Technosport Opens First Retail Outlet in Andhra Pradesh, Eyes Rapid Expansion
TechnoSport, one of India’s fastest-growing activewear brands, has unveiled its first exclusive brand outlet (EBO) in Andhra Pradesh. Located in Vijayawada and spread across 1,800 sq ft, the outlet marks a major milestone in the company’s South India expansion strategy.
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A Strategic Step into Andhra Pradesh
This new outlet brings TechnoSport closer to its ambitious goal of operating 50 exclusive stores by the end of 2025. This will be Technosport’s 14th store nationwide and its first in Andhra Pradesh.
Positioned in the heart of Vijayawada’s fitness-conscious community, it aims to connect with athletes and urban fitness enthusiasts seeking performance apparel fitted for Indian climatic conditions.
The outlet opening coincided with a community fitness event titled “High 5 TechnoSport”, in collaboration with local running and cycling clubs. The event included a 5K marathon and a cyclothon, culminating in a ribbon-cutting ceremony and giveaways like branded T-shirts and fitness accessories.
TechnoSport’s Position & Product Philosophy
Founded in 2007/2015 (sources vary) in Tamil Nadu, TechnoSport specialises in high-performance activewear. It blends advanced textile technology—such as moisture-wicking, UV protection, wrinkle resistance, and antimicrobial treatments—with accessible pricing between ₹200–700 per piece.
In FY2023, the brand crossed the ₹300 crore revenue milestone and sold over 12 million garments. It currently operates through 8,000+ retail touchpoints across more than 15 states, with over 85% of business from offline retail channels.
TechnoSport plans to capture 10% of the Indian activewear market in the next five years, eyeing revenues of ₹1,000 crore while exploring global markets such as the Middle East, Singapore, and Africa.
Expanding South India Footprint
South India remains central to TechnoSport’s growth plans. In FY24, the brand launched about 15–16 new stores across Karnataka, Tamil Nadu, Telangana, and Andhra Pradesh, using multiple retail formats like flagship stores, mall units, and shop-in-shops.
Following earlier store launches — including Coimbatore (R.S. Puram) and Hyderabad (Tolichowki) — the Vijayawada outlet emerges as a strategic addition in Andhra Pradesh. The Hyderabad store itself became the brand’s 7th in South India, reinforcing TechnoSport’s expanding footprint in the region.
Local Engagement & Community Focus
Unlike conventional store openings, the Vijayawada launch leveraged a fitness fest to engage the community. The event featured Zumba, the ribbon-cutting, and branded merchandise distribution—a tactic aimed at both brand visibility and building activewear culture locally.
TechnoSport aims to blur lines between offline and online channels by integrating local store experiences with its digital presence. The brand sells through e-commerce platforms (Amazon, Flipkart, Zepto, and its website) and over 8,000 retailers across India.
Tech-Led Product Edge & Innovation
TechnoSport positions itself as a homegrown innovator in activewear fabrics tailored for Indian weather. Its R&D-driven products include UV-protective, moisture-managing, anti-microbial, and wrinkle-resistant garments. It recently launched TechnoWarm for cold weather and improved performance wear with UPF50+ features.
The brand’s manufacturing base includes a facility in Erode, Tamil Nadu, backed by a ₹150 crore investment and targeting 5,000 jobs over five years. Expansion plans include doubling capacity and strengthening global export readiness.
Growth Trajectory & Future Outlook
- Store expansion: From 10 exclusive stores in early 2025 to a projected 50 by year-end
- Revenue targets: Aiming for ₹1,000 crore within five years while maintaining growth rates of 30–40% per annum.
- International expansion: Intent to enter African, Southeast Asian, and Middle Eastern markets.
The Vijayawada store underscores TechnoSport’s commitment to strategic expansion through quality, innovation, and active lifestyle engagement.
Fast Facts: TechnoSport Overview
- Foundation Year: 2007 / 2015 (brand launch)
- FY23 Revenue: ₹300+ crore
- Units Sold FY23: Over 12 million garments
- Active Retail Touchpoints: 8,000+ stores across 15+ states
- Retail Formats: Flagship, high street, mall, shop-in-shop outlets
- Retail Channels: EBOs, franchise stores, online, GT distribution
- Expansion Goal 2025: 50 exclusive outlets
- Andhra Pradesh Presence: Vijayawada – 1,800 sq ft (first AP outlet)
Takeaway
TechnoSport’s entry into Andhra Pradesh with its first exclusive store in Vijayawada marks a significant step in its growth journey. The brand is harnessing physical stores and local community engagement to build affinity in fitness-conscious cities. Positioned at the intersection of innovation, performance, and affordability, TechnoSport is carving out a new path in India’s burgeoning activewear market. Its continued expansion across South India primes it for national and global scale in the years ahead.
