MG M9 EV Limousine Launched in India at ₹69.90 Lakh, Bookings Open

JSW MG Motor India today unveiled the MG M9, its luxury electric limousine, under the premium MG Select sub-brand. With an introductory ex-showroom price of ₹69.90 lakh, the M9 targets high-end buyers and starts bookings with a token amount of ₹1 lakh. This marks MG’s bold entry into India’s luxury EV limousine space.

Deliveries are scheduled from August 10, 2025, and customers can reserve through 14 MG Select experience centres across 13 cities or via the MG Select website.

🎯 Segment Rivalry

The MG M9 is designed to take on luxury MPVs like the Kia Carnival and Toyota Vellfire, combining eco‑friendly electric power with premium limousine comfort.

As MG’s most expensive product yet in India, it also taps into rising demand for EVs in the luxury segment.

⚙️ Performance & Range

• Battery: 90 kWh NMC, fast-charging from 30% to 80% in 30 minutes.
• Powertrain: One electric motor, delivering around 245 PS and 350 Nm torque.
• Claimed range: Up to 548 km on MIDC cycle.
• Home charging: Comes with an 11 kW wall‑box and a 3.3 kW portable charger

🧘‍♂️ Luxurious Interior & Comfort

The M9 is crafted for opulence and relaxation:

• Seating: “Presidential” seats with 16‑way adjustment, heating, ventilation, and eight massage modes
• Ambience: Dual “yacht-style” sunroofs, 64‑colour ambient lighting, and Cognac brown leather‑suede upholstery
• Audio & storage: 13‑speaker system, 55 L front trunk (“frunk”), and total luggage space of 1,720 L

The cabin design supports sliding doors and intelligent armrest controls, adding convenience and grandeur

🛡️ Safety & Technology

Safety is a strong point for the M9:

• Crash protection: Built with high-strength steel and equipped with seven airbags.
• ADAS: Level 2 advanced driver-assistance systems and driver-monitoring ensure advanced safety.
• Global certifications: Earned 5‑star ratings from both Euro NCAP and ANCAP.

🌐 Exterior & Design

• Styling: Features a bold trapezoidal grille, split LED headlights, waterfall rear LED bar, and heated ORVMs.
• Wheels: Rides on 19‑inch ContiSeal™ self‑sealing tyres that resist punctures.
• Colours: Pearl Lustre White, Metal Black, and Concrete Grey.

🏙️ Market Strategy & Positioning

The M9 is the flagship offering of MG Select, JSW MG’s new luxury retail arm. Following the Cyberster, it represents the brand’s vision of “connected, electric, and luxurious” automotive experiences.

Bookings initially opened in May, with a token of ₹51,000, before the current ₹1 lakh booking format.

The vehicle is assembled locally via the CKD route and retailed exclusively through MG Select showrooms.

With this launch, MG competes with ICE luxury MPVs while also leading in India’s electric limousine segment.

📅 Key Milestones

• Booking Start: May 2025 (₹51,000 mode), now ₹1 lakh
• Launch Date: July 21, 2025
• Bookings Open: Online & at MG Select Centres
• Deliveries Begin: August 10, 2025
• Ex‑Showroom Price: ₹69.90 lakh
• Variant: Single ‘Presidential Limousine’

✅ What It Means

MG’s M9 addresses a niche market merging luxury, electric mobility, and spacious MPV utility. It sets a new benchmark for premium EVs below ₹1 crore. With robust range, fast charging, plush comfort, and advanced safety, MG positions itself as an elegant alternative to ICE luxury vans. The success of the M9 will hinge on its acceptance among affluent and tech-savvy consumers.

With the MG M9, JSW MG Motor India showcases its ambition to lead India’s luxury EV market. The limousine’s elegance, combined with electric practicality, could redefine premium family and chauffeur-driven mobility.