Do you want to start an online petrol pump business? Find here a detailed online fuel delivery business plan for your ready reference.
On-demand fuel delivery is not a new phenomenon for the countries like USA and UK. However, in India, this is no doubt an emerging business these days. And definitely, this is the right time to start this business when the eCommerce industry is booming.
India is a developing country and here the automotive industry is growing at a faster pace. Additionally, there are several reasons that are driving the market for automotive fuel delivery system rapidly. Basically, increasing number of vehicle manufacturing facilities due to the low cost of production, increasing production capacity, and growing demand for light and heavy vehicles are the major reasons.
Those days are gone when people will move around with their car for searching a petrol pump or fuel station. Nowadays, the Indian population always look for a convenient and user-friendly online store for any of purchasing requirements.
Apart from the domestic consumers, you can also provide the service to the factories and industries where fuel is an important utility item. Additionally, the big establishments like the shopping mall, IT hubs are the regular users of the generator. You can cater these audiences too. Also, we can find several start-up initiatives in the online fuel delivery sector. Therefore, starting an online fuel store is a very lucrative proposition for the both existing and new entrepreneurs.
Online Fuel Delivery Business Plan
In initiating the business, you have to form a company with ROC. According to the management pattern of the company, you can register as LLP, Pvt. Ltd or as Ltd company as well. Registering with ROC is absolutely necessary because you need to have the both financial and expert resources.
Additionally, it is utterly important to determine the business objective, mission, and vision statement. You must have a company brand name. And you can secure the name with Trademark registration. In selecting the name, check the domain availability first. Because of you most likely to operate the business from your company website. It is advisable to check the state law regarding the special licensing, permissions and taxes.
Broadly, there are two different type of investments where you need to put your money. One is the in-house operations that include website building, maintenance, manpower, office expenses etc. And another is the delivery-related expenses. Basically, it includes the purchasing of the delivery van, procuring fuels, manpower and other miscellaneous expenses.
Regardless, how much area you cover for fuel delivery, you have to invest in building an eCommerce site. In addition, your site must be simple and user-friendly. However, the investment related to the fuel delivery operations depend on the aspects of how much area you want to cover, how much quantity of fuel you want to sell per day etc. In conclusion, it is advisable to start the operation in only one city. And as your business grows you can scale up at any moment of time.
For successful commencement of this business, you need at least two expert teams. First of all, you need tech experts who can put efforts on building website, SOP etc. And the other team will take care of the processing of orders.
In your website, you have to clearly mention your target audience, the area pin numbers you cater, the minimum and maximum quantity of order you accept etc. Basically, an ideal site provides four broad steps to a customer when he or she wants fuel delivery at doorsteps.
- First, is entering the consumer location with the pin number.
- The second is choosing the specific product and quantity. Here, he or she can check the price also.
- Thirdly, selection of the most convenient time for getting the fuel.
- And finally, getting the delivery at the doorstep.
Basically, creating the right business model is one of the most important aspects of this business. A right business model is absolutely a make or breaks aspect for this type of business. Therefore, you must be careful in the operational part of delivering the fuels.
Related: How To Start Petrol Pump Business
First of all, you need a small eCommerce site for the overall operation. Additionally, you must be careful about the security of the site. Use a good and effective accounting software for billing, accounting, generating money receipt and getting the accumulated data.
Additionally, you have to procure the small vans that can carry and deliver fuels as per specific requirements. Contact with an existing fuel dealer for getting the fuel at a reasonable price. Fix the price carefully for the clients. Here, we have compiled some of the important links for further knowledge.
Marketing & Expansion
Online marketing is the most crucial part of this business. Basically, the people who use the internet on a daily basis purchase requirement are the target audience of your business. Therefore, you have to put emphasis on reaching the people who have already a car and are convenient for online shopping.
Ensure the availability in the GoogleMyBusiness. Additionally, you can use Adwords to get users to your site. Also, promote the business on the social media pages. Facebook ads are effective for this type business. You can check using Facebook advertisements. For promotion, you can provide some discounts as an introductory offer. Additionally, craft a package for the consumers who ensure monthly filling. Finally, a mobile app will help your consumers to order quickly in the time of immediate need.
You can expand the business by expanding the area of operation. Additionally, you can add products also. If you start with only diesel, you can add petrol, gas etc. However, the addition of product line demands fresh investments.
Opening an online fuel delivery business is definitely a self-rewarding business for any individual. However, the business demands crucial entrepreneurial traits like dedication, persistence, risk taking ability etc.