Amazon Seller Registration India | How To Sell On Amazon

Amazon India is one of the top online marketplaces in India backed by Currently, this is the largest online retailer in the world. Amazon has committed an investment of over $2 billion for developing Amazon India and launched their business in June 2013. Other than an Indian eCommerce company Flipkart, Amazon provides a tremendous online platform for businesses of all sizes to quickly establish a pan-India reach. Amazon seller registration process is easy. Company is actively working to increase the number of sellers on Amazon India and recently launched the #EmpoweredByHer campaign to promote Amazon Partner program for women entrepreneurs.

Benefits Of Amazon Seller Registration In India

Selling on Amazon India has a number of advantages unlike developing an eCommerce website just for your business. When you sell through Amazon India, the company takes care of several aspects. The list includes the development and maintenance of the marketplace, logistics handling, payment processing, marketing, etc. Sellers will get all the support from the company in exchange for a minimum percentage of revenue sharing when the sell gets closed. Therefore, for most businesses who are dealing with products, it is better to sell on an online platform like Amazon India.

Amazon Seller Registration | How To Sell On Amazon

Open the website, visit the  Amazon India Seller Signup page and click on the register now button to start the registration process. In the time of the registration process, the business entity name, address, phone number, Pan details, VAT or CST registration information and bank details with account holder’s name, IFSC code, account number and account type must be provided. They will respond to you after reviewing your information with next steps. Once the above information is furnished to Amazon India and a mandatory Amazon Partner Quiz is completed, you can begin selling on Amazon India. You will get detailed information relating to listing of products and management of listings on Amazon India Seller dashboard.

Amazon Seller Registration FAQs

How does selling on work?

Selling on is easy. First you list the products that you want to sell on marketplace. The customer sees your product and makes a purchase. You will receive an email to ship the product. You deliver the product to the customer and confirm shipment. Amazon will deposit the funds into your bank account after deducting the fees.

2. What products can I sell on

You can sell items in the following categories: Baby Products, Beauty, Books, Consumer Electronics (including Cameras and Video Games – Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Home, Jewellery, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches. More categories are coming soon.

3. I don’t have a website, can I still sell on

You don’t need a website to start selling on marketplace. It’s easy to list your products and start selling.

4. Can I sell outside India through marketplace?

No. At this time the marketplace allows shipments only within India.

5. What are the charges for selling on Amazon?

Charges are applicable only when you get an order. Listing on is free. Refer to Amazon Seller Website for more details.

5. Can I cancel my subscription?

You are free to cancel anytime.

6. How do I get paid?

Amazon will disburse payments to your bank account once a week. You will be eligible to get paid for the order 7 days after the order is confirmed as shipped.

7. How do I list my products on

You can use our Web-based interface or company’s bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the catalogue. If your products already exist in the a catalogue, you can easily list them one by one using amazon’s web-based interface. To do so, you only need to provide the name of the product, the price and your available stock. Alternatively, if you have a large number of products, you may use one of the following methods.

You may use Excel-based inventory files to create multiple products simultaneously. Or you may use XML via Marketplace Web Services (MWS) APIs to create multiple products programmatically. Please note that to use these tools, you will be required to provide the ISBN or UPC code for each product.

If your products do not exist in the catalogue, You can create them using either the Web-based interface or the bulk listing tools. There are two types of bulk listing tools:

Excel-based inventory files to create multiple products simultaneously.
XML via Marketplace Web Services (MWS) APIs to create multiple products programmatically.
For each new product, you will have to provide product information, including:
ISBN or UPC code
Product title
Product description
Image of the product
Available stock
Please note that some product categories might require additional information to list your products.

8. How do I manage my orders on

You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.

9. Do Amazon Offer protection against fraud?

Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud.

10. What is the A-to-Z guarantee program?

Amazon designs the A-to-Z Guarantee Program to handle delicate situations. When a customer either never receive a product or receive a product that is materially different from what was ordered or expected. We ask customers to first contact you when they have a problem.

If you fail to resolve the problem, the customer can file an A-to-Z claim. When Amazon receives the claim, we send you an email detailing the claim which requests a response with basic information about the order and the way you fulfilled it. Amazon will then determine how the claim will be settled which may include reimbursement of the order to the customer, at your expense.

11. Can customers leave feedback and why is customer feedback important?

Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see. In other marketplaces, we have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by to measure your performance

12. Can I talk to someone about selling on Amazon?

If you are not currently selling on and want to learn more, you can go to the contact page and provide your details. will respond to you after reviewing your information with next steps.

  • About the Author:

Editorial Staff at NextWhatBusiness is a team of Business Consultants led by Rupak Chakrabarty.

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