Find here a step-by-step guide about how to get an Exide battery dealership in India. Also, this article includes business investment, cost, profit, dealer margin, and contact details.
Exide holds the leading position in the lead-acid battery industry. For more than six decades, Exide has been one of India’s most reliable brands, enjoying an unrivaled reputation and recall. Currently, the company has nine factories strategically located all over India out of which 7 factories are dedicated to batteries and the other 2 factories manufacture Home UPS Systems.
Apart from India, Exide has subsidiaries in the UK, Singapore, and Sri Lanka and its exports span 45 countries across six continents in a growing list of overseas customers.
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Is Exide Battery Dealership Business Profitable?
Over the years, Exide has grown through a continuous and consistent focus and evolved as a brand with contemporary values. Exide’s brand character is almost live and embodies values of dependability and trust.
These values have been held very sacred by the company in every aspect of its operation and are reiterated in its commitment to all stakeholders, customers, shareholders, employees, and society.
The Exide brand has earned a unique status by becoming almost generic to the category with a very high unaided recall with the target audience. Hence, the Exide dealership is a highly prestigious business opportunity for entrepreneurs in the automobile field and the upcoming electronic vehicle(EV) industry.
Here are the 10 Steps to Start an Exide Battery Dealership
Broadly, you can adopt two different business models. Firstly, you can sell Exide batteries with other automobile-related products if you have already a shop. Otherwise, you can open an Exclusive Exide Battery store in your area.
For the first option, contact the local company representative. He will arrange the dealership agreement and supply of the product. If you want to open an exclusive store, then contact the company directly either through email or phone.
1. Research and Feasibility Study
Before diving into the battery dealership business, it’s essential to conduct thorough market research and feasibility studies. Understand the local market dynamics, competition, demand, and potential customer base in your target area. Evaluate the viability of starting an Exide Battery dealership by assessing factors such as market size, customer preferences, and growth prospects.
2. Location and Infrastructure
Selecting the right location is crucial for the success of your dealership. Look for areas with high vehicular traffic, industrial clusters, and residential neighborhoods with a need for power backup solutions. Ensure that the chosen location has sufficient space for storage, display, and customer interactions.
Invest in a well-designed and functional infrastructure that showcases the range of Exide batteries effectively. Create an inviting and organized space where customers can explore different battery options and receive expert guidance.
3. Registering Your Business
To establish a legal entity for your battery dealership, you need to register your business with the appropriate authorities. Consult with a legal professional to understand the registration process, required documentation, and any specific regulations or licenses applicable to your region.
4. Naming your Business
It is important to select an attractive name for your Exide dealership company. You can check our complete guide on the steps to follow on how to name a business to learn more.
5. Obtaining Necessary Licenses and Permits
In addition to business registration, you may need to obtain specific licenses and permits to operate your Exide Battery dealership. It is advised to contact the local authorities or regulatory bodies to determine the permits required for selling batteries, maintaining an inventory, and managing hazardous materials, if applicable.
Some of the basic licenses you will need are Trade Licence, – from your local municipality, Shop & Establishment Registration,
GST Registration, business insurance, etc.
6. Securing Financing
Starting a dealership requires an investment of capital. Evaluate your financial capacity and explore various financing options. You can consider self-funding, approaching banks for business loans, or seeking potential investors or business partners who share your vision. Prepare a detailed business plan outlining your financial projections, investment requirements, and potential returns on investment to attract funding.
7. Setting Up Inventory and Supplies
Collaborate with Exide Industries to establish a dealership agreement and understand the inventory requirements. Procure the necessary stock of batteries and related products based on market demand and customer preferences. Maintain an inventory management system to track stock levels, ensure timely replenishment, and optimize product availability.
8. Staffing Your Dealership
Hiring the right staff is crucial for delivering exceptional customer service and product knowledge. Look for individuals with experience in the automotive or battery industry who can effectively communicate with customers, address their queries, and provide professional assistance. Train your staff on Exide battery products, features, and benefits to ensure they are well-equipped to serve customers.
9. Promoting Your Dealership
To attract customers and establish your Exide Battery dealership as a go-to destination for battery solutions, implement effective marketing and promotional strategies. Here are some ideas to consider:
- Local Advertising: Advertise in local newspapers, radio stations, and magazines to reach your target audience. Highlight the benefits of Exide batteries and any special promotions or discounts you are offering.
- Online Presence: Create a website and utilize social media platforms to showcase your dealership, product range, and customer testimonials. Engage with potential customers through informative content, engaging posts, and timely responses to inquiries.
- Trade Fairs and Exhibitions: Participate in relevant trade fairs, exhibitions, and community events to increase brand visibility. Set up an attractive booth, offer product demonstrations, and distribute promotional materials to generate interest and capture leads.
- Referral Programs: Encourage satisfied customers to refer their friends, family, and colleagues to your dealership. Offer incentives such as discounts or rewards for successful referrals.
- Collaboration with Local Businesses: Establish partnerships with local mechanics, auto repair shops, and businesses in related industries. Offer them special pricing or commissions for recommending your dealership to their customers.
10. Customer Service and After-Sales Support
It is without saying, providing excellent customer service and after-sales support is crucial for building a loyal customer base. It not only creates greater confidence among customers but also helps in establishing a trustable brand in the industry.
Why Choose Exide Battery Dealership Business
Wide Battery Product Range
Exide offers a complete solution in areas of equipment selection, battery sizing, optimum room layout, installation, operation, and maintenance.
a. Automotive Battery
Exide manufactures, distributes, and sells a wide range of automotive batteries for two-wheelers, four-wheelers, and also three-wheelers.
b. Inverter Batteries
The inverter battery range includes tubular batteries, flat plate batteries, etc.
c. Industrial Batteries
The company’s industrial battery range is vast. The company provides batteries for Railways, Telecommunications, Power & Infrastructural projects, Tractor & Motive Power, Online/Offline UPS systems, miners’ cap lamps, etc.
d. Home UPS Systems
In the home UPS system, Exide provides both lower KVA and higher KVA batteries to consumers.
e. Solar Batteries
Exide manufactures solar batteries that ensure superior performance, high reliability & guaranteed service life.
f. Genset Batteries
The company manufactures and sells a wide range of Genset batteries. Also, the company provides this type of battery after customization according to the specific need of the client.
g. Submarine Batteries
Exide manufactures high-end submarine batteries conforming to the most stringent technical specifications and quality control standards. The company meets 100% demand of the Indian Navy with indigenous submarine batteries and also exports with permission of the Government of India.
Dealers get the advantage of associating with one of the biggest brands in the Battery industry. Some of the popular Exide battery brands are EXIDE, CHLORIDE, SF SONIC, CEIL, INDEX & DYNEX.
In addition, dealers get extensive marketing support, technical and service support, product warranties,
Exide Dealership Cost & Area Requirements
We didn’t find any specific information from the official website regarding the franchise cost or dealership investment. However, the major criteria are commercial retail space of a minimum of 200sq. ft to 250 sq. ft at a premium location.
Additionally, you must have an investment capacity of Rs 20 to 25 Lacs to start an Exide dealership business. However, the startup investment may vary depending on the location and store size.
Exide Battery Contact Details
You can meet a local sales representative and learn more about the availability and requirements to open an Exide battery dealership business in your desired location. You can also visit their official website and get the required information.
Apart from the Kolkata head office, Exide Battery has regional offices in major cities including Mumbai, New Delhi, Chennai, and Bangalore.
Frequently Asked Questions
How do I become an Exide Battery dealer in India?
You will need to follow some basic steps to become an Exide Battery dealer in India. It includes market research, selecting a location, registering your business, obtaining the necessary licenses and permits, securing funds, setting up inventory and supplies, hiring manpower, promoting your dealership, and focusing on customer service and after-sales support.
What are the requirements to start an Exide Battery dealership?
The requirements to start an Exide Battery dealership include having a suitable location, sufficient space for storage and display, necessary funds for investment, a valid business registration, and the ability to fulfill Exide’s dealership criteria.
How much investment is required to start an Exide Battery dealership?
The investment required to start an Exide Battery dealership can vary based on factors such as the location, size of the dealership, inventory requirements, and promotional activities. It is advisable to have a detailed business plan and seek guidance from Exide’s dealership representatives to determine the specific investment needed.
Profit Margin in Exide Battery Dealership
On average, you can expect to make a profit margin of around 20% to 25% from selling Exide battery products. You will get extra commissions and incentives for achieving company-set sales targets.
How can I promote my Exide Battery dealership?
You can promote your Exide Battery dealership through various means. It includes local advertising, online marketing, participating in trade fairs and exhibitions, offering discounts and special promotions, and building strong relationships with potential customers and local businesses.
Is technical knowledge required to start an Exide Battery dealership?
While having technical knowledge about batteries can be advantageous, it is not necessarily a requirement to start an Exide Battery dealership. Exide provides training and support to its dealers to ensure they have the necessary product knowledge and expertise to assist customers effectively.
What kind of support can I expect from Exide as a dealership owner?
As an Exide dealership owner, you can expect comprehensive support from the company, including training programs, marketing materials, product warranties, technical assistance, and regular updates on new products and industry trends.