Emerging as a quietly disruptive player in India’s QSR space, The Burger Company has announced it now operates 150 outlets across the country. The brand aims to hit 250 stores by 2027, focusing on expanding into smaller cities and bringing its unique “Desi Burgers for Desi Souls” concept to new corners of the Indian market.
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🍔 Fast-Growing QSR with a Local Twist
Founded in Gurugram in 2018, The Burger Company built its reputation on bold Indian-flavored burgers—think Tandoori Paneer and Butter Chicken Burgers—served with modern quick-service precision.
Its menu is a flavour-first reinvention of traditional burgers, aimed squarely at Indian taste buds. Partnered with a franchise-heavy model (over 95% franchise-owned outlets), the brand’s growth has been swift and focused.
📊 Strong Growth Metrics Back Expansion
The brand is growing fast upstream:
- 35% year-on-year sales growth
- Daily footfall per outlet: 80–100 customers
- Repeat rate: 44%
These figures are more than numbers—they signal a loyal base that keeps coming back for comfort food with an Indian twist, at an accessible price point.
Read: Best Fast Food Franchises in India
🌍 From Metros to Tier 3 & 4 Markets
While it started in North India with over 80 outlets, the brand now also has 30+ in the West, 25 in the South, and 15 in the East. Recent openings include towns like Guwahati, Jaunpur, Jagdalpur, and Kolar, where outlets reportedly turned profitable within 60 days. It clearly demonstrates that the brand’s appeal transcends geography and is resonating even in smaller cities.
🎯 Founder’s Vision: Outreach + Innovation
Neelam Singh, Founder and CEO of The Burger Company, said:
“We are thrilled to celebrate 150 outlets—a testament to our vision of redefining the Indian QSR experience with locally inspired flavors… We aim to reach 250 outlets by 2027, bringing innovative, value-driven dining to more Tier 3 and 4 markets…”.
Splintering from the typical burger chain strategy, Singh positions the brand at the intersection of affordability, flavour, and franchise scalability.
🛠 Growth Built on Franchise Power & Operational Discipline
What stands out is the brand’s proven franchise-first expansion model, where nearly every outlet is owned and run by local partners. This allows for rapid territory entry and keeps costs lean.
On the operations side, maintaining a consistent quality experience—whether in Delhi or Jagdalpur—is non-negotiable. The Burger Company works hard to replicate service and taste standards across outlets, regardless of location.
Additionally, the company leverages food delivery aggregators like Zomato and Swiggy, maintaining strong online ratings (above 4.1), which further extends reach and brand visibility.
🔍 Why This Expansion Strategy Works
- Localised menu appeal: Customers in smaller towns enjoy global-fusion with an Indian touch.
- Franchise-led growth: Local entrepreneur-partners carry both ambition and community knowledge.
- Efficient operations: New outlets scale quickly, often turning profitable within weeks.
- Omnichannel visibility: Physical presence and strong online engagement drive footfall and trust.
🚀 Looking Ahead: Toward 250 Stores & New Products
As the brand powers toward 250 outlets by 2027, it plans to widen its menu and add new product categories—likely including seasonal or regional launches, as well as healthier or premium burger options. The core objective remains consistent: offer value‑driven dining with bold flavours across tier-3 and tier-4 markets.
In addition, the brand will continue to rely heavily on franchise partnerships, seeking local operators who can mirror its youth-centric branding and brand ethos in their communities.
📝 Quick Snapshot
| Attribute | Detail |
| Current Outlet Count | 150 across India |
| Expansion Goal | 250 outlets by 2027 |
| Franchise-Owned Ratio | ~95% |
| Regional Spread | North 80+, West 30+, South 25, East 15 |
| Sales Growth YoY | ~35% |
| Avg Daily Footfall | 80–100 customers |
| Repeat Rate | ~44% |
| Target Markets | Tier 3 & 4 cities nationwide |
✅ Final Word
With 150 outlets and a strong growth engine, The Burger Company is proving that a homegrown QSR brand can expand beyond metros with smart strategy, digital agility, and food-first execution. Its bold vision to scale to 250 outlets by 2027, especially in underserved towns, is a powerful bet on the next wave of mainstream Indian dining.
Stay tuned as this brand reshapes what burger lovers expect—one desi patty at a time.
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