P.F. Chang’s Opens Third Mumbai Outlet In Andheri West, Accelerating Its India Expansion

Pan‑Asian dining major P.F. Chang’s has launched its third restaurant in Mumbai, setting up shop at Morya Landmark, Andheri Lokhandwala. The new outlet follows earlier openings in Lower Parel (2024) and Khar (2024) and takes the brand’s India tally to five, including locations in Gurugram and Noida.

Location & Capacity

• Address: Unit G2, Ground Floor, Morya Landmark, Off Link Road, Andheri West.
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• Footprint: 5,000 sq ft across two levels with 160 indoor seats and a 24‑seat alfresco deck.
• Hours: 11 a.m. – 11 p.m., seven days a week, mirroring the chain’s global operating template.
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The dining room features an open kitchen, jade‑green accent walls and a hand‑painted mural of Chang’s signature twin stone horses, a motif replicated from the company’s U.S. flagships.

Menu Highlights

The Andheri kitchen offers a full international menu alongside India-exclusive items developed by local culinary director Chef Bala Balachandar. Diners can expect:

Category Signature Dishes Price Range*

• Starters – Dynamite Shrimp, Chang’s Lettuce Wraps: ₹595–₹795
• Dim Sum & Sushi – Prawn Hargao, California Roll: ₹525–₹875
• Mains – Mongolian Tenderloin, Kung Pao Paneer: ₹795–₹1,225
• Desserts – Great Wall of Chocolate, Coconut Sticky Rice: ₹475–₹625

*Indicative, inclusive of taxes. The company said 30% of ingredients—vegetables, poultry and select sauces—are locally sourced to keep flavours fresh and supply chains resilient.

Transactional Details & Growth Targets

The outlet is operated under master franchisee Gourmet Investments Pvt Ltd (GIPL), part of the Bharti Family Office that also runs PizzaExpress, Chilli’s and Ministry of Crab in India. GIPL invested ₹14 crore in fit‑out and kitchen equipment and expects the restaurant to reach cash break-even within nine months.

• Staffing: 110 employees, of whom 70% are first‑time hospitality workers trained at GIPL’s in‑house academy.
• Throughput Goal: Serve 1,000 covers per day at full ramp‑up, translating to monthly revenue of ₹2.2 crore.
• Digital Sales: A dedicated takeaway entrance supports delivery via Swiggy Dining and Zomato Pro; management targets 25% sales from off‑premise channels in Year 1.

“Andheri West is Mumbai’s fastest‑growing dining corridor. A large residential catchment, strong cinema traffic and high delivery density make it perfect for our next Chang’s,” said Anjan Chakraborty, CEO, GIPL.

Brand Strategy In India

P.F. Chang’s entered the country in early 2024 with a flagship at One Lodha Place, Lower Parel. The company’s stated roadmap is to have 10 Indian restaurants by 2027, with a focus on Mumbai, Delhi NCR, and Bengaluru.
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Key pillars of the roll‑out:

• Tier‑1 Clusters First – Build brand equity in premium high‑street and mall destinations before exploring satellite cities.
• Menu Localisation – Retain 70% of the global menu, add vegetarian mains and no‑pork variants to suit regional preferences.
• Omnichannel Sales – Drive incremental revenue through e‑commerce meal kits and corporate catering, which already contribute 12% of Mumbai turnover.

Market Context

India’s organised Pan‑Asian casual‑dining segment is valued at ₹6,500 crore and is growing 18% annually, led by rising disposable incomes and travel‑influenced palates. Western Suburbs—Bandra to Andheri—account for nearly one‑third of Mumbai’s premium dining transactions. The Andheri launch positions P.F. Chang’s at the heart of this demand curve.

What Customers Can Expect

• Experience: Table‑side wok presentations, theatrical dessert platters and a curated mocktail list featuring Lychee Collins and Sichuan Sour.
• Value: Average ticket size of ₹2,200 for two, aligned with other premium casual brands in the micro‑market.
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• Safety & Tech: QR‑code menus, UPI‑first payments and HACCP‑certified kitchens.

Looking Ahead

GIPL confirmed lease negotiations for locations at Phoenix Palladium (Kurla) and UB City (Bengaluru). Fit‑outs will begin by August, keeping the brand on track for its 10‑store milestone.

“India is one of our top five new markets worldwide,” said Kristen Briede, President, Global Brands, P.F. Chang’s. “The consumer response in Mumbai gives us confidence to accelerate.”
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With the Andheri West opening, P.F. Chang’s strengthens its foothold in India’s most competitive dining city, betting on a blend of global consistency and local relevance to win repeat guests and capture the premium Pan‑Asian spend.