Radisson Launches “Radisson Flights” to Let Guests Book Hotels and Air Tickets Together

Radisson Hotel Group has unveiled Radisson Flights, a new integrated booking service that allows users in India to reserve flights and hotel stays in one seamless transaction. Powered by a partnership with global travel-tech firm Etraveli Group, the offering aims to make travel planning more efficient and user-friendly.

✈️ A New Chapter in Digital Travel Booking

Traditionally, hotels and airlines have operated in separate systems. With Radisson Flights, the hotel chain is entering a next-level phase of digital transformation.

Developed in collaboration with Etraveli Group, whose platforms power booking engines for travel providers worldwide, the service provides real-time flight inventory and seamless booking through the Radisson website and app.

Launched in 13 European markets such as the UK, Germany, France, Spain, Sweden, and also in the U.S., the platform is now extending to India—marking a key step in its global rollout.

For travellers, it means time savings and convenience: no more juggling between multiple websites to lock in flights and rooms.

🌍 Why India Is a Key Market Now

India’s travel landscape is changing fast. Consumers increasingly expect frictionless, technology-first experiences. Radisson Flights aims to meet that demand head-on.

Nikhil Sharma, the Managing Director and COO of Radisson Hotels South Asia, emphasised that Radisson is expanding its digital footprint to offer travellers the convenience of booking flights and stays under one trusted platform.

This India launch is part of a phased strategy across 14 countries, aligning with Radisson’s global ambition to reshape the travel booking experience.

🧠 What’s Behind the Tech: Etraveli Group

Etraveli Group is the global booking engine behind many flight-search platforms. The Swedish firm operates brands like GoToGate, FlightNetwork, TripStack, and Mytrip websites. It reaches over 30 million annual passengers across more than 50 markets.

Its powerful backend technology enables Radisson to offer automated flight search, real-time availability updates, and competitive pricing—all within its own interface. Travellers no longer need to leave Radisson’s site to purchase air tickets.

Johan Elwin, Chief Commercial Officer at Etraveli, called the launch a strategic step in delivering “simple, streamlined booking services” to customers across various markets.

💡 Benefits for Guests & Radisson

For users, the combined booking feature is a time-saver. It lets travellers:

• Select flights and hotel nights in one workflow
• Access transparent pricing and immediate confirmations
• Save time and avoid platform hopping

For Radisson, the offering strengthens direct booking channels and deepens guest loyalty. As hotels worldwide compete fiercely for packaged travel bookings, this move helps Radisson capture more bookings on its own digital channels rather than through external aggregators.

🚀 Strategic Implications for the Hospitality Industry

Radisson’s bold move signals its transformation from a lodging provider to a full-service travel platform. Cloud-based services like Radisson Flights exemplify how hotel groups can expand their value proposition beyond rooms to full travel journeys.

Industry experts believe this may inspire other hotel chains to form partnerships—both with flight platforms and ancillary services like airport transfers and local tours.

This trend aligns well with post-pandemic consumer behaviour, which favours frictionless and flexible travel arrangements.

🧳 Looking Ahead: Expansion and Integration

Radisson plans to roll out the Flights offering not only across India, but throughout its global footprint as part of a broader digital strategy. As it scales to more regions, Radisson could further integrate add-ons such as local experiences, airport transport, or multi-stop trip planning.

For now, India is a central test market, given its rapid digital adoption and rising travel demand. The success here may determine how Radisson’s travel platform evolves elsewhere.

✅ Summary Table

👥 Final Thoughts

Radisson Hotel Group’s launch of Radisson Flights is more than just a convenience for travellers. It marks a strategic push into integrated digital services, aiming to lock in guest loyalty by becoming a one-stop travel shop.

What makes the story compelling is the collaboration with Etraveli Group—whose proven tech backbone enables Radisson to go beyond hotels and build an extended travel experience. In doing so, Radisson positions itself as a pioneer in digitally enabled hospitality, especially in fast-growth markets like India.

This initiative signals a broader shift in the industry: one where hotel brands increasingly become full-scope travel platforms, balancing convenience, control over customer journey, and smarter monetization—rather than mere room providers.