Today starting a small online store is not so difficult. E-commerce technology has improved a lot. It is far easy and simple to start an online store of your own and start selling. However, understanding basics of eCommerce is a must if you are interested in entering into small online store business. First be informed as much as possible through tutorials, e-commerce articles, trade shows and finally talk to people who are already into online business and selling. And yes shop online yourself so that you get friendly with eCommerce transactions and market opportunities.
According to a recent estimate, India’s eCommerce business is set to grow at 40% per annum. This is on the heels of the large-scale rollout of 3G and 4G broadband services, the National Broadband Plan and the much-expected opening of the Retail sector. For a newcomer, it is better to start a small online store. Here are few things you must consider before starting niche online store
The relative success and popularity of online sites like MakeMyTrip.com, Jabong, Myantra, etc have also encouraged many to tap the e-comm opportunity. However, dreaming of starting an e-comm business is one thing and getting the entire eco-system in place is quite the other.
One thing to remember here – we are focusing here in this article on platforms for small business or one man operation.
We look at some of the basic requirements of starting an eCcommerce business in India:
#1. Build your Own Store
#2. Get A Secured Payment Gateway
#3. Specify The Terms & Conditions
#4. Promote Your Online Store
Shopify Vs WooCommerce Compared – How to Start an eCommerce Shop
You have decided to build your own store and want to choose the best platform out there. One thing to understand – None of them is the perfect and each one has it’s own limitation and advantages.
Our two favorites are Shopify and WooCommerce.
Here we have compared Shopify Vs WooCommerce
|Hosting Type||Self Hosted||Need to Buy a Host|
|Payment Gateways||PayU, PayUMoney, AirPay, CitrusPayments||PayU and CCAvenue|
|Ease of Managing||Shopify is a self-hosted CMS created specifically to make eStores. This means, no hassle of finding a web host, installing CMS, and setting it up. All you need to do is sign up for the service and manage the eStore. This is perfect for anyone who have zero technical skills like someone mother or sister who want to set up an e-commerce site.||WooCommerce being a mega-plugin for the WordPress CMS, requires you to setup a WordPress website, host it, power it with WooCommerce and then set up the eStore. Witnessing the success of WordPress, we can say that it is not hard passing these steps with little guidance.|
|Functionality||Shopify apps are specific to Shopify stores and vice versa. One considerable fact is that Shopify apps are highly trustable as they are meticulously tested by the Shopify team.||Since WooCommerce is in itself a plugin for WordPress, one can use other eCommerce related plugins alongside. WooThemes (the creator of WooCmmerce) themselves have come up with many useful eCommerce plugins that go well with WooCommerce eStores. Apart from that WordPress is filled with many plugins from other developers|
|Theme Support||Theme support available 24/7.||100s of great looking customizable, responsive free and premium themes that fit multiple niches. Manipulation of themes is also possible so you can customize them at the code level.|
|SEO Support||Shopify provides the SSL certification for all its stores in every plan. SEO factors like defining title tags, alt tags, meta tags and descriptions is made possible by Shopify.Shopify has dedicated servers catering only to Shopify eStores.||With WordPress, you’ll have to shell out extra cash with your host to include an SSL certification. SEO factors like defining title tags, alt tags, meta tags and descriptions is made possible by WordPress. With WordPress, you may choose a variety of hosts all of which can be either fast of slow.|
|Customer Support||Shopify has dedicated support for its clients. 24/7 live chat facility available||WooThemes & WooCommerce has a reputation of good support. 24/7 live chat facility not available|
|Pricing||Shopify has five plans with the basic starting at $14/month. This plan is not quite advisable unless it is a very small eStore. The costliest plan called Shopify Plus, which can be tailor-made for a large eCommerce website, can get over $200/month.Apart from these, Shopify charges around 2.5% per transaction.||WooCommerce, on the other hand, is a free plugin that can convert a WordPress website into an eStore. But the term free can’t be taken for granted. It only means that the plugin is free. You’ll have to pay for hosting the website. And a trustworthy hosting plan with an SSL can definitely not be the cheapest. Also, WooCommerce will need you to install some extra plugins in order to have a full-fledged eStore. These plugins may incur further costs if you choose the premium ones. Thus, it can be cheaper than that of Shopify or much more costly.|
Both the platforms are good to get your eStore up and running. Which one you choose majorly comes down to one thing. The amount you wish to spend. If you are ok spending the extra cash to get your hands of the technical aspects and have a great support, Shopify can be the best pick.