Volkswagen Expands to Patiala with New Showroom & Service Center

In a move that signals growing demand in India’s Tier-II cities, Volkswagen India has just added a shiny new showroom and service facility in Patiala, Punjab. The facility, operated by VNB Auto, offers customers a complete package—everything from car sales to service and spare parts—right under one roof.

This latest launch is more than just a brick-and-mortar milestone. It speaks volumes about how serious Volkswagen is about building stronger connections with Indian customers outside the metro bubble. Patiala may not be the first city that comes to mind when you think of a luxury car buying experience, but clearly, that’s changing.

A Look Inside the New Setup

The new Volkswagen Patiala showroom is 4,000 sq. ft., enough to comfortably showcase five cars at a time. It’s sleek and minimalistic and oozes that typical VW vibe—clean lines, crisp lighting, and a quiet sense of confidence. Adjacent to it is a workshop spread across 12,000 sq. ft., complete with six service bays and a team of well-trained technicians.

The service area isn’t just about regular maintenance either. It handles everything from routine checkups to more intensive repairs, and of course, stocks genuine Volkswagen parts. That should offer some peace of mind to anyone worried about getting stuck with knockoffs in the aftermarket.

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Why Patiala, Though?

Good question. According to Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, expanding to places like Patiala is a strategic move. He believes that cities like these are becoming key growth centers, especially as more Indians in smaller towns develop an appetite for premium cars.

And honestly, he’s got a point. With rising incomes and increasing exposure to global brands, many folks in Tier-II and Tier-III cities now see owning a Volkswagen as a realistic goal, not a pipe dream. Gupta even mentioned how this new facility is part of VW’s bigger plan to deepen customer engagement and offer consistent support no matter where the buyer lives.

A Boost for Local Employment & Ecosystem

Beyond the glitz and glamour, showrooms like these also inject life into the local economy. They create jobs—not just for sales and service staff—but also for folks in logistics, cleaning, admin, and more. So it’s not just about selling cars; it’s also about contributing to the regional growth story.

Plus, as people become more environmentally conscious and start looking at safer and better-engineered vehicles, brands like VW, known for their German build quality, could see a lot of takers.

Part of a Larger Expansion

The Patiala launch isn’t a one-off. Volkswagen India has been steadily beefing up its network presence, which now stands at over 142 sales and 124 service touchpoints across 115+ cities. That’s a pretty solid footprint for a brand that, until a few years ago, was often seen as niche.

The aim is simple: reduce the distance between the brand and the buyer. And if that means heading into smaller markets where aspirations are growing faster than traffic jams in Delhi, then so be it.

Final Thoughts

It’s easy to get caught up in the usual news cycle of big launches and global tie-ups, but moves like this one in Patiala are equally important. They show that Volkswagen isn’t just catering to elite metro customers anymore. It’s tapping into India’s changing car culture—one city at a time.

And frankly, it’s about time brands started looking beyond the obvious hotspots. Because when it comes to ambition, cities like Patiala are no less driven.