NextWhatBusiness is an independent editorial platform focused on helping readers make clearer decisions about small business and franchise opportunities in India.
Rather than promoting business ideas or selling opportunities, the site examines capital requirements, operational realities, and risk factors that are often overlooked in brochure-driven or list-based content. The emphasis is on practical decision-making — including when a business idea or franchise may not be suitable.
Content on NextWhatBusiness covers business ideas, franchise evaluations, compliance basics, and operational considerations relevant to first-time entrepreneurs and small business owners. Articles are published under the NextWhatBusiness Research Desk and are based on independent research, observed operating patterns, and real-world business experience.
NextWhatBusiness was founded in 2010 by Rupak Chakrabarty and is editorially overseen by him. The platform follows an opinion-aware editorial approach, combining research-backed information with judgment intended to help readers avoid costly mistakes.
NextWhatBusiness does not act as a franchise broker, does not promote brands for commissions, and does not guarantee outcomes. Views expressed are editorial in nature and meant to support informed thinking before investment decisions.
For editorial clarifications or feedback, readers may use the contact page.