for marketing and promotional activities to create awareness about your franchise.
Jubilant FoodWorks Limited is the Master Franchisee of Domino’s Pizza in India, Bangladesh, Sri Lanka, and Nepal. It has the sole and exclusive rights to own and operate Domino’s Pizza restaurants in these territories. For any franchise-related queries, you will need to email them directly at [email protected]
You can also visit any of their regional offices and contact them for further details. Find their zonal offices here – https://www.dominos.co.in/offices
Benefits of Owning Domino’s Pizza Franchise in India
Owning a Domino’s Pizza franchise in India can offer numerous benefits, making it an attractive business opportunity for aspiring entrepreneurs. Here are some of the key advantages of owning a Domino’s Pizza franchise:
Domino’s Pizza is a globally recognized and trusted brand. Its strong reputation for quality, taste, and quick service can provide a competitive edge and attract a loyal customer base.
Proven Business Model
As a franchisee, you will benefit from a well-established and successful business model. Over the years, Domino’s has fine-tuned its operations over the years. Hence has ensured efficient processes, menu innovation, and effective marketing strategies.
Domino’s offers a wide range of pizza options, including vegetarian and non-vegetarian choices, along with side dishes, beverages, and desserts. The company continuously introduces innovative offerings tailored to the Indian palate. It includes the popular “Paneer Makhani” and “Peppy Paneer” pizzas. The company regularly updates its menu to cater to changing consumer preferences. This variety allows you to cater to diverse customer preferences and increase revenue streams.
Training and Support
Domino’s provides comprehensive training to franchisees and their staff. This includes training in food preparation, customer service, operations, and management. In addition, ongoing support is also offered to ensure smooth business operations.
Marketing and Advertising
As a franchisee, you can benefit from Domino’s national and local marketing campaigns. The brand’s strong advertising efforts help drive customer traffic to your store and enhance brand visibility.
Domino’s assists franchisees with site selection, store layout, design, etc. It thereby ensures that your outlet meets the brand’s standards and provides a pleasant dining experience.
Domino’s has a robust supply chain system. It ensures the timely delivery of high-quality ingredients and materials. This eliminates the hassle of sourcing and managing suppliers independently.
Strong Customer Base
Domino’s has a loyal customer base that appreciates the consistent taste and quality of its products. This customer loyalty can lead to repeat business and positive word-of-mouth referrals.
Online Ordering and Technology
The brand’s user-friendly website and mobile app facilitate convenient online ordering. Hence, makes it easier for customers to place and track their orders. Domino’s is known for its commitment to delivering pizzas promptly, often within 30 minutes of placing an order. This technological advantage can contribute to higher sales.
Room for Growth
Domino’s Pizza continues to expand its presence in India. Hence it provides franchisees with opportunities to open outlets in new locations and tap into growing markets.
The popularity of Domino’s Pizza and its strong demand can translate into favorable revenue and profit margins. However one needs to manage the business efficiently.
It is important to note that while owning a Domino’s Pizza franchise offers many benefits, success ultimately depends on factors such as location, operational efficiency, customer service, and local market dynamics. Before making a decision, thorough research, careful planning, and due diligence are essential to ensure a successful venture.
Frequently Asked Questions (FAQs):
What is the franchise fee for a Domino’s Pizza franchise?
The franchise fee can vary and will be discussed during the application process. It is advisable to directly contact Domino’s Pizza for specific fee details.
What is the profit margin in Domino’s Pizza franchise business?
The profit margin in a Domino’s Pizza franchise will vary based on several factors. It includes location, operational efficiency, competition, and local market conditions. Approximately, one can expect a gross profit margin of around 50% on the sales volume of a Domino’s Pizza franchise store.
Can I choose the location for my franchise outlet?
Domino’s Pizza will assist you in selecting a suitable location based on its market analysis and criteria.
What support does Domino’s Pizza provide to franchisees?
Domino’s Pizza provides training, ongoing support, marketing assistance, and access to its established brand and recipes.
Is prior experience in the food industry required to start a franchise?
While prior experience can be beneficial, Domino’s Pizza provides comprehensive training to ensure franchisees are equipped with the necessary skills.
How long does it take to set up a Domino’s Pizza franchise?
The setup timeline can vary, but it typically takes a few months from the initial enquiry to the launch of the franchise.
Can I own multiple Domino’s Pizza franchises?
Yes, Domino’s Pizza offers opportunities for multi-unit franchise ownership. The terms for owning multiple franchises can be discussed during the application process.