How to Become an Instagram Influencer

Do you want to become an Instagram influencer? If yes, find here a step by step guide on how to become successful in Instagram marketer.

Instagram Influencer marketing involves businesses developing relationships with influential people (especially online) in order to help create greater awareness and visibility of their services or product. Rather than targeting the market as a whole, influence marketing focuses on certain key individuals. It has become one of the most effective strategies to reach customers and build brand awareness.

Instagram is a powerful platform that carries massive value for brands. Today, it has over 800 million active monthly users. This implies that all of the people that brands try to target are mostly available on Instagram.

In this article, we are sharing some tips on how to become an Instagram influencer and start making money. So, let’s get started.

11 Steps to Follow to Become a Successful Instagram Influencer

1. Choose a Primary Network as Your Main Focus

Instead of being present and active on a myriad of social media networks, you should select a primary network to focus on building a strong following on that particular channel.

2. Build a Theme Around Your Content

Those wanting to establish themselves as influence marketers should build a theme around their content rather than creating content around various topics and themes. Focusing on a content theme will help you be regarded as an expert on a certain subject and help generate a strong following in that particular area.

3. Create a Consistent Content Schedule

Let your followers know when you’ll be posting content by creating a consistent schedule. Think about the optimum days and times your target audience is likely to be active on social media and post fresh content then.

4. Focus on Quality Over Quantity

When it comes to social media content, quality always prevails over quantity. Don’t just post for the sake of posting. Instead put quality content live on social media that will bring true value to your followers.

5. Get A Business Account

If you’re serious about becoming an Instagram influencer, you need to let the seriousness show. And nothing does a better job of doing this than having a business account. But what are the benefits of switching to a business account?

The most important benefit is that with a business account, you get access to insights. You’ll be able to see not only your follower demographics but also which posts are getting better engagement. You will also be able to see the days and times which give you the best engagement.

6. Engage with Your Followers Every Day

Build up a relationship with your followers by reaching out to them and engaging with them daily. Whether it’s liking and commenting on their posts, reacting to the comments they’ve written about your content, or messaging them directly, interacting with followers daily will help build social media rapport and generate a solid relationship with fans.

7. Leverage Cross-promotion to Reach New Fans

Reach out to new fans and build your social media networks by cross-promoting social posts. Cross-promotion requires no investment and enables you to gain a credible introduction to new audiences on social media.

Partnering with a brand that is not a direct competitor of yours and cross-promoting each other’s content will mean your posts are promoted to each other’s fans, thus helping you reach out and engage with a new set of followers.

8. Collaborate with Other Creators on Content

Content collaborations, in which you create content with like-minded content creators, are an effective way to diversify your work and be exposed to other fan bases that are not yet aware of your brand. Collaborating with other content creators on social media can also be a lot of fun.

9. Be Selective About Brand Sponsorships

Instead of agreeing to take on any old brand as a sponsor, be selective more selective. The brands you take on as sponsors are a reflection of you and should not be chosen lightly.

Just as brands are becoming more savvy and selective about the Instagram influencers they choose to work with, you should be selective too about what brands you choose to take on. If you have a genuine interest in a product or service, chances are the relationship will be more successful, effective and fun.

10. Speak with Authenticity

Effective and credible social Instagram influencers speak with authenticity. An authentic voice on social media that speaks with authority and is reliable will help ensure your fans view you in a credible and trustworthy light, ultimately helping you not only grow your following but gain sponsors too.

11. Be Consistent

The final tip we recommend to those looking to establish themselves as an influence marketer is to practice consistency at all times. From consistently creating quality and informative content to being consistent with the timing of your postings, social media consistency is possibly the best way to build loyalty with your fans.


It’s true that you cannot become an Instagram influencer overnight. You will need to be patient and make sure to follow the above steps. It might take a few months, you will definitely start seeing results.

You always need to be authentic in anything you say on social media. Get to know your most active followers, remember them and give back some love.

You may also want to check out an article in which we dived further into the self-employment genre.

By becoming an Instagram influencer you can target a lot of audiences that would help you to gain a lot of money.