Croma Opens Third Store in Thane, Hits 106 Locations Across Maharashtra

Tata Group’s consumer electronics retail giant Croma has opened its third store in Thane, marking a key milestone with a total of 106 Croma outlets across Maharashtra.

🛍️ A New Flagship in Thane West

Located at Mahavir Business Park, opposite Eternity Mall and near Teen Hath Naka flyover, the new 7,661 sq ft flagship spans two floors. It joins Croma’s existing outlets in Thane, offering up to 15% launch discounts on select electronics until August. The store reinforces Croma’s policy: deliver premium products and convenience to increasingly tech-conscious metro regions.

Visitors can explore a wide array of electronics—from smartphones and laptops to TVs and home appliances—alongside expert advice and large-format shopping comfort.

📍 Deepening Maharashtra Presence

With this launch, Croma’s Maharashtra network includes over 106 stores across cities such as Mumbai, Pune, Nagpur, and Thane. In FY24 alone, the brand added 149 new stores, expanding into more than 50 new cities across the state and nationwide. This rapid expansion illustrates Croma’s consistent push into Tier II and III markets.

Their Maharashtra footprint now includes 17 stores in Pune, 5 in Nagpur, and multiple outlets across Thane, reinforcing Croma’s dominance in the consumer durables retail space.

🧠 Retail Strategy: Why Thane?

A Croma spokesperson highlighted that Thane is now a fast-growing residential and commercial hub within the Mumbai Metropolitan Region. With rising disposable incomes and demand for premium gadgets, introducing a third store here aligns with customer expectations for accessible, experience-driven retail.

The sizable local footfall and lifestyle evolution position Thane as a priority for omni-channel growth—Croma is clearly betting big on it.

🌟 Shopping Perks & Customer Experience

• The new store offers more than just products:
• Special launch promotions and product bundles
• Expert-guided demos and comparisons
• Delivery and installation services
• Lifestyle-driven zones focused on home entertainment, work-from-home setups, and smart gadgets

This holistic retail experience directly supports Croma’s promise of world-class service and customer support in electronics retail.

🌐 Expansion Insights & Broader Goals

Croma’s aggressive growth trajectory is noteworthy. By the end of FY24, the brand had added 149 stores in Maharashtra alone, entering 50+ new cities across the state and country. Additionally, it debuted 13 Apple-exclusive “Tribe by Croma” stores in select metros.

Tata’s electronics chief explained: “Our mission is to delight customers with expert advice, lifetime service, and access to the latest gadgets—even in fast-growing suburbs.”

In Thane, this strategy takes shape clearly: a full-format store with brand depth and customer focus.

📋 Quick Facts – Croma in Maharashtra

💡 What This Means for Consumers & the Market

Croma’s new Thane store isn’t just another retail point—it’s a signal that organised electronics retail is no longer limited to metros. As urban fringes like Thane grow richer and more tech-savvy, having dedicated, experience-driven outlets is key.

For consumers, that means access to expert advice, transparent pricing, and authentic products—without navigating crowded downtown malls.

For competitors, it’s a clear message: market expansion is now about going local and building trust—not just opening stores in big cities.

✅ Final Thoughts

With its third Thane store and 106 total outlets in Maharashtra, Croma underscores its commitment to deeper reach and elevated retail experiences. The strategy is clear: appeal to evolving consumer lifestyles, stay physically accessible, and reinforce Tata’s trusted brand promise.

If tier-II suburbs like Thane are defining India’s next retail frontier, brands like Croma are well ahead in making that journey meaningful—store by store.