Author name: Next What Business Research Team

NextWhatBusiness Research Desk represents the editorial research function at NextWhatBusiness.

Content published under the desk is based on independent research, operator-level observations, and analysis of small, medium, and franchise-led business models in India.

The focus is on practical decision-making — including capital requirements, operational effort, and risk factors — rather than promotional or brochure-driven information.

Some articles reflect editorial judgment based on observed patterns and may include opinionated analysis where appropriate.

Editorial oversight is provided by Rupak Chakrabarty, Editor, NextWhatBusiness.