Do you want to start a tattoo parlor business? If yes, read this article to learn the basic steps to start a tattoo shop.
The tattoo parlor retail business is perfect for those individuals who are an aspiring tattoo artist and passionate about the art of tattooing. However, to be successful in the tattoo parlor business, one must have a certain level of professionalism apart from a skillful tattoo artist.
Here are the Steps to Start a Tattoo Shop/ Parlor Business
Skills Required to Start a Tattoo Parlor
If you are not a tattoo artist and you want to open a store, it is advisable to get proper training and expertise to learn the art of tattooing. There are many institutes who now run short term courses on tattoo and body piercing art. Attend the course and learn the art.
After you finish learning the art, it is advised to work as an apprentice with a reputed tattoo parlor for a few years to learn the trade in deep.
Tattoo Parlor Business Plan
Create a detail business plan of your tattoo parlor business. Determine the store size, how many stuff you will be having, who will be your niche and what kind of tattoo designs you will be offering and what will be your promotional strategy.
Also, calculate the startup cost of your shop and expected revenue earnings. You will need to have POS software, from where you can also analysis traffic details, profit and loss, inventory etc.
Compliance For Tattoo Parlor
Every state and country have a different mode of license requirements to start tatto0 parlor business. For example, in the United States, there are specific guidelines in starting and running a tattoo parlor.
In India, tattoo industry largely comes under the informal sector. However, the minimum you will need to have a studio license to run a tattoo parlor. Contact your local health department to have the necessary permit for a tattoo store establishment as is related to body art. Always ask for written permission from parents if the client is under the age of 18 looking for a tattoo.
Tattoo Parlor Location
As any retail business location is one of the important factors for the tattoo parlor business. Select a store location with a high traffic density of teenage, young and college goers. Also, it is a great idea to have a location within a mall or shopping center. If you are starting with less budget, ensure at least space is easily accessible to customers.
Set up & Equipment for Tattoo Parlor
After you select the retail space, the first thing you need to have a detail floor plan of your tattoo shop. Get equipped according to the plan. Give a professional, cool and comfortable ambiance inside the store. Use some display flash with popular tattoo designs.
Apart from the furniture, you will need to have a needle for inking, ink, tapers, tools, oils, tattoo guns etc. Keep your store always clean and your sterilize you’re the equipment after every use. If you are not ready to invest in sterilizing equipment, never use a needle twice. This will generate the client’s confidence.
Name Your Tattoo Parlor Business
Choose a soft, memorable, easy-to-spell name for your tattoo parlor business. It may seem not so important, but if you want to create a brand for yourself, choose a name which customers can easily relate to your services. Check whether a relevant domain name is available or not if you plan to create a website for your tattoo shop.
Hire Skilled Manpower
Choose employee who is expert and professionally trained in tattooing. It is important to have soft, friendlier employee who can make good impression in time of interacting with your esteemed customers. If you can’t find one and have less money to advertise, post job advertisement in free job sites.
Promote Your Tattoo Parlor
There are many low-cost ways of promoting your tattoo parlor business. Apart from distributing brochures and pamphlets, You can also promote your shop through local TV channels and FM radio advertisement. Also, establish an online presence of your tattoo parlor business. With a blog on your website, you can educate your customer about cleaning or caring options for a tattoo.