Envi Salons Expands in Pune – A New Luxury Outlet Opens in Aundh

When you think of Pune, most people imagine its buzzing IT corridors, student-packed cafés, and its ever-growing appetite for premium lifestyle experiences. Over the last decade, the city has quietly transformed from a laid-back university town into one of India’s most dynamic urban markets. And that’s exactly why brands like Envi Salons are paying close attention.

Earlier this week, the luxury salon chain unveiled its brand-new outlet in Sanewadi, Aundh, which has quickly become one of Pune’s trendiest and most affluent neighbourhoods. For those who know Aundh well, it’s no surprise—high-rise apartments, boutique cafés, and a crowd that doesn’t blink twice before splurging on good experiences.

So, what makes this particular launch worth talking about? Well, a couple of things.

The Salon Experience – Not Just Another Haircut

Let’s be honest. Salons in India are everywhere. From local parlours tucked into small lanes to big chains in malls, the choice is overwhelming. But Envi has always positioned itself differently—it’s not trying to be “affordable for everyone,” and it’s not chasing the discount-hungry crowd either. Instead, it’s built its reputation around luxury, personalisation, and that little extra attention to detail.

The new Aundh salon is designed with this philosophy in mind. Think clean, modern interiors, soft lighting, and sleek seating that immediately gives you the feeling you’re in safe (and stylish) hands.

“We’ve never wanted to be a volume-driven salon chain. Our focus is on quality over quantity. When customers walk into Envi, they should feel they’re walking into a space designed just for them,” said Rohit Shinde, Regional Operations Head at Envi Salons, at the opening.

According to brand notes, the outlet will feature signature treatments like Fusio Dose hair rituals, glossy gel polishes, and advanced pedicure therapies.

Why Aundh? The Location Play

Let’s zoom in on the geography for a second. Pune has a bunch of micro-markets—Koregaon Park, Baner, Hinjewadi, Viman Nagar—and each comes with its own consumer vibe. Aundh, though, is special. It has evolved into this mix of upscale housing, buzzing food joints, boutique shopping, and most importantly, a clientele that actively seeks premium experiences.

“Aundh is aspirational. It has a young crowd, it has professionals, and it has families with strong purchasing power. From a franchisee perspective, it’s the perfect mix,” explained Priya Kulkarni, the franchise partner for the Aundh outlet.

The Envi outlet has come up in Sanewadi, which is right in the heart of Aundh. The area has enough foot traffic, plenty of disposable income floating around, and, let’s face it, an image-conscious crowd that isn’t shy about paying for quality grooming. From a franchise perspective, this is a textbook location choice—one that balances aspiration with market demand.

Launch Day Buzz – Small, Sophisticated, and Smart

The launch wasn’t your over-the-top, red-carpet affair. Instead, it was a carefully curated event, attended by lifestyle influencers, local content creators, and a few industry insiders. Guests were treated to personalised service previews, premium giveaways, and a warm hospitality experience.

And honestly, that’s a clever move. Instead of throwing a massive PR-heavy party, the brand focused on the people who matter most in today’s digital-first world—the folks who can share their experiences online and build organic buzz. After all, one Instagram reel of a glossy new salon interior often works better than a newspaper ad that no one remembers.

“It felt warm and premium at the same time. I tried their Fusio Dose hair ritual, and honestly, my hair hasn’t felt this good in months,” said Richa Shah, a Pune-based lifestyle blogger who attended the opening.

The Bigger Picture – Growth of Luxury Salons in India

Now, let’s zoom out a bit. The Indian salon industry is massive—by some estimates, the beauty and wellness sector is worth over ₹1.2 lakh crore and growing at double-digit rates. Within this, the premium and luxury segment has carved out its own loyal customer base.

What’s driving it? A mix of factors. Rising disposable incomes, more exposure to global trends, and yes, the Instagram culture of always looking “camera ready.” Add to that the fact that Indian consumers are now more health-conscious and willing to spend on self-care.

“We are seeing a strong shift where people don’t see beauty services as an indulgence anymore. It’s part of their lifestyle—just like fitness. That’s why we believe luxury salons will only grow faster in the next five years,” noted Shinde.

What This Means for Franchise Players

Here’s where the story gets interesting for anyone looking at franchising opportunities. The salon industry, despite being competitive, still offers plenty of room for growth—if you pick the right brand and the right location.

Envi’s expansion is a classic case study. By entering a market like Aundh, they’re not just opening another store; they’re reinforcing their brand positioning. They’re saying: we belong in aspirational neighbourhoods, with aspirational customers, and we’re here to stay.

For potential franchise partners, this is a strong indicator that Envi knows its audience well. It’s not spreading itself thin across random markets. It’s being deliberate, choosing neighbourhoods where the probability of repeat customers and high-value spend is naturally high.

“As a franchisee, what drew me to Envi was their clarity of brand. They don’t want to be everywhere; they want to be in the right places. That gives me confidence that my investment is protected,” added Kulkarni.

Key Takeaways

• Location Strategy: By opening in Sanewadi, Aundh, Envi is tapping into one of Pune’s most lucrative micro-markets.
• Consumer Insight: The brand clearly understands that today’s customers want more than just grooming—they want an indulgent experience.
• Franchise Signal: For investors, this expansion shows how premium salon franchises can thrive even in competitive cities like Pune, if the positioning is right.
• Market Trend: Luxury and personalised beauty services are on the rise, driven by India’s younger, urban, and image-conscious population.

Final Thoughts

At the end of the day, the launch of Envi’s Aundh outlet isn’t just about another fancy salon opening its doors. It’s about a brand doubling down on its luxury-first promise, a franchise network signalling confidence in India’s premium beauty market, and a city (Pune) that’s increasingly hungry for lifestyle experiences that go beyond the basics.

Will it work? If you look at the patterns—consumer behaviour, market demand, and Envi’s record—the odds seem pretty strong. Sure, competition will always be there, but sometimes it’s not about being the cheapest or the most widespread. It’s about being the most desired. And right now, Envi seems to be playing that game very, very well.